Overview

A Recommendation Strategy defines how CleverTap selects and ranks items for each user. Each strategy uses a different approach: some surface items with high engagement across all users, others personalize based on an individual's browsing or purchase history, and others identify items with similar attributes. Choosing the right strategy determines whether a recommendation feels relevant or generic.

Recommendation Algorithms

CleverTap recommendation strategies are built on three underlying algorithms. Each algorithm determines how items are selected and ranked.

The following table lists the algorithms and the CleverTap recommendation strategies they power:

Available Strategies

The following strategies are available to generate recommendations from your catalog:

Choose Right Strategy

Pick a strategy based on where the recommendation appears and what user data you have available:

Select the strategy that best matches the user's context to keep recommendations relevant and effective.