Web Push Stats

Understand all the statistical information available for your Web Push campaign

Viewing Web Push Campaign Stats

Once the campaign has been published, you can view the statistics from the dashboard. Click on Campaigns > select the specific campaign from the campaign list. A Stats page opens up where you can view the total Views, Clicks, Conversions, CTR, and Conversion Performance.

  • Sent: Represents the count of total Web Push notifications sent to the end-users.
  • Views: Represents the number of times a Web Push notification is viewed.
  • Clicks: Represents the number of times users have clicked on the Web Push notification.
  • CTR: Represents the ratio of Clicks to Views. (CTR = Clicks/Views * 100).
  • Trend charts: Represents trends of Sent, Viewed, and Clicked events for this campaign over a specific period of time (for example daily, weekly, monthly).

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