CleverTap's latest advancements help improve your customer engagement strategies. Here, you can read about the recent releases, cutting-edge feature enhancements, performance enhancements, and updates to help you make the most of your CleverTap experience.

Let's discover CleverTap and explore some effective client retention strategies together!

For 2024 Release Notes, refer to What's New: 2024.

Types of Product Releases

Learn about the different types of product releases at CleverTap to better understand the scope and availability of new features and updates.

The following table describes the different types of product releases:

Any new feature, enhancement, or update without a Beta or Private Beta tag is considered a General Availability (GA) release.

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Changelog

You can find information about the most recent changes that have been made to our SDKs, including bug fixes, new features, and updates in our Changelog.

2025

April

Reminders – Timely Actions with Personalized Nudges

Introducing Reminders, a powerful feature that helps you boost engagement by sending timely, personalized messages that prompt users to take action before or after important dates. Whether it’s completing a task, meeting a deadline, or returning to the app, Reminders ensure users stay on track, improving productivity, time management, and campaign effectiveness.

For more information, refer to Reminders.

RCS Business Messaging on CleverTap

We are excited to launch RCS Business Messaging for customers in India. This feature enables brands to deliver rich, interactive, and two-way messaging experiences directly via the native messaging app on Android.

For more information, refer to RCS.

Segment Prioritization Now Supports Drag-and-Drop

You can now drag and drop segments to reorder user segments from the CleverTap dashboard and define their priority. This ensures that our users always see the most relevant variable value when they qualify for multiple segments.

For more details, refer to Remote Config.

NextGen Segment Builder – Smarter, More Flexible Segmentation

We are excited to launch the NextGen Segment Builder. This powerful update brings unmatched flexibility to segmentation, allowing marketers to craft highly personalized user segments with ease.

With this enhancement, you can combine rules and groups of rules with AND/OR operators, customize logic across events, behaviors, and properties, use User Buckets, add Multi-Triggers to Live Segments, and easily Clone and Bulk Delete segments.

For more information, refer to NextGen Segment Builder.

March

Reach iOS and iPadOS Users with Web Push on Safari

Web Push is now fully supported on iOS and iPadOS Safari, powered by VAPID integration. You can now re-engage high-value Apple users with timely, personalized push notifications without needing an app.

For more information, refer to iOS/iPadOS Web Push Configurations.

Web Push Soft Prompt Customization and New Bell Icon Prompt

Introducing two major enhancements to Web Push Soft Prompts. You can now customize the web soft prompt to match your brand’s tone and look. You can also add a Bell Icon to your website, giving users a persistent, convenient way to subscribe to web push notifications anytime. These updates offer greater flexibility and boost user opt-in rates for push notifications.

For more information, refer to Soft Prompt.

Event Personalization Beyond 24 Hours for Live Behavior Campaigns

You can now apply Event Personalization to Live Action and Date time campaigns with a delay of more than 24 hours. You can create highly personalized push campaigns based on event properties to create custom-tailored notifications, driving better targeting and relevance. It also extends the reach of event-triggered communications hours to increase engagement rates and conversions.

For example, streaming applications can now engage users with personalized messages, even days after their last session, ensuring continued engagement.

For more information, refer to Create Push Notification.

February

Flows 2.0

We are excited to introduce the new Flows. The enhanced Flows experience enables you to visualize all user paths from a selected event, making the analysis faster, more intuitive, and more comprehensive.

For more information, refer to Flows 2.0.

Reminders – Timely Actions with Personalized Nudges

Introducing Reminders, a powerful feature that helps you boost engagement by sending timely, personalized messages that prompt users to take action before or after important dates. Whether it’s completing a task, meeting a deadline, or returning to the app, Reminders ensure users stay on track, improving productivity, time management, and campaign effectiveness.

For more information, refer to Reminders.

Organize Content with Content Manager

Content Manager is now available on the CleverTap dashboard. This powerful new feature enables you to efficiently manage and organize all your digital content, including media files, folders, and email templates, within a single, centralized location.

For more information, refer to Content Manager.

Group Campaign Reports by Tags for Deeper Insights

CleverTap now provides Tag Group-wise campaign reports. This is available for Push, Web Push, Email, SMS, and WhatsApp campaigns sent via the Target Users by Identity API. With this enhancement, you can:

• Get granular insights with reports broken down by tag groups.
• Optimize campaign strategies by identifying high-performing tag groups.

As a result, you can analyze and refine your messaging strategies effectively. For more information, see Subscribe to Reports.

Message Archiving with Multi-Cloud Support

The Message Archiving feature now fully supports Google Cloud Platform (GCP), Azure Blob, and AWS S3 buckets. Customers can store copies of outgoing messages across various channels in real-time. This allows seamless integration with multiple cloud storage platforms, offering flexibility and improved data management.

• Google Cloud Platform (GCP) Bucket: Archive outgoing messages directly to your GCP bucket in real-time.
• Azure Blob: Effortlessly store message copies in Azure Blob storage.
• AWS S3 Bucket: Store message archives reliably in your AWS S3 bucket.

This feature is available as a paid add-on. For more details, refer to Message Archiving.

Email Delivery Tracking: Enhanced Campaign Insights

CleverTap now offers Email Delivery Tracking, providing deeper visibility into campaign performance beyond just sent emails. With this enhancement, you can now track actual deliveries to users' inboxes, measure delivery rates, analyze engagement based on delivered emails, and gain insights into errors affecting end user delivery. This feature is currently in Private Beta for customers using SendGrid and Infobip (Advanced Email) providers.

For more details, refer to Campaign Stats and Provider Stats.

Emoji Support for Web Push Notification

You can now personalize your notifications and make them fun by adding emojis in the improved Web Push Editor. All message customization options, such as Scribe, Personalization, and Emojis, are accessible below the text fields, making it easier to create engaging notifications.

For more information, refer to Web Push Editor.

Scribe for Web Push: Emotionally Intelligent Campaigns Made Easy

Scribe for CleverTap Web Push is here to transform your campaign messaging. With Scribe, you can easily and quickly create emotionally resonant web push messages. You can also analyze and refine their tone to better connect with your audience and test multiple variations to maximize campaign effectiveness. This feature is now available to all customers with access to Scribe as part of their Billing Plan.

For more information, refer to Scribe.

Prevent Accidental Data Loss with Unsaved Changes Prompt on Journey Canvas

We have introduced an "Unsaved Changes" prompt to help prevent accidental loss of work on the Journey canvas. This feature ensures that users are alerted before navigating away without saving changes. Also, it reduces the risk of unintentional data loss.

For more details, refer to Draft State.

Addition of New Columns on the Journey List Page

We have added new columns to the Journey List page: Created By, Created On, Published By, and Published On. These additions provide users with more comprehensive information at a glance.

This simplifies tracking and auditing of journeys, allowing for better collaboration and visibility across teams and various roles using the CleverTap dashboard for publishing Journeys.

For more details, refer to Journey List.

Adding Descriptions for Journey

We are excited to announce that you can now add a description or summary while publishing a journey. This new feature allows you to provide additional context and insights to your internal users.

You can update this description only when editing the published journey.

For more information, refer to Publish Journeys.

January

Email Add-on for CleverTap Essentials Plan

The Email Add-on is now available with the CleverTap Essentials Plan. With this add-on, you can use CleverTap as your Email Service Provider (ESP), eliminating the need for third-party integrations.

To enable the Email add-on from the CleverTap dashboard, purchase the add-on, set up your email preferences, and warm up your dedicated IP to ensure the best possible deliverability.

For more information, refer to Email Add-on.

DND in Journeys

The updated DND feature sends notifications delayed by DND at their original scheduled time instead of right after the DND period ends. For example, a message was scheduled for 10 AM but was postponed due to a DND setup between Friday at 9 PM and Monday at 9 AM. The message will now be sent on Tuesday at 10 AM and not immediately after DND ends at 9 AM on Monday. This ensures a more controlled and user-friendly notification delivery experience.

For more information, refer to DND and Timezone.

Introducing Throttling in Journeys

You can now set throttling limits from the Journey Setup. This allows smoother regulation of message delivery rates during large-scale engagements.

With this enhancement, you can:

• Control message delivery rates directly within the Journey, ensuring more efficient communication.
• Prevent system overload and maintain optimal app and web performance, even during high-volume campaigns.

For more information, refer to Throttling in Journeys.

Automated Shopify Catalog Sync for Enhanced Personalization

Introducing the Catalog Sync feature that simplifies product data management. The Catalog Sync toggle automates the synchronization of product data between your users' Shopify and CleverTap accounts. This ensures daily catalog updates while also eliminating manual effort and errors.

For more information, refer to Catalog Sync.

Create Variables from the Dashboard

You can now create variables to use in Product Experiences directly from the Dashboard, removing the need to sync them from the code. This allows you to integrate Product Experiences and build a proof of concept quickly. You can then share these variables with the developers to add the backend code later. It is a game-changer that saves you time and accelerates your workflow!

Note: Creating File type variables is currently not supported from the dashboard.

For more information, refer to Create Variables from Dashboard.

Personalize User Properties in Product Experiences

All customers using Product Experiences can now personalize their variable values using User Properties. For example, the text content on a product carousel can be personalized based on the user's profile data, such as their name and membership validity.

For more information, refer to User Profile Personalization.

2024

December

Introducing Reusable Content Blocks for greater efficiency

We are excited to introduce Content Blocks in CleverTap’s Content Manager. Content Blocks are reusable snippets for standardized elements, such as footers, logos, or disclaimers.

These blocks are designed to simplify the reuse of content across email campaigns, saving you valuable time. They help you maintain consistent messaging and standardize your brand communication.

For more information, refer to Content Blocks and Content Block APIs.

Store Outgoing Messages Using Message Archiving

Message Archiving now supports Google Cloud Platform (GCP), allowing customers to store copies of outgoing messages across different channels in real-time directly in their GCP bucket. The feature is in Public Beta and available to all CleverTap customers using AWS S3 buckets, Azure Blob, and GCP buckets.

For more information, refer to Message Archiving.

Introducing Customizable URL Schema for SMS Campaigns

We are excited to introduce a new enhancement that allows you to shorten and customize the links in your SMS messages. This means you can create links that match your brand, comply with TRAI regulations, and ensure smooth delivery to customers, all while improving campaign performance.

With this enhancement, you can include sender IDs in SMS URLs for seamless DLT whitelisting and create personalized URL structures that align with your branding. This ensures uninterrupted delivery and enhances customer engagement.

For more information, refer to URL Whitelisting for SMS Marketing Campaigns.

Enhanced Delivery Triggers for Web Pop-ups

We are excited to unveil our new and improved web pop-up triggers that enable timely and relevant messaging. The new triggers are based on various user interactions, such as scrolling behavior, inactivity, encountering a timed delay, or attempting to exit the webpage on a desktop.

For more information, refer to Triggers for Campaign Delivery.

Analyze Notifications Sent Using Journeys Labels

You can now use Journey labels in the Analytics section to analyze the Notifications Sent event. You can now easily track and derive insights from notifications sent through Journeys tagged with specific labels.

For more information, refer to Assign Label to Journeys.

Enhanced Entry Timelines in Journey Setup

CleverTap has redesigned Journey Entry Timelines to remove redundancies and improve usability. Also, the error handling has been improved to manage scenarios such as incorrect date or day of recurrence inputs.

These enhancements ensure a smoother, more intuitive Journey setup process for all CleverTap users.

For more information, refer to Define Journey Entry Timelines.

Custom Headers and Message Extras for Enhanced Email Analytics

You can now enhance your email tracking and analytics capabilities with Custom Headers and Message Extras. This feature enables you to add key-value pairs to email headers and bodies, offering seamless integration with third-party tools and internal systems. It is available for users with Sendgrid, Amazon SES, Generic SMTP, and Infobip (Advanced Email Add-on).

For more information, refer to Custom Headers and Message Extras.

November

AppsFlyer OneLink Integration for Email

Introducing the updated AppsFlyer OneLink integration for Email. This new version makes it easier for users to set up and track clicks by managing everything from the AppsFlyer dashboard. You no longer need to configure anything on the CleverTap dashboard. The setup is now fully managed from the AppsFlyer dashboard itself, removing the need for configuration on CleverTap.

The older integration is no longer available, so you must switch to the new setup to keep using it. Currently, this integration supports Sendgrid ESP only. To enable it, contact AppsFlyer support.

For more information, refer to AppsFlyer OneLink Integration.

Campaign ID Personalization for Email

Campaign ID Personalization is now available in both the Email HTML (Rich Media) Editor and Drag & Drop Editor, giving you more flexibility when personalizing email campaigns. You can create unique links and track engagements more accurately.

With Campaign ID Personalization, you can:

• Personalize URLs with campaign IDs for better attribution and tracking.
• Integrate easily with external tools to analyze engagement and meet custom analytics needs.
• Automate workflows using campaign IDs as payloads for custom key-value pairs.

For more information, refer to Campaign ID Personalization.

Event Personalization Beyond 24 Hours for Email

You can now apply Event Personalization to Live Action and Date Time campaigns with a delay of more than 24 hours. Create highly personalized Email campaigns based on event properties broadening the window for event-triggered communications to create custom-tailored notifications, driving better targeting and relevance.

For more information, refer to Personalize Message .

OAuth 2.0 for Webhook Campaigns

We are excited to offer a more secure and streamlined way to connect to your webhook endpoints. By adopting OAuth 2.0 authentication, we align with industry-standard security protocols to safeguard your interactions with external APIs while improving efficiency and ease of use.

Enhance your Webhook security and efficiency with:

• OAuth 2.0 Authentication: Robust security for webhook connections.
• Flexible Grant Types: Support for Password Credentials and Client Credentials.

For more information, refer to OAuth 2.0.

Amazon SES Email Delivery via HTTP Protocol

CleverTap’s email delivery system now supports the HTTP protocol with Amazon Simple Email Service (SES), enabling faster and more efficient email delivery compared to the traditional SMTP protocol.

Existing Amazon SES integrations that are using SMTP can now switch to HTTP by updating the provider setup with the required additional details.

For more information, refer to Amazon Simple Email Service (SES).

Support for Azure Blob in Message Archiving

Message Archiving now supports Azure Blob. It allows customers to store copies of outgoing messages across different channels in real-time. The feature is in Public Beta and available to all CleverTap customers using AWS S3 buckets and Azure Blob.

For more information, refer to Message Archiving.

October

Elevate Your Marketing Strategy with TikTok Remarketing

We are excited to announce that CleverTap now supports TikTok as a remarketing channel. This integration empowers our customers to leverage CleverTap’s powerful segmentation capabilities to upload user data into TikTok Audiences, enabling advanced retargeting campaigns.

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Private Beta

TikTok Remarketing is currently released in Private Beta. For early access, contact your Customer Success Manager or Account Manager.

Maximize your reach with targeted TikTok ads by:

• Retargeting Campaigns: Reach users who have previously engaged with your app or website, increasing conversion rates by connecting with them on TikTok, a frequently used platform.
• Abandoned Cart Recovery: Remind users who abandoned their carts with personalized TikTok ads, encouraging them to complete their purchases.
• Lapsed User Re-engagement: Reignite interest among users who have not interacted with your app or service recently, capturing their attention through TikTok ads.
• Cross-platform Campaigns: Boost user engagement by combining TikTok with other channels like Push or Email to create cohesive multi-channel remarketing strategies.
• Lookalike Audience Expansion: Identify converted user behaviors to create lookalike audiences, targeting potential new customers with similar characteristics.

For more information, refer to TikTok Remarketing.

WhatsApp Carousel Templates Now Available for Gupshup

We are excited to announce that carousel templates are now available for CleverTap using Gupshup with CleverTap. You can now create interactive WhatsApp campaigns with up to 10 dynamic carousel cards, allowing recipients to scroll through engaging content.

With Carousel Templates on CleverTap Gupshup, you can now:

• Message Bubble: Offers up to 1024 characters for detailed context.
• Carousel Cards: Each card includes:
  • Card Header: Add a media type which can be either Image or Video.
  • Card Body: Add up to 160 characters for concise messaging.
  • Card Buttons: Add up to two action buttons per card.

Use Cases:

• E-commerce: Showcase products or promote flash sales to drive purchases.
• Fintech: Highlight investment options or provide financial education.
• Food Delivery: Display menu highlights or specialty dishes to entice users.

For more information, refer to Gupshup.

Introducing Event Personalization Beyond 24 Hours for Live Behavior Campaigns

You can now apply Event Personalization to Live Action and Date time campaigns with a delay of more than 24 hours. You can create highly personalized push campaigns based on event properties to create custom-tailored notifications, driving better targeting and relevance. It also extends the reach of event-triggered communications hours to increase engagement rates and conversions.

For example, streaming applications can now engage users with personalized messages, even days after their last session, ensuring continued engagement.

For more information, refer to Create Push Notification.

Compare Trends Across Time

You can now compare an event across different time periods. For example, a user can display the count of users for the Charged event for Week 1 and Week 2 in the same chart. The trend line for Week 2 will be displayed as a dotted line so that it is easy to distinguish it from the Week 1 trend line. It helps create a visual comparison to quickly spot trends and differences across time frames.

For more information, refer to Compare Trends Between Time Periods.

Notification Failed Event for Email Analytics

Announcing a significant enhancement to our Email Analytics: the Notification Failed event that gives you more deeper insights into campaign errors. With this update, CleverTap captures a Notification Failed event, along with the reason for failure, enabling better targeting and resolution.

• Improved Targeting: Target users through alternate channels when errors occur. For example, if users encounter soft bounce errors, you can re-target them via other channels.
• Cleaner Email List: Unsubscribe users with persistent errors to maintain an accurate and engaged subscriber base.
• Error Analysis: Analyze the root causes of errors to resolve issues and optimize future engagements.

For more information, refer to Notification Failed Event.

Subscription Group Insights in Email Campaign Analytics

The new Subscription Group Insights in Email Campaign Analytics will allow you to have a more granular view of unsubscribes by subscription group providing detailed insights, including:

• Group-Level Unsubscribes and Resubscribes: Track the number of unsubscribes and resubscribes for each targeted subscription group from your campaign stats.
• Comprehensive Subscription View: View the activities of the targeted subscription groups. Additionally, you can track any changes made through the Email Preference Center for other subscription groups.
• Enhanced Analytics: Understand user behavior better by analyzing how different subscription groups engage with your campaigns.

For more information, refer to the documentation links below:

• Campaign Stats (for customers with cc/bcc Beta)
• Campaign Stats (all other customers)