October

Supercharging Web Channel Campaigns with Enhanced Experimentation, Optimization, and Personalization Features

We understand the importance of creating exceptional experiences for your users, whether they visit your app or website. In our drive to help create better omnichannel experiences, we are introducing enhancements to web channel campaigns run through CleverTap. With these enhancements, you can deliver exceptional web user experiences through better workflows, additional experimentation options, and improved analytics.

• With custom HTML templates utilizing click-tracking metrics, you will be able to measure the impact of your web pop-up and exit intent campaigns.
• Keeping the importance of visuals in mind, we are now providing you the ability to personalize images used in web channel campaigns based on user property, event property, and product recommendations. You can also host images for your web channel campaigns directly on CleverTap’s CDN, eliminating the dependence on third-party solutions. This will help you deliver user experiences that are even more contextual and hyper-personal.
• To help you experiment, you can now compare up to three message versions with different copies, calls to action, or a combination of these, in your web channel campaigns. This helps you experiment with more creative options and see the impact it generates on engagement and/or conversions.
• To optimize your web campaigns, you can now use the Split Delivery feature to decide what percentage of the audience gets a particular message variant and compare campaign stats to identify the winning variant, which can become the default variant. You can also optimize web campaigns based on user properties and create up to 50 variants of the same message to drive experimentation and engagement.

For more information, refer to the documentation for Web Push, Web Pop-up, and Web Exit Intent channels. Please note that these enhancements are available in the new Campaigns interface on CleverTap.

July

2FA Key Reset Within the CleverTap Dashboard

2FA key management is now available from within the CleverTap dashboard. With this feature, admin users can directly reset 2FA keys in case of loss of credentials, eliminating the dependency on the CleverTap support team. This feature can be accessed directly from the Security menu under Settings for any user within a project.

This feature will be available for all customers across all the plans. For more information, check out the documentation page here.

Personalize WhatsApp Notifications based on Past User Responses

The updated WhatsApp Notification Replied event now captures a lot more data comparatively as event properties such as incoming message type, incoming text, incoming media URL, and so on, enabling you to trigger & personalize WhatsApp notifications based on the user’s past response.

With this update, you can:

• Create highly personalized Journeys and WhatsApp Campaigns utilizing the user’s WhatsApp response attributes.
• Build automated chat workflows to deliver quicker responses using the event property ‘incoming text’ as the triggering criteria.
• Analyze the behavior of their users based on their WhatsApp responses to identify trends and aggregate them into segments and engage them.

The feature will be available to all CleverTap WhatsApp add-on customers in both the new and legacy Campaigns experience. For more information, check out the documentation page here.

June

Preview Dark Mode for Emails in the Drag and Drop Editor

We are excited to introduce the new dark mode email preview capability using the email drag and drop editor.

Dark mode is a very popular feature used by end consumers; hence it is becoming an integral part of the email creation experience. Marketers must often test for light mode and dark mode compatibility across devices and email clients before sending emails.

Customers can now view how the email looks in the dark and light modes and switch the preview in real-time with a toggle button.

This feature is available in the preview and test section of the email drag and drop editor and for desktop and mobile device previews in the new Campaign experience.

Please visit the documentation for more information.

Gmail Promotional Annotations (Beta) – Enhance Email Discoverability & Engagement

Gmail Promotional Annotations enable you to:

• Highlight key information such as images, logo, promo codes, the expiration date on deals, etc., along with the subject and the preheader text in Gmail’s Promotions tab
• Showcase relevant information to recipients upfront, even before they open their emails
• Add expiry dates to promotional emails, which provides two opportunities for customer emails to get highlighted in the Promotions tab, first when the email was sent and second when the offer is about to expire without them having to send a second email

Simply upload logos, images, discounts, offer code and start/end date, subject line, and the sender’s name you want to be highlighted while setting up emails in CleverTap.

Currently, Gmail provides annotations only for mobile inboxes. This capability may be extended to the desktop inboxes at a later date.

This feature will be available across all the plans but only in the new CleverTap campaigns UI. For more information, check out the documentation page here.

May

Variant Specific A/B Test Analysis on the Notification Sent Event for Deeper Insights

CleverTap customers can now analyze users who were sent a specific variant of an A/B test campaign, from within the Analytics section.

Customers can leverage the ‘Variant’ event property filter of the ‘Notification Sent’ event, in addition to the other notification based events like notification clicked, viewed, etc. This helps perform even better analysis and query users across different sections (funnels, segments, etc). Customers can download the list of users who were sent a specific variant and save it as a segment for further actions.

This feature is available for all CleverTap customers.

Inclusion of Composite Events Within the Total Active Events Count on the CleverTap Dashboard

Composite events counts are now included within the Total active events count on the CleverTap dashboard, with a tooltip explaining the same. Although composite events count was always included in the total active events count in the backend, this enhancement ensures the same data reflects on the CleverTap dashboard with absolute transparency. Customers can now view the total active events count as a sum of active System, Custom, and Composite events on the dashboard. This would give customers an enhanced clarity on the number of events created so far and ascertain how many more can be added within the allotted limits.

This feature is available for all CleverTap customers.

April

WhatsApp as a Campaign Type in all WhatsApp-related System Events

WhatsApp has been added as a Campaign Type property value in all WhatsApp-related system events. You can now utilize this capability to easily analyze the performance of WhatsApp campaigns aggregated at a channel level.

This feature will be available for all customers, across all the plans.

March

Support for Multiple WhatsApp Numbers Within a CleverTap Project

Now you can create distinguished WhatsApp experiences for multiple business stakeholders, like customers of different products and business verticals, suppliers, partners etc. by utilizing separate WhatsApp numbers within a CleverTap project to deliver unique experiences.

With this capability you can:

• Use multiple phone numbers with a BSP or multiple BSP accounts within a single CleverTap project
• Manage WhatsApp templates separately for each number
• Create campaigns and send notifications using any WhatsApp business number

This feature will be available across all the plans. For more information check out the documentation page here.

Execute and Track NPS Surveys from within the CleverTap Dashboard

You can now run and track NPS surveys directly through the CleverTap dashboard. NPS survey has been added to the Web Pop-up & In-App Messaging template to enable set up, execution, and tracking of results, with ease. With this release you:

• No longer need to rely on external survey tools to capture NPS scores and manually import data into CleverTap to track it.
• Can completely customize the NPS survey template to reflect their brand guidelines by changing the look and feel, labels, copy, CTA etc.
• Can easily track the NPS scores and the campaign metrics from the pre-built NPS board.

Please note that this feature is available only for customers who have migrated to the new Campaigns UI. Learn more.

IP Whitelisting Management Now Available within the CleverTap Dashboard

IP Whitelisting management is now available from within the CleverTap dashboard. Users with admin access can now view, add and remove IPs directly from the Security menu under Settings. This means complete control of the network access to your projects without any dependence on the CleverTap support team.

This feature will be available for all customers, across all the plans. For more information check out the documentation page here.

February

SMS Provider Management Enhancement Now Live

SMS CRUD support allows CleverTap customers to delete or archive existing SMS providers.

Customers will be able to manage the campaigns and journeys running on archived and deleted SMS providers and will be able to shift them to their preferred SMS provider for continued engagement.

SMS providers and customers can cut the unnecessary billing cost of discontinued campaigns, This will help in the accountability and the billing for SMS providers of customers.

The feature is available for all customers, across all plans.

January

Build More Engaging Emails and Streamline Email Campaign Creation with the Enhanced Email Editor

With the enhanced Email Editor you can:

• Build mobile-optimized email templates using the mobile view editor, without switching back and forth between editor and preview mode
• Create more engaging emails by utilizing stickers and GIFs
• Easily add titles to email templates using the Title block
• Streamline the way you add space to email templates using the Spacer block
• Easily manage saved rows with an option to delete, rename, and even re-organize rows from within the editor

This enhancement will be available for all CleverTap customers across all the plans and both in the old and new Campaigns experience.