Overview

IntelliNODE is a clever system designed to provide your business with the benefit of optimum engagement and retention. IntelliNODE has a wide variety of industry applications. You can experiment with the messaging order, content, channel, timing, and frequency.

Following are the cases where leading different industries are solving their most interesting problems. Use the below sample use cases to exceed customer expectations and increase ROI.

FinTech

The Fintech industry has its own unique set of challenges with customer engagement and retention. While you focus on innovation and service for your customers, we can help you automate and fulfill your engagement needs.

Following are the use cases where you can test your approach:

High drop off during the know your customer (KYC) process.

High drop off during the know your customer (KYC) process

KYC is a mandatory step before the user can make any worthwhile transactions on the application. A high drop-off at this stage means a wasted acquisition.

Purpose

Find out the time of the day when the users are most likely to complete KYC.

Assumptions

Users are more likely to complete KYC registration if they are engaged at a specific time.

Experiment

Use IntelliNODE to set up different experiments to engage users at different times. If this is a weekday journey, create multiple paths to engage users based on before, during, and after office hours. Given that office hours are from 10.00 AM to 6:00 PM, create four different paths to send a push message at 8.30 AM, 2.30 PM, 6.30 PM, and 8.30 PM.

Best channel for sending coupon codes to incentivize users

Coupon Codes for Users

You can have higher app launches and more engagement and purchases if the users are incentivized with discounts.

Purpose

Make an informed decision to select two of the following channels: SMS, Email, or WhatsApp.

Assumption

Users are more likely to use coupon codes from WhatsApp. A reminder from Email or SMS can be beneficial.

Experiment

Use IntelliNODE to experiment with a combination of two channels. Use the experiments for a cost-benefit analysis of the channels. For example, create three IntelliNODE paths:

Path A: SMS + Email
Path B: WhatsApp + Email
Path C: SMS + WhatsApp

Select the order of messaging to inform a user about an account transaction

Select the order of the messaging channel

Which is the best messaging order to inform users about a debit in their account?

Purpose

Find out an order of messaging that balances speed and reach.

Assumption

The combination of messaging channels must have the highest reach.

Experiment

Create different paths with IntelliNODE and find the best messaging order between Push, SMS, and Email. For example, create six paths:

Path A: Push > Email > SMS
Path B: Push > SMS > Email
Path C: Email > Push > SMS
Path D: Email > SMS > Push
Path E: SMS > Push > Email
Path F: SMS > Email > Push

Send the right market news at the right time

Schedule stock market news based on views

Do my users read investment news before the stock market opens or after it closes?

Purpose

Select the time to engage your users.

Assumption

The following are the assumptions:

Articles about the long-term view of the market are most read after market hours.
News about global indices is read before market hours.

Experiment

Create different journeys for different times of the day. You can also experiment with different days of the week. For example, compare weekdays and weekends. You can run these two experiments simultaneously with two IntelliNODEs.

Create the following push paths:

IntelliNODE 1 (Runs on weekdays only)

8.30 AM - Long-term view articles
8.30 AM - Global Indices News
7.30 PM - Long-term view articles
7.30 PM - Global Indices

IntelliNODE 2 (Runs on weekends only)

8.30 AM - Long-term view articles
8.30 AM - Global Indices News
7.30 PM - Long-term view articles
7.30 PM - Global Indices

Best mode of communication to upload salary slips.

The most preferred channel to upload salary slips

Find out the most cost-effective and preferred mode of communication for uploading salary slips.

Purpose

Select the most preferred communication channel by customers which is also economical.

Assumption

Customers prefer uploading salary slips by Email rather than WhatsApp.

Experiment

Create an IntelliNODE to find out the most preferred channel by customers but also provides economy of scale.

Using IntelliNODE create a path for each, that is, Email and WhatsApp, to test your assumption. You can also add more channels to this mix.

E-commerce

While E-commerce is a buzzword today, it is also a challenging business to be in. The cost of customer acquisition and logistics, added to the high drop-off rates, is an interesting problem to solve. Customers today are more likely to buy from businesses that deliver a personalized experience.

CleverTap has collated various use cases from players in this industry with similar challenges and how IntelliNODE is helping them win.

Following are the use cases where you can test your approach:

Users drop-off after adding an item to cart.

Users drop off after adding to the cart

Find the ideal time to engage with users to help them complete the purchase.

Purpose

Find out the message delay required to persuade users to complete the purchase.

Assumption

Users will likely purchase within two hours of adding an item to the cart.

Experiment

Set up different experiments to engage users at different delays. Set up multiple IntelliNODE paths to engage the user within the specified duration of the event. Set up paths for the first 15 minutes, 30 minutes, one hour, and two hours after the user abandons the cart.

Track shipments from multiple messaging channels.

Track Product Shipment

Users must be able to track shipments from multiple messaging channels.

Purpose

Select a combination of any two channels from SMS, Email, or WhatsApp.

Assumption

Email is a channel that can give great engagement while being cost-effective.

Experiment

Use IntelliNODE to select a combination of two channels. Additionally, you can compare engagement costs for these channels too and drop the least economical channel combination.

For example, create three IntelliNODE paths:

Path A: SMS + Email
Path B: SMS + WhatsApp
Path C: Email + WhatsApp

Find out the optimum number of nudges that can be sent to convert users.

Find out the optimum number of nudges

Find out the number of times a user must be nudged to add items to a cart for a discount campaign. If you nudge the user many times, you may cause them to unsubscribe.

Purpose

Find out the maximum number of push messages that are required to nudge a user to add items to the cart without causing unsubscribes.

Assumption

A user must be nudged three times to complete a purchase. However, if the user is nudged more than six times, it may cause an unsubscribe.

Experiment

Create an IntelliNODE experiment with different messaging frequencies for a channel. Create the following IntelliNODE paths for push messages over a period of 20 days:

Path A: Two push messages
Path B: Three push messages
Path C: Five push messages
Path D: Six push messages
Path E: Seven push messages

Inform users about the products that are back in stock

Inform users about the products that are back in stock.

Inform customers about products that were out of stock but are available now.
Find the time when users are most likely to purchase the items that went out of stock.

Purpose

Select the time to engage your user.

Assumption

Users were looking for the product but could not purchase it because it was out of stock. Users are more likely to make such purchases during the evening hours.

Experiment

Create different journeys for different times of the day. You can also experiment with different days of the week. For example, compare weekdays and weekends.

Create the following push paths:

IntelliNODE 1 (Runs on weekdays only)

8.30 AM
10.30 AM
7.30 PM
8.30 PM

IntelliNODE 2 (Runs on weekends only)

8.30 AM
10.30 AM
7.30 PM
8.30 PM

Remind users to pre-register for a product launch

Create a reminder campaign to pre-register users for an upcoming product launch. Find out the response for an upcoming product launch and enroll users who want to be notified when the product is available.

Purpose

Find out the most preferred channel by customers, which is also economical.

Assumption

Customers are more likely to enroll if they receive email reminders.

Experiment

Create different paths from IntelliNODE for each messaging channel. Use IntelliNODE to create multiple paths such as:

Path A: SMS reminders
Path B: Email reminders
Path C: WhatsApp reminders
Path D: Push reminders
Path E: App Inbox reminders
Path F: In-App reminders

Media

The media industry can immensely benefit from better targeting, data-driven decision-making, better customer engagement, cross-promotion content, and increased audience retention. IntelliNODE can boost audience engagement to unprecedented levels, and boost revenue growth, through experimentation.

Following are the use cases where you can test your approach:

Users do not engage with messages about new movie releases

Users do not click on the push messages that are sent to promote new movies. The viewership for new movies is low.

Purpose

Find out the time of the day when the users are most likely to engage with the messages.

Assumption

Sending push notifications during evening hours can increase conversion and help boost views.

Experiment

Create an IntelliNODE with paths that engage users at different times, such as:

Path A: 5.30 PM
Path B: 6.30 AM
Path C: 7.30 PM
Path D: 8.30 PM

Users drop-off while watching the content.

Users drop off while watching the content

Users are most likely to lose interest if they do not resume watching the content immediately.

Purpose

The choice of messaging channels affects the conversion rate. In this case, you are finding the best messaging channel to nudge the users to resume watching content.

Assumption

The assumption is that the mobile Push, followed by Email and SMS, decreases the user drop-off rate.

Experiment

Use IntelliNODE to experiment to select the optimum combination of channels. Additionally, you can compare engagement costs for these channels too and drop the most expensive channel from the mix.
Create different paths with IntelliNODE and find the best messaging order between Push, SMS, and Email. For example, create six paths:

Path A: Push > Email > SMS
Path B: Push > SMS > Email
Path C: Email > Push > SMS
Path D: Email > SMS > Push
Path E: SMS > Push > Email
Path F: SMS > Email > Push

Constantly nudging users to convert from AVOD to SVOD users may cause them to unsubscribe

Constant nudges for SVOD cause user unsubscribes

Constantly nudging users to convert from Advertising-based Video On Demand (AVOD) to Subscription Video On Demand (SVOD) may cause them to unsubscribe from Push, Email, or WhatsApp channels.

Purpose

The purpose is to identify how many nudges are too many that may cause a user to unsubscribe. Find out the maximum number of nudges suitable without causing unsubscribes.

Assumption

Too many nudges will drive users to unsubscribe, and too few nudges will not drive them to convert.

Experiment

Create an IntelliNODE experiment with different messaging frequencies for a channel. Create the following IntelliNODE paths for push messages over a period of 20 days:

Path A: Two push messages
Path B: Three push messages
Path C: Five push messages
Path D: Six push messages
Path E: Seven push messages

Select the correct mix of channels to build anticipation

The correct mix of channels to build anticipation

Build anticipation for upcoming series through the correct mix of channels.

Purpose

Select the order of the messaging channels.

Assumption

Messaging order influences the time to convert.

Experiment

Create different paths with IntelliNODE and find the best messaging order between Push, SMS, and Email. For example, create six paths:

Path A: Push > Email > SMS
Path B: Push > SMS > Email
Path C: Email > Push > SMS
Path D: Email > SMS > Push
Path E: SMS > Push > Email
Path F: SMS > Email > Push

Suggest genre by time of day

Suggest genre by the time of day

Users may be interested in different genres at a different time of the day.

Purpose

Select the time to engage your users.

Assumption

Sending the push notification at an optimum time can lead to an increase in conversion.

Experiment

Create different journeys for different times of the day. You can also experiment with different days of the week. For example, compare weekdays and weekends. Create the following push paths:

IntelliNODE 1 (Runs on weekdays only)

8.30 AM
10.30 AM
7.30 PM
8.30 PM

IntelliNODE 2 (Runs on weekends only)

8.30 AM
10.30 AM
7.30 PM
8.30 PM

You can add more variations by using IntelliNODE. For example, send exercise video programs in the morning and thriller series at night.