Analyze Events

Overview

This section covers how to analyze an event and its various components. Analyzing events provides the capability to understand your audience's behavior on a comprehensive level whether you want to view which countries use your app the most to what hours of the day they might stream a show.

Analyze an Event

To analyze an event, perform the following steps:

  1. From the dashboard, navigate to Analytics > Events.
  2. Filter by segments and select the event.
  3. If required, filter further by segment behavior.
  4. Click View details.
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Quick View

The Quick view displays all the basic details such as the number of events, the number of profiles, demographics, and sample profiles.

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Trends and Properties

In the Trend and Properties tab, you can analyze the events and people on a daily, weekly, and monthly duration.

In addition, you can further evaluate the selected event by its property and also view the frequency histogram chart for the same event.

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Various Ways to View Event Property Information

You can view the information for event property as a bar graph, trend, or table.

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Session

We divide a 24-hour day cycle into 12 buckets of two hours each. The event is analyzed by the time of the day based on these two-hour divisions.

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Geography

The event data is displayed by cities, regions, and countries.

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Technographics

You can also analyze the event based on the browsers, operating systems, and devices. Select the relevant options from the By app field list including OS version, app version, make, and model.

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People

View sample user profiles that performed the selected event, the percentage of demographics of users (women, men, others, unknown), and user properties.

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