Release Notes

Explore CleverTap’s newest capabilities, designed to optimize engagement and retention at scale.

Stay updated with CleverTap's latest feature releases, cutting-edge feature enhancements, and performance enhancements to help you optimize your experience.

View previous updates in What's New: 2024.

Release Type Legend

ReleaseDescription
Private-betaA limited release rolled out to selected customers as an early preview for use case validation and feedback.
BetaA broader release available to a wider set of customers for comprehensive testing and feedback.
New FeatureA new functionality introduced to expand product capabilities or solve new use cases.
EnhancementImprovements to existing product capabilities, focusing on performance, usability, or minor feature additions.
UpdateBug fixes, performance improvements, and security enhancements to refine the existing product.

**Any new feature, enhancement, or update without a Beta or Private Beta tag is released to all customers as part of our publicly available (GA) feature set.

Filter By Feature

2025

July

Data & Integrations

100+ Technology Partner Integrations Now Available

NEW FEATURE

We’re excited to announce a significant expansion of the CleverTap Partner ecosystem, with over 100+ technology integrations. These integrations are designed to help you personalize at scale, automate with ease, and deliver seamless omnichannel experiences across every stage of the customer journey.

Integration Summary

Here’s a breakdown of key categories + notable partners to help you get started:

  • CRM Integrations → Leverage customer data with Leadsquared.
  • Localization → Deliver region/language-based experiences with Lokalise, Crowdin.
  • Dynamic Content → Auto-personalize creatives using Movable Ink, Litmus, Jasper.ai, Rocketium, SurveyMonkey.
  • Email Templates Management → Build emails faster with Stripo, Alpaco.
  • Direct Mail → Run physical + digital campaigns with Optilyz, Inkit.
  • Contextual Location → Trigger campaigns based on user location with Radar, Accuweather.
  • Payments → Power subscriptions & In-App purchases via Purchasely, Qonversion.
  • Workflow Automation → Automate tasks with Pipedream, SheetsDB, SheetLabs.

Value Proposition

  • Expanding Campaign Reach → Integrate seamlessly with your martech stack.
  • Enhancing Personalization → Dynamically adapt campaigns based on users’ profiles, locations, and preferences.
  • Accelerating Time-to-Market → Leverage ready integrations without dev effort.

Availability

Refer to the Technology Partners Directory to integrate these partners.

If you cannot find your required partner, submit your request to: [email protected]

Technology Partner Integrations
Technology Partner Integrations


June

Campaigns

Marketing Lite API for WhatsApp Direct

NEW FEATURE

Marketing Lite API is now available to all WhatsApp Direct customers, offering a faster, simpler, and more cost-effective way to launch campaigns—especially in light of the new WhatsApp pricing model effective July 1, which charges per message instead of per conversation. Messages sent through Marketing Lite are 10% cheaper compared to Meta's standard Cloud API, providing direct cost savings. This API requires no development effort, supports instant activation, and lets users control how long Meta retries delivery for both marketing and utility messages. Additionally, it offers advanced performance insights—including message reads, link clicks, and conversions—and has shown up to 9% higher delivery rates in India compared to Meta’s Cloud API for high-engagement campaigns. This improvement is driven by adaptive delivery optimization based on user responsiveness, ensuring faster and more reliable message delivery.

For more information, refer to Marketing Lite API for WhatsApp Direct.



Settings

Import Shopify Historical Data to CleverTap

NEW FEATURE

CleverTap now supports importing historical user and order data from Shopify, making onboarding faster and smarter. Customers integrating via the Shopify Plugin can now upload existing profile and charged event data, eliminating the need to start from scratch.

With this update, you can:

  • Bring past user and order data into CleverTap from day one
  • Use historical data to segment and engage users instantly
  • Preserve key events for better analytics and decision-making
  • For more information, refer to Import Existing Shopify Data into CleverTap.


    Settings

    Cart Recovery with the Enhanced Shopify Plugin

    ENHANCEMENT

    We have rolled out a powerful update to the Shopify Plugin, making abandoned cart recovery faster and easier to set up. CleverTap now auto-syncs your product catalog and cart data in a structured format using new Catalog Sync and Cart Tracking toggles, requiring no developer work.

    With this update, you get:

  • Automated Catalog Sync: Keep product data fresh with daily updates.
  • Smarter Personalization: Use Liquid Tags to dynamically insert product information.
  • Time Savings: Eliminate manual setup and integration hassles.
  • Higher Conversions: Launch personalized, multi-product cart recovery campaigns that convert.
  • For more information, refer to Cart Abandonment Use Case.


    Content Manager

    Introducing Reusable Content Blocks for Greater Efficiency

    NEW FEATURE

    We are excited to introduce Content Blocks in CleverTap’s Content Manager. Content Blocks are reusable snippets for standardized elements, such as footers, logos, or disclaimers.

    Footer Standardization with Content Blocks

    Footer Standardization with Content Blocks

    These blocks are designed to simplify the reuse of content across email campaigns, saving you valuable time. They help you maintain consistent messaging and standardize your brand communication.

    For more information, refer to Content Blocks and Content Block APIs.


    Campaigns

    Role-Based Privileges for Global Campaign and Throttle Limits

    NEW FEATURE
    PRIVATE BETA

    We have added a new layer of governance to help teams manage communication frequency and scale, with role-based control over Global Campaign Limits and Global Throttle Limits.

    Admins can now define who can override Campaign and Throttle Limit settings based on user roles. With this feature, you can prevent over-communication, enable fine-grained control, extend support to Journeys, and retain backward compatibility.

    For more information, refer to the Setup Roles and Campaign Permissions.


    May

    Campaigns

    Branded Domain Support for SMS and WhatsApp Campaigns

    ENHANCEMENT
    PRIVATE BETA

    You can now deliver trustworthy, branded short links with real-time click tracking without any effort.

    CleverTap’s new link-shortening feature lets you create on-brand short URLs inside SMS and WhatsApp campaigns. With each click tracked in real time, you gain visibility into who clicked, when, and from which campaign message. This release also eliminates TRAI compliance overhead by using only whitelisted domains, ensuring seamless delivery across regulated markets.

    For more information, refer to Branded Domain.


    Campaigns

    Elevate Your Marketing Strategy with TikTok Remarketing

    NEW FEATURE

    We are excited to announce that CleverTap now supports TikTok as a remarketing channel. This integration empowers our customers to leverage CleverTap’s powerful segmentation capabilities to upload user data into TikTok Audiences, enabling advanced retargeting campaigns.

    TikTok Remarketing

    TikTok Remarketing

    Maximize your reach with targeted TikTok ads by:

    • Retargeting Campaigns: Reach users who have previously engaged with your app or website, increasing conversion rates by connecting with them on TikTok, a frequently used platform.
    • Abandoned Cart Recovery: Remind users who abandoned their carts with personalized TikTok ads, encouraging them to complete their purchases.
    • Lapsed User Re-engagement: Reignite interest among users who have not interacted with your app or service recently, capturing their attention through TikTok ads.
    • Cross-platform Campaigns: Boost user engagement by combining TikTok with other channels like Push or Email to create cohesive multi-channel remarketing strategies.
    • Lookalike Audience Expansion: Identify converted user behaviors to create lookalike audiences, targeting potential new customers with similar characteristics.

    For more information, refer to TikTok Remarketing.


    Analytics

    Smarter Profile Merging for Cross-Device Insights

    ENHANCEMENT
    BETA

    We are excited to introduce enhanced Anonymous-to-Identified Profile Merging. This update ensures that anonymous events from secondary devices are seamlessly merged into identified user profiles—giving you a complete view of customer behavior across devices.

    Key benefits of this enhancement:

    • Full Event Transfer: Anonymous events from new or secondary devices are merged into the user’s main profile upon login.
    • Segmentation & Funnels: Merged events are instantly available in segmentation, funnels, and campaigns for end-to-end visibility.
    • No Event Limits (Limited Time): No cap on how many anonymous events can be merged for a limited period.
    • Historical Accuracy: Pre-existing data remains unchanged to ensure consistency.

    April

    Analytics

    Bookmarks in New Analytics

    ENHANCEMENT
    PRIVATE BETA

    We’re excited to introduce the Bookmarks feature across the all-new Analytics pages, including Trends, Funnels, and Flows. This feature lets you save your analysis views with all filters and settings applied, so you can return to them anytime without setting them up again. With editable bookmarks, you can easily refine your insights as your analysis goals evolve.

    For more information, refer to Bookmarks in Flows, Bookmarks in Funnels, and Bookmarks in Trends


    Campaigns

    Web Visual Editor: More Control, Better Personalization

    ENHANCEMENT
    PRIVATE BETA

    We have rolled out powerful enhancements to the Web Visual Editor, giving marketers greater control to personalize website elements without writing code. Key enhancements include:

    • Mobile + Desktop Preview: Optimize content for any device with responsive previews.
    • Inline Editor Selection: Choose how you want to edit page elements, right on the webpage.
    • Insert & Clone Elements: Easily add or clone sections for more dynamic layouts.
    • Event & Profile Property Personalization: Use event and profile properties to deliver hyper-personalized experience to users.
    • Change Logs: Track, undo, or delete changes with full visibility.

    For more information, refer to Advanced Personalization.


    Journeys

    Web Native Display in Journeys

    ENHANCEMENT

    Web Native Display is now integrated into Journeys, empowering marketers to deliver personalized omnichannel experiences. Until now, these campaigns ran standalone. With this release, you can re-engage users who drop off before key actions and achieve use cases such as Abandoned Checkouts or Purchase journey drop-offs, by using Web Native Display channel in journeys.

    For more information, refer to Types of Engagement Nodes.

    Campaigns

    Reminders – Timely Actions with Personalized Nudges

    NEW FEATURE

    Introducing Reminders, a powerful feature that helps you boost engagement by sending timely, personalized messages that prompt users to take action before or after important dates. Whether it’s completing a task, meeting a deadline, or returning to the app, Reminders ensure users stay on track, improving productivity, time management, and campaign effectiveness.

    For more information, refer to Reminders.


    Campaigns

    Dynamic Personalization for Linked Content

    ENHANCEMENT
    PRIVATE BETA

    We are excited to introduce Dynamic Personalization for Linked Content, which allows you to embed dynamic user data directly within your linked content responses. This removes the need for extra configuration or custom formatting, letting you deliver highly personalized content with minimal effort.

    • Inline Personalization: Personalization attributes are now supported directly in the linked content response, enabling customization at runtime.
    • Localization: Combine with external translation platforms to automatically serve content in the user’s preferred language without needing extra logic.

    For more information, refer to Using Personalization in Linked Content Response.


    Campaigns

    Email Click Heatmap

    NEW FEATURE
    BETA

    We are excited to introduce Click Heatmap, an advanced visual tool that maps user engagement onto your email layout, enabling you to see precisely which links and CTAs receive the most interaction within the actual design.

    This enhancement helps you instantly identify high-performing CTAs, understand link-level performance with unique and total clicks, and optimize content placement with color-coded insights.

    The heatmap supports multivariate and AMP/HTML campaigns, allowing you to compare engagement across versions using a simple dropdown.

    For more information, refer to Click Heatmap.


    Campaigns

    Unique Email Engagement Stats

    ENHANCEMENT
    BETA

    We are excited to introduce Unique Email Engagement Stats. This enhancement allows you to switch from Total to Unique metrics in your email campaign stats, helping you track campaigns more precisely and accurately.

    By tracking unique metrics like opens or clicks, marketers can measure how many individual users engaged with an email, eliminating duplicates and providing a clearer view of audience engagement.

    With this enhancement, you can now track Unique Sent, Delivered, Views, Clicks, and CTR, enabling deeper insights and more personalized strategies.

    For more information, refer to Email Campaign Stats and Campaign Reports.


    Campaigns

    RCS Business Messaging on CleverTap

    ENHANCEMENT
    BETA

    We are excited to launch RCS Business Messaging for customers in India. This feature enables brands to deliver rich, interactive, and two-way messaging experiences directly via the native messaging app on Android.

    RCS Business Messaging on CleverTap

    RCS Business Messaging

    For more information, refer to RCS.


    Segments

    Segment Prioritization Now Supports Drag-and-Drop

    ENHANCEMENT
    BETA

    You can now drag and drop segments to reorder user segments from the CleverTap dashboard and define their priority. This ensures that users always see the most relevant variable value when they qualify for multiple segments.

    For more details, refer to Remote Config.


    Segments

    NextGen Segment Builder – Smarter, More Flexible Segmentation

    ENHANCEMENT
    BETA

    We are excited to launch the NextGen Segment Builder. This powerful update brings unmatched flexibility to segmentation, allowing marketers to craft highly personalized user segments with ease.

    With this enhancement, you can combine rules and groups of rules with AND/OR operators, customize logic across events, behaviors, and properties, use User Buckets, add Multi-Triggers to Live Segments, and easily Clone and Bulk Delete segments.

    For more information, refer to NextGen Segment Builder.


    March

    Campaigns

    Reach iOS and iPadOS Users with Web Push on Safari

    NEW FEATURE

    Web Push is now fully supported on iOS and iPadOS Safari, powered by VAPID integration. You can now re-engage high-value Apple users with timely, personalized push notifications without needing an app.

    For more information, refer to iOS/iPadOS Web Push Configurations.


    Campaigns

    Web Push Soft Prompt Customization and New Bell Icon Prompt

    NEW FEATURE

    Introducing two major enhancements to Web Push Soft Prompts. You can now customize the web soft prompt to match your brand’s tone and look. You can also add a Bell Icon to your website, giving users a persistent, convenient way to subscribe to web push notifications anytime.

    These updates offer greater flexibility and boost user opt-in rates for push notifications.

    For more information, refer to Soft Prompt.


    Campaigns

    Event Personalization Beyond 24 Hours for Live Behavior Campaigns

    ENHANCEMENT

    You can now apply Event Personalization to Live Action and Date time campaigns with a delay of more than 24 hours. You can create highly personalized push campaigns based on event properties to create custom-tailored notifications, driving better targeting and relevance.

    It also extends the reach of event-triggered communications hours to increase engagement rates and conversions.

    For example, streaming applications can now engage users with personalized messages, even days after their last session, ensuring continued engagement.

    For more information, refer to Create Push Notification.


    February

    Analytics

    Flows 2.0

    ENHANCEMENT
    PRIVATE BETA

    We are excited to introduce the new Flows. The enhanced Flows experience enables you to visualize all user paths from a selected event, making the analysis faster, more intuitive, and more comprehensive.

    Flows 2.0 UI

    Flows 2.0

    For more information, refer to Flows 2.0.


    Campaigns

    Reminders – Timely Actions with Personalized Nudges

    NEW FEATURE
    PRIVATE BETA

    Introducing Reminders, a powerful feature that helps you boost engagement by sending timely, personalized messages that prompt users to take action before or after important dates. Whether it’s completing a task, meeting a deadline, or returning to the app, Reminders ensure users stay on track, improving productivity, time management, and campaign effectiveness.

    For more information, refer to Reminders.


    Content Manager

    Organize Content with Content Manager

    NEW FEATURE

    Content Manager is now available on the CleverTap dashboard. This powerful new feature enables you to efficiently manage and organize all your digital content, including media files, folders, and email templates, within a single, centralized location.

    For more information, refer to Content Manager.


    Campaigns

    Group Campaign Reports by Tags for Deeper Insights

    ENHANCEMENT

    CleverTap now provides Tag Group-wise campaign reports. This is available for Push, Web Push, Email, SMS, and WhatsApp campaigns sent via the Target Users by Identity API. With this enhancement, you can:

    • Get granular insights with reports broken down by tag groups.
    • Optimize campaign strategies by identifying high-performing tag groups.

    As a result, you can analyze and refine your messaging strategies effectively. For more information, see Subscribe to Reports.


    Campaigns

    Message Archiving with Multi-Cloud Support

    NEW FEATURE

    The Message Archiving feature now fully supports Google Cloud Platform (GCP), Azure Blob, and AWS S3 buckets. Customers can store copies of outgoing messages across various channels in real time. This allows seamless integration with multiple cloud storage platforms, offering flexibility and improved data management.

    • Google Cloud Platform (GCP) Bucket: Archive outgoing messages directly to your GCP bucket in real time.
    • Azure Blob: Effortlessly store message copies in Azure Blob storage.
    • AWS S3 Bucket: Store message archives reliably in your AWS S3 bucket.
    Message Archiving with Multi-Cloud Support

    Message Archiving with Multi-Cloud Support

    This feature is available as a paid add-on. For more details, refer to Message Archiving.


    Campaigns

    Email Delivery Tracking: Enhanced Campaign Insights

    ENHANCEMENT
    PRIVATE BETA

    CleverTap now offers Email Delivery Tracking, providing deeper visibility into campaign performance beyond just sent emails. With this enhancement, you can now track actual deliveries to users' inboxes, measure delivery rates, analyze engagement based on delivered emails, and gain insights into errors affecting end user delivery. This feature is currently in Private Beta for customers using SendGrid and Infobip (Advanced Email) providers.

    For more details, refer to Campaign Stats and Provider Stats.


    Campaigns

    Emoji Support for Web Push Notification

    ENHANCEMENT

    You can now personalize your notifications and make them fun by adding emojis in the improved Web Push Editor. All message customization options, such as Scribe, Personalization, and Emojis, are accessible below the text fields, making it easier to create engaging notifications.

    Emoji-enabled Web Push UI

    Emoji Support for Web Push Notification

    For more information, refer to Web Push Editor.


    Campaigns

    Scribe for Web Push: Emotionally Intelligent Campaigns Made Easy

    ENHANCEMENT

    Scribe for CleverTap Web Push is here to transform your campaign messaging. With Scribe, you can easily and quickly create emotionally resonant web push messages. You can also analyze and refine their tone to better connect with your audience and test multiple variations to maximize campaign effectiveness. This feature is now available to all customers with access to Scribe as part of their Billing Plan.

    For more information, refer to Scribe.


    Journeys

    Prevent Accidental Data Loss with Unsaved Changes Prompt on Journey Canvas

    ENHANCEMENT

    We have introduced an "Unsaved Changes" prompt to help prevent accidental loss of work on the Journey canvas. This feature ensures that users are alerted before navigating away without saving changes. Also, it reduces the risk of unintentional data loss.

    Save Changes

    Save Changes

    For more details, refer to Draft State.


    Journeys

    Addition of New Columns on the Journey List Page

    ENHANCEMENT

    We have added new columns to the Journey List page: Created By, Created On, Published By, and Published On. These additions provide users with more comprehensive information at a glance.

    This simplifies tracking and auditing of journeys, allowing for better collaboration and visibility across teams and various roles using the CleverTap dashboard for publishing Journeys.

    For more details, refer to Journey List.


    Journeys

    Adding Descriptions for Journey

    ENHANCEMENT
    PRIVATE BETA

    We are excited to announce that you can now add a description or summary while publishing a journey. This new feature allows you to provide additional context and insights to your internal users.

    Add Journey Description

    Add Journey Description

    You can update this description only when editing the published journey.

    For more information, refer to Publish Journeys.


    January

    Campaigns

    Email Add-on for CleverTap Essentials Plan

    NEW FEATURE

    The Email Add-on is now available with the CleverTap Essentials Plan. With this add-on, you can use CleverTap as your Email Service Provider (ESP), eliminating the need for third-party integrations.

    To enable the Email add-on from the CleverTap dashboard, purchase the add-on, set up your email preferences, and warm up your dedicated IP to ensure the best possible deliverability.

    Email Add-on for CleverTap Essentials Plan

    Email Add-on for CleverTap Essentials Plan

    For more information, refer to Email Add-on.


    Journeys

    DND in Journeys

    ENHANCEMENT

    The updated DND feature sends notifications delayed by DND at their original scheduled time instead of right after the DND period ends. For example, a message was scheduled for 10 AM but was postponed due to a DND setup between Friday at 9 PM and Monday at 9 AM. The message will now be sent on Tuesday at 10 AM and not immediately after DND ends at 9 AM on Monday. This ensures a more controlled and user-friendly notification delivery experience.

    DND in Journeys

    DND in Journeys

    For more information, refer to DND and Timezone.


    Journeys

    Introducing Throttling in Journeys

    ENHANCEMENT

    You can now set throttling limits from the Journey Setup. This allows smoother regulation of message delivery rates during large-scale engagements.

    Set Up Throttle Limits from Journeys

    Set Up Throttle Limits from Journeys

    With this enhancement, you can:

    • Control message delivery rates directly within the Journey, ensuring more efficient communication.
    • Prevent system overload and maintain optimal app and web performance, even during high-volume campaigns.

    For more information, refer to Throttling in Journeys.


    Campaigns

    Automated Shopify Catalog Sync for Enhanced Personalization

    NEW FEATURE
    PRIVATE BETA

    Introducing the Catalog Sync feature that simplifies product data management. The Catalog Sync toggle automates the synchronization of product data between your users’ Shopify and CleverTap accounts. This ensures daily catalog updates while also eliminating manual effort and errors.

    For more information, refer to Catalog Sync.


    Product Experiences

    Create Variables from the Dashboard

    ENHANCEMENT

    You can now create variables to use in Product Experiences directly from the Dashboard, removing the need to sync them from the code. This allows you to integrate Product Experiences and build a proof of concept quickly. You can then share these variables with the developers to add the backend code later. It is a game-changer that saves you time and accelerates your workflow!

    Note: Creating File type variables is currently not supported from the dashboard.

    For more information, refer to Create Variables from Dashboard.


    Product Experiences

    Personalize User Properties in Product Experiences

    ENHANCEMENT

    All customers using Product Experiences can now personalize their variable values using User Properties. For example, the text content on a product carousel can be personalized based on the user's profile data, such as their name and membership validity.

    For more information, refer to User Profile Personalization.


    2024

    December

    Content Manager

    Introducing Reusable Content Blocks for Greater Efficiency

    PRIVATE BETA

    We are excited to introduce Content Blocks in CleverTap’s Content Manager. Content Blocks are reusable snippets for standardized elements, such as footers, logos, or disclaimers.

    Footer Standardization with Content Blocks

    Footer Standardization with Content Blocks

    These blocks are designed to simplify the reuse of content across email campaigns, saving you valuable time. They help you maintain consistent messaging and standardize your brand communication.

    For more information, refer to Content Blocks and Content Block APIs.


    Campaigns

    Store Outgoing Messages Using Message Archiving

    BETA

    Message Archiving now supports Google Cloud Platform (GCP), allowing customers to store copies of outgoing messages across different channels in real-time directly in their GCP bucket. The feature is in Public Beta and available to all CleverTap customers using AWS S3 buckets, Azure Blob, and GCP buckets.

    For more information, refer to Message Archiving.


    Campaigns

    Introducing Customizable URL Schema for SMS Campaigns

    ENHANCEMENT

    We are excited to introduce a new enhancement that allows you to shorten and customize the links in your SMS messages. This means you can create links that match your brand, comply with TRAI regulations, and ensure smooth delivery to customers, all while improving campaign performance.

    With this enhancement, you can include sender IDs in SMS URLs for seamless DLT whitelisting and create personalized URL structures that align with your branding. This ensures uninterrupted delivery and enhances customer engagement.

    For more information, refer to URL Whitelisting for SMS Marketing Campaigns.


    Campaigns

    Enhanced Delivery Triggers for Web Pop-ups

    ENHANCEMENT

    We are excited to unveil our new and improved web pop-up triggers that enable timely and relevant messaging. The new triggers are based on various user interactions, such as scrolling behavior, inactivity, encountering a timed delay, or attempting to exit the webpage on a desktop.

    For more information, refer to Triggers for Campaign Delivery.


    Journeys

    Analyze Notifications Sent Using Journeys Labels

    ENHANCEMENT

    You can now use Journey labels in the Analytics section to analyze the Notifications Sent event. You can now easily track and derive insights from notifications sent through Journeys tagged with specific labels.

    Analyze Journey Performance Using Journey Labels

    Analyze Journey Performance Using Journey Labels

    For more information, refer to Assign Label to Journeys.


    Journeys

    Enhanced Entry Timelines in Journey Setup

    ENHANCEMENT

    CleverTap has redesigned Journey Entry Timelines to remove redundancies and improve usability. Also, the error handling has been improved to manage scenarios such as incorrect date or day of recurrence inputs.

    These enhancements ensure a smoother, more intuitive Journey setup process for all CleverTap users.

    For more information, refer to Define Journey Entry Timelines.


    Campaigns

    Custom Headers and Message Extras for Enhanced Email Analytics

    PRIVATE BETA

    You can now enhance your email tracking and analytics capabilities with Custom Headers and Message Extras. This feature enables you to add key-value pairs to email headers and bodies, offering seamless integration with third-party tools and internal systems. It is available for users with Sendgrid, Amazon SES, Generic SMTP, and Infobip (Advanced Email Add-on).

    For more information, refer to Custom Headers and Message Extras.


    November

    Campaigns

    AppsFlyer OneLink Integration for Email

    PRIVATE BETA

    Introducing the updated AppsFlyer OneLink integration for Email. This new version makes it easier for users to set up and track clicks by managing everything from the AppsFlyer dashboard. You no longer need to configure anything on the CleverTap dashboard. The setup is now fully managed from the AppsFlyer dashboard itself, removing the need for configuration on CleverTap.

    The older integration is no longer available, so you must switch to the new setup to keep using it. Currently, this integration supports Sendgrid ESP only. To enable it, contact AppsFlyer support.

    For more information, refer to AppsFlyer OneLink Integration.


    Campaigns

    Campaign ID Personalization for Email

    PRIVATE BETA

    Campaign ID Personalization is now available in both the Email HTML (Rich Media) Editor and Drag & Drop Editor, giving you more flexibility when personalizing email campaigns. You can create unique links and track engagements more accurately.

    • Personalize URLs with campaign IDs for better attribution and tracking.
    • Integrate easily with external tools to analyze engagement and meet custom analytics needs.
    • Automate workflows using campaign IDs as payloads for custom key-value pairs.

    For more information, refer to Campaign ID Personalization.


    Campaigns

    Event Personalization Beyond 24 Hours for Email

    PRIVATE BETA

    You can now apply Event Personalization to Live Action and Date Time campaigns with a delay of more than 24 hours. Create highly personalized Email campaigns based on event properties broadening the window for event-triggered communications to create custom-tailored notifications, driving better targeting and relevance.

    For more information, refer to Personalize Message.


    Campaigns

    OAuth 2.0 for Webhook Campaigns

    ENHANCEMENT

    We are excited to offer a more secure and streamlined way to connect to your webhook endpoints. By adopting OAuth 2.0 authentication, we align with industry-standard security protocols to safeguard your interactions with external APIs while improving efficiency and ease of use.

    Enhance your Webhook security and efficiency with:

    • OAuth 2.0 Authentication: Robust security for webhook connections.
    • Flexible Grant Types: Support for Password Credentials and Client Credentials.

    For more information, refer to OAuth 2.0.


    Campaigns

    Amazon SES Email Delivery via HTTP Protocol

    PRIVATE BETA

    CleverTap’s email delivery system now supports the HTTP protocol with Amazon Simple Email Service (SES), enabling faster and more efficient email delivery compared to the traditional SMTP protocol.

    Existing Amazon SES integrations that are using SMTP can now switch to HTTP by updating the provider setup with the required additional details.

    For more information, refer to Amazon Simple Email Service (SES).


    Campaigns

    Support for Azure Blob in Message Archiving

    BETA

    Message Archiving now supports Azure Blob. It allows customers to store copies of outgoing messages across different channels in real-time. The feature is in Public Beta and available to all CleverTap customers using AWS S3 buckets and Azure Blob.

    For more information, refer to Message Archiving.


    October

    Campaigns

    WhatsApp Carousel Templates Now Available for Gupshup

    ENHANCEMENT

    We are excited to announce that carousel templates are now available for CleverTap using Gupshup with CleverTap. You can now create interactive WhatsApp campaigns with up to 10 dynamic carousel cards, allowing recipients to scroll through engaging content.

    With Carousel Templates on CleverTap Gupshup, you can now:

    • Message Bubble: Offers up to 1024 characters for detailed context.
    • Carousel Cards: Each card includes:
      • Card Header: Add a media type which can be either Image or Video.
      • Card Body: Add up to 160 characters for concise messaging.
      • Card Buttons: Add up to two action buttons per card.

    Use Cases:

    • E-commerce: Showcase products or promote flash sales to drive purchases.
    • Fintech: Highlight investment options or provide financial education.
    • Food Delivery: Display menu highlights or specialty dishes to entice users.

    For more information, refer to Gupshup.


    Campaigns

    Introducing Event Personalization Beyond 24 Hours for Live Behavior Campaigns

    PRIVATE BETA

    You can now apply Event Personalization to Live Action and Date time campaigns with a delay of more than 24 hours. You can create highly personalized push campaigns based on event properties to create custom-tailored notifications, driving better targeting and relevance. It also extends the reach of event-triggered communications hours to increase engagement rates and conversions.

    For example, streaming applications can now engage users with personalized messages, even days after their last session, ensuring continued engagement.

    For more information, refer to Create Push Notification.


    Analytics

    Compare Trends Across Time

    PRIVATE BETA

    You can now compare an event across different time periods. For example, a user can display the count of users for the Charged event for Week 1 and Week 2 in the same chart. The trend line for Week 2 will be displayed as a dotted line so that it is easy to distinguish it from the Week 1 trend line. It helps create a visual comparison to quickly spot trends and differences across time frames.

    Compare Trends Between Different Time Periods

    Compare Trends Between Different Time Periods

    For more information, refer to Compare Trends Between Time Periods.


    Campaigns

    Notification Failed Event for Email Analytics

    PRIVATE BETA

    Announcing a significant enhancement to our Email Analytics: the Notification Failed event that gives you more deeper insights into campaign errors. With this update, CleverTap captures a Notification Failed event, along with the reason for failure, enabling better targeting and resolution.

    • Improved Targeting: Target users through alternate channels when errors occur. For example, if users encounter soft bounce errors, you can re-target them via other channels.
    • Cleaner Email List: Unsubscribe users with persistent errors to maintain an accurate and engaged subscriber base.
    • Error Analysis: Analyze the root causes of errors to resolve issues and optimize future engagements.

    For more information, refer to Notification Failed Event.


    Campaigns

    Subscription Group Insights in Email Campaign Analytics

    ENHANCEMENT

    The new Subscription Group Insights in Email Campaign Analytics will allow you to have a more granular view of unsubscribes by subscription group providing detailed insights, including:

    • Group-Level Unsubscribes and Resubscribes: Track the number of unsubscribes and resubscribes for each targeted subscription group from your campaign stats.
    • Comprehensive Subscription View: View the activities of the targeted subscription groups. Additionally, you can track any changes made through the Email Preference Center for other subscription groups.
    • Enhanced Analytics: Understand user behavior better by analyzing how different subscription groups engage with your campaigns.

    For more information, refer to the documentation links below: