Viewing Web Push Campaign Stats

Once the campaign has been published, you can view the statistics from the dashboard. Click on Campaigns > select the specific campaign from the campaign list. A Stats page opens up where you can view the total Views, Clicks, Conversions, CTR, and Conversion Performance.

• Sent: Represents the count of total Web Push notifications sent to the end-users.
• Views: Represents the number of times a Web Push notification is viewed.
• Clicks: Represents the number of times users have clicked on the Web Push notification.
• CTR: Represents the ratio of Clicks to Views. (CTR = Clicks/Views * 100).
• Trend charts: Represents trends of Sent, Viewed, and Clicked events for this campaign over a specific period of time (for example daily, weekly, monthly).