Overview

Jasper.ai is a Generative AI platform that helps marketers create high-quality, personalized content at scale. The Jasper CleverTap integration allows you to automate the creation of personalized campaign content using Jasper’s Generative AI. By linking Jasper’s API with the CleverTap Linked Content feature, marketers can dynamically generate user-specific messages for push notifications, emails, and more, all in real time. This helps improve engagement, reduce manual effort, and drive better campaign performance.

Prerequisites for Integration

The following are the prerequisites for integrating Jasper.ai with CleverTap:

• Ensure you have a valid Jasper.ai API token (available for Business/Enterprise plans).
• Ensure you have a CleverTap account.

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Support for Integration

This integration is managed and continuously improved by Jasper.ai. The CleverTap and Jasper.ai integration has undergone stringent testing to ensure seamless functionality. For any questions or issues, contact Jasper.ai for support and resolution.

Integrating Jasper.ai with CleverTap

You can dynamically personalize CleverTap campaigns using content generated by Jasper.ai via CleverTap's Linked Content APIs. For example, generate a personalized push notification using Jasper.ai and seamlessly include it in your CleverTap campaign.

To do so, perform the following two major steps:

1. Configure Linked Content API in CleverTap.
2. Create a Personalized Campaign Using Linked Content.

Configure Linked Content API in CleverTap

To set up Linked Content API in CleverTap, perform the following steps:

1. Go to Settings > Setup > Linked Content.

2. Click + Linked Content to create a new entry.

3. Enter the following details:

4. Leave URL Parameters blank and add the following under Headers:

5. Paste the following JSON payload under Body:

{
  "inputs": {
    "command": "Write a personalized short and simple push notification message for Christmas holiday discounts including the name of the person to whom it is sent as well. Make sure to only include the message in the response and nothing else and no details",
    "context": "push notification is being sent to {{Profile.name | default: \"shreyans\"}}",
    "toneId": "<tone id>"
  },
  "options": {
    "outputCount": 1,
    "outputLanguage": "English",
    "inputLanguage": "English",
    "languageFormality": "default",
    "completionType": "performance"
  }
}

The {{Profile.name | default: "shreyans"}} tag dynamically personalizes the content using the recipient name. For more information, refer to Personalize Message. To customize the tone of the generated content, use the appropriate tone ID. For more information about toneId, refer to Retrieve all Tones.

6. Click Test Linked Content to verify the response fetched successfully from the linked content. Then, click Auto-Fill Objects with Response to automatically handle responses and populate objects.

7. Click Test & save changes to complete the setup.

You can now use this Jasper-generated linked content in various CleverTap campaigns.

Create Personalized Campaign Using Linked Content

With Jasper.ai connected to CleverTap via Linked Content, you can now add personalized content to your CleverTap campaigns. For this example, let us create a short, personalized push notification for Christmas holiday discounts. To do so, perform the following steps:

1. Go to Campaigns from the CleverTap dashboard and click + Campaign.

2. Select Push Notification from the Messaging Channels list.

3. Configure all the campaign settings and then go to the What section:

   1. Click Personalization.
   2. Select the Linked Content configured under Configure Linked Content API in CleverTap and click Apply.

4. Type {, {{, or @ to view available personalization options. For more information about how to personalize a message using Linked Content.

For this example, we will use the data object from the above-linked content options and use the id and text keys from the JSON response to retrieve the personalized message generated by Jasper.

The following is the sample response generated by Jasper Linked Content:

{
  "requestId": "f255e62e-1c66-4ab6-b619-d55743c70b19",
  "resource": "content",
  "data": [
    {
      "id": "txt_58a9cb3595cc426eabfda0125a529246",
      "text": "\"Christmas Discounts Await You, Anu!\""
    }
  ]
}

Use the following Liquid tag to fetch the personalized text:

{{ Linked["JASPER TEST"].data[0].text | default: "NULL" }}

5. Click Preview & Test to see if the campaign pushes the default values you configured.

6. Click Publish to launch the campaign. Verify if everything works as intended, users will receive a push notification like the one below.

By integrating Jasper.ai with CleverTap, you can automate the creation of hyper-personalized content across various campaign types.

Whether you are creating push notifications, email subject lines, In-app messages, or web pop-ups, Jasper.ai empowers you to deliver highly relevant, personalized messaging at scale.