View Custom Rewards

Overview

The Custom Rewards section in the Rewards option allows you to manage and monitor both Physical & Digital Rewards and Self-Managed Wallets.

Physical & Digital Rewards Tab

The Physical & Digital Rewards tab helps you create and manage external digital or physical rewards such as gift cards, vouchers, or merchandise (for example, iPhones, cameras).

Clicking on this tab displays a list of all configured Physical & Digital Rewards. Each reward entry includes the following information:

  • CT Reward ID
  • Client Reward ID
  • Reward Name
  • Reward Description
  • Promo Campaigns Linked
  • Created By / Created Date
  • Status (Active, Paused, Archived, Expired, Ended)
Physical & Digital Rewards Tab

Physical & Digital Rewards Tab

Manage Physical & Digital Rewards

You can perform the following operations directly from the list view:

ActionAvailabilityDescription
ActivateWhen status = PausedResumes the reward for distribution in campaigns.
PauseWhen status = ActiveTemporarily halts the reward from being distributed.
EndWhen status = Active or PausedStops the reward and marks it as ended.
ArchiveWhen status = Paused, Ended, or ExpiredMoves the reward to the archived state; it cannot be reused in active campaigns.
View JSONWhen status = Active or PausedView reward details, including ctRewardID, rewardName, description, and creation metadata.

Self-Managed Wallets Tab

The Self-Managed Wallets tab enables you to configure and manage wallet-based reward configurations. These wallets represent external reward systems, such as cashback or loyalty wallet credits hosted on your end.

Clicking on this tab displays wallet configurations in a card view format. Each card contains the following:

  • Webhook Wallet ID
  • CT Reward ID
  • Wallet Name
  • Created By
  • Created On

Manage Self-Managed Wallets

You can perform the following operations to manage wallets directly from the tab:

ActionDescriptionDescription
ActivateWhen status = PausedResumes the wallet for credits distribution.
PauseWhen status = ActiveTemporarily halts the wallet from credit distribution.
EndWhen status = Active or PausedStops the wallet and marks it as ended.
ArchiveDeactivate the wallet if no longer needed.Moves the wallet to the archived state; it cannot be reused in active campaigns.
View JSONWhen status = Active or PausedView wallet details, including ctRewardID, walletID, and walletName.

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Notes

To ensure smooth management and consistent behavior across all reward types, keep the following points in mind:

  • Rewards and wallets can be linked to multiple Promo campaigns.
  • Each reward and wallet credit is assigned a unique CleverTap Reward ID upon creation.
  • Rewards cannot be paused, ended, or archived while actively mapped to an ongoing campaign.
  • Inline validation ensures field accuracy and prevents duplication of reward or wallet IDs.