Overview

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Essentials Plan Is Now Core Plan
The Core Plan provides additional features compared to the Essentials Plan. Currently, it is available to new customers. Existing Essentials Plan customers will be migrated to the Core Plan over time.
For more information, refer to CleverTap Pricing and CleverTap for Startups.

CleverTap for Startups is a self-serve program where we provide the Core Plan for early-stage startups to understand, segment, and engage their users for increased retention, customer lifetime value, and campaign return on investment(ROI).

As part of the CleverTap for Startups program, we also have a community called CleverTap Leap. We partner with a global network of accelerators, incubators, venture capital firms, and businesses to provide exclusive benefits and discounts on the CleverTap Core Plan to their portfolio or network of startups. Our partner program benefits both current and alumni-affiliated startups. You can find more details and check your eligibility for the LEAP Program here.

It is powered by TesseractDBTM, the world's first purpose-built database. This helps you pursue user engagement and retention, delivering incredible performance, lightning-fast data processing, and unlimited, secure storage capacity.

CleverTap can be integrated into a product in any domain where understanding users helps make good decisions to retain them. A few of them are: