Overview

The Entry Segment block can be considered as a starting point for creating a Journey. It defines the criteria based on which the users enter a Journey.

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Remember that the selection made in the Setup determines the segments available for drag and drop on the Journey canvas:

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To define the Entry Segment for a Journey:

1. Drag and drop one of the desired segments to the Entry Segment block. For example, use the Past behavior segment.

2. Click the dropped Entry Segment. The Segment pane appears. The following image displays the Who section for a Past Behaviour segment.

3. Enter the segment name.
4. Under the Who section, also called Query Builder, define the criteria as required. All rules defined are combined using the AND operator. Users qualify only if they fulfill all the criteria.
   • From the first list, select the segment of users.
   • From the second list, define the user action criteria.
   • From the third list, define the user inaction criteria.
   • From the fourth list, define the user properties criteria.
   • From the fifth list, define the user interests criteria.
5. If required, select Do not send users unsubscribed to exclude the unsubscribed users from the Journey.
6. Click Continue and Save & Close.

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Note

• For more information about Journey entry criteria, refer to the Define the Journey Entry Criteria section.
• For more information about what type of user segments can be used, refer to the Segments section.

Entry Segment Criteria

Under the Who section, also called Query Builder, you can define the criteria for the user's entry into a Journey.

Find Users from the Segment

When you publish a Journey, users are filtered from the segment you select from this dropdown menu. Based on your Journey type, Past Behaviour, or Live Action, a list of existing segments appears. The below image shows the Past Behaviour Segments list.

Filter by Action

Using the Who have done [Operator] of these events filter in the Who section, you can filter users for your Journey based on their actions within a specified time. You may also filter the users depending on whether the event occurred for the first time, for the last time, at a given time of day, or on a specific day of the week. You can define one or more criteria to filter the users.

This set of criteria can be refined using the following two types of operators:

• All (AND): Fetches users who match all the event criteria set in the action filter. For example, a user did App Launched event and Charged in the last 30 days.

• Any (OR): Fetches users who fulfill any combination of the event criteria set in the action filter. You can also specify how many times these events occur. For example, a user did Video Watched event or Video Liked event more than once in the last 30 days.

Filter by Inaction

Using the Who have not done filter in the Who section, you can filter users for your Journey based on the actions they did not perform within a specified time. You may also filter the user depending on whether the event did not occur for the first time, for the last time, at a given time of day, or on a specific day of the week.

For instance, you can create a Journey that targets users as soon as they add a product to their cart but do not finish transacting within 10 minutes; that is the golden window within which most users transact on iOS and Android app platforms. By default, it evaluates all the criteria using the OR operator. If you specify multiple criteria, the user is qualified if any of the criteria are met.

Filter by User Properties

Using the With user properties filter in the Who section, you can filter users for your Journey based on the user's properties such as language, location, gender, phone number, and so on. By default, it combines all the criteria using the AND operator.

For example, you can send a push notification to English-speaking female and male users who have a phone number.

The following table explains the various user property types:

Filter by User Interest

Using the With interests filter in the Who section, you can filter users for your Journey based on the user's interests, such as event property, time of the day, and specific day of the week. For more information, refer to the Psychographic Segmentation documentation. By default, it combines all the criteria using the AND operator.

The following table explains the various user interest types:

After defining the entry segment criteria, you can choose how you want to communicate with the users. For more information about Journey paths, refer to the Define Journey Path section