Stats

Understand the mParticle campaign statistics displayed on the Stats page

After the campaign is live, you can view the campaign stats from the dashboard by navigating to the Campaigns page and selecting the campaign of interest to view the following stats: Events Streamed, Errors, and Control Group.

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  • Events Streamed: This indicates the count of events that were exported to mParticle.
  • Errors: This indicates the count of events that were not exported to mParticle due to some error. The details of errors are described under the Errors section.
  • Control group: The number of times the user qualifies for the control group.