Overview

CleverTap allows you to engage users who have received a Custom Reward by targeting them through the CT Custom Reward Issued event.

This system event helps you personalize communication and drive users to complete key actions, such as redeeming an offer, using a reward, or making a follow-up purchase.

Use Custom Reward Issued in Engagements

If you are a food delivery app that wants to increase redemption rates on the app. Let's say you want to remind users who received a custom reward but have not redeemed it yet. You can set up a campaign as follows:

1. Go to Campaigns from the CleverTap dashboard.
2. Click + Campaign and select a messaging channel from the Messaging Channels dropdown.
3. Click Add an event from the Who section.
4. Select the CT Custom Reward Issued event and the required Event Property.

For more information about creating a campaign, refer to the Create Message document of the respective messaging channel.

CT Custom Reward Issued

After a custom reward is issued to a user, CleverTap logs the CT Custom Reward Issued event. This event enables you to engage users by creating targeted campaigns based on custom reward-related actions.

This event includes both System and Custom Properties that allow you to:

• Filter users for targeted engagement.
• Personalize message content using Liquid Tags.