Overview

A data warehouse is a centralized platform used to store, process, and analyze data from multiple sources across an organization. CleverTap integrates with modern data warehouses to enable bi-directional data movement, allowing you to import warehouse data for activation and export engagement data for analysis and reporting.

With data warehouse integrations, you can use your warehouse as the system of record while leveraging CleverTap to drive personalized and timely customer engagement.

Key Benefits

The following sections outline the benefits of using CleverTap with a data warehouse for both importing and exporting data. These capabilities help you maintain a centralized data strategy while enabling targeted engagement and comprehensive analytics.

Import Data into CleverTap

Importing data from a data warehouse into CleverTap allows you to use centrally managed data to enrich user profiles, create precise segments, and activate analytical insights for engagement across channels.

• Unified Customer Profiles Enrich CleverTap user profiles with attributes, transactional data, and analytical outputs stored in your data warehouse to maintain a consistent customer view across systems.

• Advanced Segmentation Using Warehouse Data Create audience segments in CleverTap using historical, aggregated, or model-driven data from the warehouse, enabling more precise targeting.

• Activation of Business and Analytical Insights Use insights such as customer tiers, propensity scores, or lifecycle states generated in the warehouse as inputs for campaigns and journeys in CleverTap.

• Warehouse as the System of Record Keep the data warehouse as the primary source of truth while using CleverTap for engagement execution, reducing data duplication and simplifying governance.

Supported Warehouse Imports

CleverTap supports importing data from the following data warehouses. Use the linked documentation to configure warehouse connections, create import jobs, and manage the ingestion of data into CleverTap. Each supported warehouse enables you to import user attributes, events, and analytical data according to your integration and data model requirements.

Quick Start Guide for Imports

The following steps provide a high-level flow for importing data from a data warehouse into CleverTap. Each step links to detailed documentation to help you configure the import, map data correctly, schedule runs, and monitor import activity.

Export Data from CleverTap

Exporting data from CleverTap to a data warehouse allows you to analyze engagement and campaign data alongside internal business datasets. This enables long-term reporting, advanced analytics, and broader access to CleverTap data across teams.

• Centralized Engagement and Campaign Data Export user events, engagement signals, and campaign interaction data from CleverTap to combine them with internal datasets such as CRM, revenue, or support data.

• Deeper Analysis and Reporting Analyze CleverTap data using SQL or business intelligence tools to build custom reports, funnels, cohorts, and long-term trend analyses.

• Consistent and Warehouse-Ready Data Structure Export data in a standardized and predictable format to support downstream processing, transformations, and analytics workflows.

• Cross-Team Data Accessibility Make CleverTap engagement data available to analytics, data science, and reporting teams without requiring access to the CleverTap dashboard.

Supported Warehouse Exports

CleverTap supports exporting data to the following data warehouses. Use the linked documentation to configure export connections, create export jobs, and manage how data is sent from CleverTap. Each supported warehouse enables you to export engagement, campaign, and system event data tailored to your reporting and analytics requirements.