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Private Beta

Currently, this feature is a Private Beta Release. If you want access to this feature, contact your Account Manager.

Overview

Promo Campaigns are a flexible and powerful feature that enables businesses to engage their users by distributing targeted rewards. Campaigns can be triggered based on users' past behavior or in real time based on their actions (or inactions). The Promo Campaigns system support various types of rewards, including wallet points, coupons, and partner vouchers.

Example Use Cases

The following are some of the examples that illustrate how Promo Campaigns can deliver its value:

• E-commerce: Reward high spenders with percentage-based wallet points or offer discount coupons when users abandon their cart.
• Delivery: Distribute cashback wallet points for orders placed during off-peak hours or send discount coupons to users who have not ordered in the last 30 days.
• Travel and Hospitality: Offer loyalty points for bookings over a certain value or run a promo campaign offering coupons for early-bird or last-minute hotel bookings.
• Fintech and Wallet Apps: Provide wallet points or vouchers for users who complete their first UPI transaction or run reward campaigns based on wallet top-ups or bill payments.
• Gaming and Entertainment: Reward users with points for reaching in-game milestones or offer limited-time partner vouchers for completing specific in-app actions.
• Healthcare and Wellness: Give wallet points for booking health checkups or consultations or run promotional campaigns offering vouchers for app signups or referrals.

Features

The following is the set of features designed to help you build, manage, and optimize reward campaigns with ease:

• ̉Campaign Types: Supports Past Behavior and Live Action campaigns.
  • Past Behavior Campaigns: Allow you to target users based on their historical behavior or predefined user lists, enabling personalized re-engagement strategies.
  • Live Action Campaigns: Triggered in real-time based on user actions, or inactions, within a defined time window, helping you respond instantly to user behavior.
• Reward Types: Offers a wide variety of rewards to engage your users meaningfully. You can distribute Single-Code Coupons for broad usage, Bulk Coupon Codes for individual redemptions, Wallet Points to encourage loyalty, or Partner Vouchers to reward your users with popular third-party brand offers.
• Segment Rule Builders: Enables audience segmentation using predefined filters, custom user lists, and or uploaded custom lists. Segments can be created based on real-time and historical user data.
• Scheduling and Delivery: Allows immediate or scheduled campaign launches. You can optimize delivery by user time zone. Additionally, you can optimize engagement by selecting the best delivery time for each user.
• Campaign Management: Provides full control over live and scheduled campaigns. You can pause, edit, or stop campaigns at any time. The campaign list view includes filters and key campaign details such as status, type, reward, and creator.

Best Practices

Maximize campaign effectiveness and avoid common pitfalls with the following best practices for setup, execution, and management:

• Use Segments Wisely: Tailor rewards with meaningful segmentation.
• Test Before Scaling: Start small to validate campaign performance.
• Set Limits: Always define per-user and per-campaign limits.
• Monitor Inventory: Ensure sufficient reward stock throughout the campaign.

FAQs

Find answers to the following common questions about using ̉Promo Campaigns:

Can I target both live actions and past behavior in one campaign?

No, each campaign supports only one type of segmentation: Past Behavior, Live Actions, or Custom Lists.

What happens if the reward inventory is exhausted?

The system stops distributing rewards once the limit is reached. For bulk coupons, an alert is shown if you exceed the available codes.

Can I reuse a coupon series in multiple campaigns?

Yes, but ensure the format is unique, and your users do not receive duplicate codes across campaigns.

Resources

Refer to the following documents to understand CleverTap's Promo Campaigns feature: