You can now create no-code Banner Ads using the Advanced In-App Builder. This non-intrusive format appears as a header or footer in your app without blocking usage.

For more information, refer to Banners.

You can now deliver trustworthy, branded short links with real-time click tracking without any effort.

CleverTap’s new link-shortening feature lets you create on-brand short URLs inside SMS and WhatsApp campaigns. With each click tracked in real time, you gain visibility into who clicked, when, and from which campaign message. This release also eliminates TRAI compliance overhead by using only whitelisted domains, ensuring seamless delivery across regulated markets.

For more information, refer to Branded Domain.

We are excited to announce that CleverTap now supports TikTok as a remarketing channel. This integration empowers our customers to leverage CleverTap’s powerful segmentation capabilities to upload user data into TikTok Audiences, enabling advanced retargeting campaigns.

TikTok Remarketing

Maximize your reach with targeted TikTok ads by:

• Retargeting Campaigns: Reach users who have previously engaged with your app or website, increasing conversion rates by connecting with them on TikTok, a frequently used platform.
• Abandoned Cart Recovery: Remind users who abandoned their carts with personalized TikTok ads, encouraging them to complete their purchases.
• Lapsed User Re-engagement: Reignite interest among users who have not interacted with your app or service recently, capturing their attention through TikTok ads.
• Cross-platform Campaigns: Boost user engagement by combining TikTok with other channels like Push or Email to create cohesive multi-channel remarketing strategies.
• Lookalike Audience Expansion: Identify converted user behaviors to create lookalike audiences, targeting potential new customers with similar characteristics.

For more information, refer to TikTok Remarketing.

We are excited to introduce enhanced Anonymous-to-Identified Profile Merging. This update ensures that anonymous events from secondary devices are seamlessly merged into identified user profiles—giving you a complete view of customer behavior across devices.

Key benefits of this enhancement:

• Full Event Transfer: Anonymous events from new or secondary devices are merged into the user’s main profile upon login.
• Segmentation & Funnels: Merged events are instantly available in segmentation, funnels, and campaigns for end-to-end visibility.
• No Event Limits (Limited Time): No cap on how many anonymous events can be merged for a limited period.
• Historical Accuracy: Pre-existing data remains unchanged to ensure consistency.

We’re excited to introduce the Bookmarks feature across the all-new Analytics pages, including Trends, Funnels, and Flows. This feature lets you save your analysis views with all filters and settings applied, so you can return to them anytime without setting them up again. With editable bookmarks, you can easily refine your insights as your analysis goals evolve.

For more information, refer to Bookmarks in Flows, Bookmarks in Funnels, and Bookmarks in Trends

We have rolled out powerful enhancements to the Web Visual Editor, giving marketers greater control to personalize website elements without writing code. Key enhancements include:

• Mobile + Desktop Preview: Optimize content for any device with responsive previews.
• Inline Editor Selection: Choose how you want to edit page elements, right on the webpage.
• Insert & Clone Elements: Easily add or clone sections for more dynamic layouts.
• Event & Profile Property Personalization: Use event and profile properties to deliver hyper-personalized experience to users.
• Change Logs: Track, undo, or delete changes with full visibility.

For more information, refer to Advanced Personalization.

Web Native Display is now integrated into Journeys, empowering marketers to deliver personalized omnichannel experiences. Until now, these campaigns ran standalone. With this release, you can re-engage users who drop off before key actions and achieve use cases such as Abandoned Checkouts or Purchase journey drop-offs, by using Web Native Display channel in journeys.

For more information, refer to Types of Engagement Nodes.

Introducing Reminders, a powerful feature that helps you boost engagement by sending timely, personalized messages that prompt users to take action before or after important dates. Whether it’s completing a task, meeting a deadline, or returning to the app, Reminders ensure users stay on track, improving productivity, time management, and campaign effectiveness.

For more information, refer to Reminders.

We are excited to introduce Dynamic Personalization for Linked Content, which allows you to embed dynamic user data directly within your linked content responses. This removes the need for extra configuration or custom formatting, letting you deliver highly personalized content with minimal effort.

• Inline Personalization: Personalization attributes are now supported directly in the linked content response, enabling customization at runtime.
• Localization: Combine with external translation platforms to automatically serve content in the user’s preferred language without needing extra logic.

For more information, refer to Using Personalization in Linked Content Response.

We are excited to introduce Click Heatmap, an advanced visual tool that maps user engagement onto your email layout, enabling you to see precisely which links and CTAs receive the most interaction within the actual design.

This enhancement helps you instantly identify high-performing CTAs, understand link-level performance with unique and total clicks, and optimize content placement with color-coded insights.

The heatmap supports multivariate and AMP/HTML campaigns, allowing you to compare engagement across versions using a simple dropdown.

For more information, refer to Click Heatmap.

We are excited to introduce Unique Email Engagement Stats. This enhancement allows you to switch from Total to Unique metrics in your email campaign stats, helping you track campaigns more precisely and accurately.

By tracking unique metrics like opens or clicks, marketers can measure how many individual users engaged with an email, eliminating duplicates and providing a clearer view of audience engagement.

With this enhancement, you can now track Unique Sent, Delivered, Views, Clicks, and CTR, enabling deeper insights and more personalized strategies.

For more information, refer to Email Campaign Stats and Campaign Reports.

We are excited to launch RCS Business Messaging for customers in India. This feature enables brands to deliver rich, interactive, and two-way messaging experiences directly via the native messaging app on Android.

RCS Business Messaging

For more information, refer to RCS.

You can now drag and drop segments to reorder user segments from the CleverTap dashboard and define their priority. This ensures that users always see the most relevant variable value when they qualify for multiple segments.

For more details, refer to Remote Config.

We are excited to launch the NextGen Segment Builder. This powerful update brings unmatched flexibility to segmentation, allowing marketers to craft highly personalized user segments with ease.

With this enhancement, you can combine rules and groups of rules with AND/OR operators, customize logic across events, behaviors, and properties, use User Buckets, add Multi-Triggers to Live Segments, and easily Clone and Bulk Delete segments.

For more information, refer to NextGen Segment Builder.

Web Push is now fully supported on iOS and iPadOS Safari, powered by VAPID integration. You can now re-engage high-value Apple users with timely, personalized push notifications without needing an app.

For more information, refer to iOS/iPadOS Web Push Configurations.

Introducing two major enhancements to Web Push Soft Prompts. You can now customize the web soft prompt to match your brand’s tone and look. You can also add a Bell Icon to your website, giving users a persistent, convenient way to subscribe to web push notifications anytime.

These updates offer greater flexibility and boost user opt-in rates for push notifications.

For more information, refer to Soft Prompt.

You can now apply Event Personalization to Live Action and Date time campaigns with a delay of more than 24 hours. You can create highly personalized push campaigns based on event properties to create custom-tailored notifications, driving better targeting and relevance.

It also extends the reach of event-triggered communications hours to increase engagement rates and conversions.

For example, streaming applications can now engage users with personalized messages, even days after their last session, ensuring continued engagement.

For more information, refer to Create Push Notification.

We are excited to introduce the new Flows. The enhanced Flows experience enables you to visualize all user paths from a selected event, making the analysis faster, more intuitive, and more comprehensive.

Flows 2.0

For more information, refer to Flows 2.0.

Introducing Reminders, a powerful feature that helps you boost engagement by sending timely, personalized messages that prompt users to take action before or after important dates. Whether it’s completing a task, meeting a deadline, or returning to the app, Reminders ensure users stay on track, improving productivity, time management, and campaign effectiveness.

For more information, refer to Reminders.

Content Manager is now available on the CleverTap dashboard. This powerful new feature enables you to efficiently manage and organize all your digital content, including media files, folders, and email templates, within a single, centralized location.

For more information, refer to Content Manager.

CleverTap now provides Tag Group-wise campaign reports. This is available for Push, Web Push, Email, SMS, and WhatsApp campaigns sent via the Target Users by Identity API. With this enhancement, you can:

• Get granular insights with reports broken down by tag groups.
• Optimize campaign strategies by identifying high-performing tag groups.

As a result, you can analyze and refine your messaging strategies effectively. For more information, see Subscribe to Reports.

The Message Archiving feature now fully supports Google Cloud Platform (GCP), Azure Blob, and AWS S3 buckets. Customers can store copies of outgoing messages across various channels in real time. This allows seamless integration with multiple cloud storage platforms, offering flexibility and improved data management.

• Google Cloud Platform (GCP) Bucket: Archive outgoing messages directly to your GCP bucket in real time.
• Azure Blob: Effortlessly store message copies in Azure Blob storage.
• AWS S3 Bucket: Store message archives reliably in your AWS S3 bucket.

Message Archiving with Multi-Cloud Support

This feature is available as a paid add-on. For more details, refer to Message Archiving.

CleverTap now offers Email Delivery Tracking, providing deeper visibility into campaign performance beyond just sent emails. With this enhancement, you can now track actual deliveries to users' inboxes, measure delivery rates, analyze engagement based on delivered emails, and gain insights into errors affecting end user delivery. This feature is currently in Private Beta for customers using SendGrid and Infobip (Advanced Email) providers.

For more details, refer to Campaign Stats and Provider Stats.

You can now personalize your notifications and make them fun by adding emojis in the improved Web Push Editor. All message customization options, such as Scribe, Personalization, and Emojis, are accessible below the text fields, making it easier to create engaging notifications.

Emoji Support for Web Push Notification

For more information, refer to Web Push Editor.

Scribe for CleverTap Web Push is here to transform your campaign messaging. With Scribe, you can easily and quickly create emotionally resonant web push messages. You can also analyze and refine their tone to better connect with your audience and test multiple variations to maximize campaign effectiveness. This feature is now available to all customers with access to Scribe as part of their Billing Plan.

For more information, refer to Scribe.

We have introduced an "Unsaved Changes" prompt to help prevent accidental loss of work on the Journey canvas. This feature ensures that users are alerted before navigating away without saving changes. Also, it reduces the risk of unintentional data loss.

Save Changes

For more details, refer to Draft State.

We have added new columns to the Journey List page: Created By, Created On, Published By, and Published On. These additions provide users with more comprehensive information at a glance.

This simplifies tracking and auditing of journeys, allowing for better collaboration and visibility across teams and various roles using the CleverTap dashboard for publishing Journeys.

For more details, refer to Journey List.

We are excited to announce that you can now add a description or summary while publishing a journey. This new feature allows you to provide additional context and insights to your internal users.

Add Journey Description

You can update this description only when editing the published journey.

For more information, refer to Publish Journeys.

The Email Add-on is now available with the CleverTap Essentials Plan. With this add-on, you can use CleverTap as your Email Service Provider (ESP), eliminating the need for third-party integrations.

To enable the Email add-on from the CleverTap dashboard, purchase the add-on, set up your email preferences, and warm up your dedicated IP to ensure the best possible deliverability.

Email Add-on for CleverTap Essentials Plan

For more information, refer to Email Add-on.

The updated DND feature sends notifications delayed by DND at their original scheduled time instead of right after the DND period ends. For example, a message was scheduled for 10 AM but was postponed due to a DND setup between Friday at 9 PM and Monday at 9 AM. The message will now be sent on Tuesday at 10 AM and not immediately after DND ends at 9 AM on Monday. This ensures a more controlled and user-friendly notification delivery experience.

DND in Journeys

For more information, refer to DND and Timezone.

You can now set throttling limits from the Journey Setup. This allows smoother regulation of message delivery rates during large-scale engagements.

Set Up Throttle Limits from Journeys

With this enhancement, you can:

• Control message delivery rates directly within the Journey, ensuring more efficient communication.
• Prevent system overload and maintain optimal app and web performance, even during high-volume campaigns.

For more information, refer to Throttling in Journeys.

Introducing the Catalog Sync feature that simplifies product data management. The Catalog Sync toggle automates the synchronization of product data between your users’ Shopify and CleverTap accounts. This ensures daily catalog updates while also eliminating manual effort and errors.

For more information, refer to Catalog Sync.

You can now create variables to use in Product Experiences directly from the Dashboard, removing the need to sync them from the code. This allows you to integrate Product Experiences and build a proof of concept quickly. You can then share these variables with the developers to add the backend code later. It is a game-changer that saves you time and accelerates your workflow!

Note: Creating File type variables is currently not supported from the dashboard.

For more information, refer to Create Variables from Dashboard.

All customers using Product Experiences can now personalize their variable values using User Properties. For example, the text content on a product carousel can be personalized based on the user's profile data, such as their name and membership validity.

For more information, refer to User Profile Personalization.

We are excited to introduce Content Blocks in CleverTap’s Content Manager. Content Blocks are reusable snippets for standardized elements, such as footers, logos, or disclaimers.

Footer Standardization with Content Blocks

These blocks are designed to simplify the reuse of content across email campaigns, saving you valuable time. They help you maintain consistent messaging and standardize your brand communication.

For more information, refer to Content Blocks and Content Block APIs.

Message Archiving now supports Google Cloud Platform (GCP), allowing customers to store copies of outgoing messages across different channels in real-time directly in their GCP bucket. The feature is in Public Beta and available to all CleverTap customers using AWS S3 buckets, Azure Blob, and GCP buckets.

For more information, refer to Message Archiving.

We are excited to introduce a new enhancement that allows you to shorten and customize the links in your SMS messages. This means you can create links that match your brand, comply with TRAI regulations, and ensure smooth delivery to customers, all while improving campaign performance.

With this enhancement, you can include sender IDs in SMS URLs for seamless DLT whitelisting and create personalized URL structures that align with your branding. This ensures uninterrupted delivery and enhances customer engagement.

For more information, refer to URL Whitelisting for SMS Marketing Campaigns.

We are excited to unveil our new and improved web pop-up triggers that enable timely and relevant messaging. The new triggers are based on various user interactions, such as scrolling behavior, inactivity, encountering a timed delay, or attempting to exit the webpage on a desktop.

For more information, refer to Triggers for Campaign Delivery.

You can now use Journey labels in the Analytics section to analyze the Notifications Sent event. You can now easily track and derive insights from notifications sent through Journeys tagged with specific labels.

Analyze Journey Performance Using Journey Labels

For more information, refer to Assign Label to Journeys.

CleverTap has redesigned Journey Entry Timelines to remove redundancies and improve usability. Also, the error handling has been improved to manage scenarios such as incorrect date or day of recurrence inputs.

These enhancements ensure a smoother, more intuitive Journey setup process for all CleverTap users.

For more information, refer to Define Journey Entry Timelines.

You can now enhance your email tracking and analytics capabilities with Custom Headers and Message Extras. This feature enables you to add key-value pairs to email headers and bodies, offering seamless integration with third-party tools and internal systems. It is available for users with Sendgrid, Amazon SES, Generic SMTP, and Infobip (Advanced Email Add-on).

For more information, refer to Custom Headers and Message Extras.

Introducing the updated AppsFlyer OneLink integration for Email. This new version makes it easier for users to set up and track clicks by managing everything from the AppsFlyer dashboard. You no longer need to configure anything on the CleverTap dashboard. The setup is now fully managed from the AppsFlyer dashboard itself, removing the need for configuration on CleverTap.

The older integration is no longer available, so you must switch to the new setup to keep using it. Currently, this integration supports Sendgrid ESP only. To enable it, contact AppsFlyer support.

For more information, refer to AppsFlyer OneLink Integration.

Campaign ID Personalization is now available in both the Email HTML (Rich Media) Editor and Drag & Drop Editor, giving you more flexibility when personalizing email campaigns. You can create unique links and track engagements more accurately.

• Personalize URLs with campaign IDs for better attribution and tracking.
• Integrate easily with external tools to analyze engagement and meet custom analytics needs.
• Automate workflows using campaign IDs as payloads for custom key-value pairs.

For more information, refer to Campaign ID Personalization.

You can now apply Event Personalization to Live Action and Date Time campaigns with a delay of more than 24 hours. Create highly personalized Email campaigns based on event properties broadening the window for event-triggered communications to create custom-tailored notifications, driving better targeting and relevance.

For more information, refer to Personalize Message.

We are excited to offer a more secure and streamlined way to connect to your webhook endpoints. By adopting OAuth 2.0 authentication, we align with industry-standard security protocols to safeguard your interactions with external APIs while improving efficiency and ease of use.

Enhance your Webhook security and efficiency with:

• OAuth 2.0 Authentication: Robust security for webhook connections.
• Flexible Grant Types: Support for Password Credentials and Client Credentials.

For more information, refer to OAuth 2.0.

CleverTap’s email delivery system now supports the HTTP protocol with Amazon Simple Email Service (SES), enabling faster and more efficient email delivery compared to the traditional SMTP protocol.

Existing Amazon SES integrations that are using SMTP can now switch to HTTP by updating the provider setup with the required additional details.

For more information, refer to Amazon Simple Email Service (SES).

Message Archiving now supports Azure Blob. It allows customers to store copies of outgoing messages across different channels in real-time. The feature is in Public Beta and available to all CleverTap customers using AWS S3 buckets and Azure Blob.

For more information, refer to Message Archiving.

We are excited to announce that carousel templates are now available for CleverTap using Gupshup with CleverTap. You can now create interactive WhatsApp campaigns with up to 10 dynamic carousel cards, allowing recipients to scroll through engaging content.

With Carousel Templates on CleverTap Gupshup, you can now:

• Message Bubble: Offers up to 1024 characters for detailed context.
• Carousel Cards: Each card includes:
  • Card Header: Add a media type which can be either Image or Video.
  • Card Body: Add up to 160 characters for concise messaging.
  • Card Buttons: Add up to two action buttons per card.

Use Cases:

• E-commerce: Showcase products or promote flash sales to drive purchases.
• Fintech: Highlight investment options or provide financial education.
• Food Delivery: Display menu highlights or specialty dishes to entice users.

For more information, refer to Gupshup.

You can now apply Event Personalization to Live Action and Date time campaigns with a delay of more than 24 hours. You can create highly personalized push campaigns based on event properties to create custom-tailored notifications, driving better targeting and relevance. It also extends the reach of event-triggered communications hours to increase engagement rates and conversions.

For example, streaming applications can now engage users with personalized messages, even days after their last session, ensuring continued engagement.

For more information, refer to Create Push Notification.

You can now compare an event across different time periods. For example, a user can display the count of users for the Charged event for Week 1 and Week 2 in the same chart. The trend line for Week 2 will be displayed as a dotted line so that it is easy to distinguish it from the Week 1 trend line. It helps create a visual comparison to quickly spot trends and differences across time frames.

Compare Trends Between Different Time Periods

For more information, refer to Compare Trends Between Time Periods.

Announcing a significant enhancement to our Email Analytics: the Notification Failed event that gives you more deeper insights into campaign errors. With this update, CleverTap captures a Notification Failed event, along with the reason for failure, enabling better targeting and resolution.

• Improved Targeting: Target users through alternate channels when errors occur. For example, if users encounter soft bounce errors, you can re-target them via other channels.
• Cleaner Email List: Unsubscribe users with persistent errors to maintain an accurate and engaged subscriber base.
• Error Analysis: Analyze the root causes of errors to resolve issues and optimize future engagements.

For more information, refer to Notification Failed Event.

The new Subscription Group Insights in Email Campaign Analytics will allow you to have a more granular view of unsubscribes by subscription group providing detailed insights, including:

• Group-Level Unsubscribes and Resubscribes: Track the number of unsubscribes and resubscribes for each targeted subscription group from your campaign stats.
• Comprehensive Subscription View: View the activities of the targeted subscription groups. Additionally, you can track any changes made through the Email Preference Center for other subscription groups.
• Enhanced Analytics: Understand user behavior better by analyzing how different subscription groups engage with your campaigns.

For more information, refer to the documentation links below:

• Campaign Stats (for customers with cc/bcc Beta)
• Campaign Stats (all other customers)