Personalize Message

Understand how to personalize WhatsApp messages to engage better with your audience.


You can personalize the WhatsApp Header and message Body for every user based on specific user property or event property values. For more information on user profile properties and events (dynamic replacements), refer to User Profiles and Events.

Message Personalization

To invoke the personalization menu, type the @ symbol in the Header or the text fields while creating the WhatsApp notification message.

You can also add dynamic replacements in the WhatsApp title and body. Refer to the image below to get a sense of available dynamic replacements for WhatsApp notifications.



Click the PersonalizationPersonalization icon in the editor to open personalization options.

After you have uploaded a catalog, you can display personalized recommendations to your customers. Imagine having a rolling carousel displayed to your customers based on their personal likes! For more information on recommendations, see Recommendations.