Overview

Campaign reports provide you with campaign performance at a glance. Using these reports, you can compare campaigns' performance and understand engagement trends. You can email or export the summary report of all campaigns sent out for a specific period or even for a specific day. This report includes metrics such as campaign deliveries, engagements, conversions, and errors. To optimize dashboard performance, the data in the report is cached, and you can receive data that has been generated up to 4 hours earlier. The report may take up to 6 hours, depending on the other activities happening when requesting the report.

Generate Reports

You can view the campaigns from the campaigns list page. You can either email a report or export the reports to Amazon S3 or Google Cloud Platform bucket.

To view a report:

1. Navigate to the Campaigns page from the main menu. The Campaign List page opens.
2. Select the campaigns or select the filter criteria to export the reports for the required campaigns.

3. Click the icon or the link. The Campaign Report window opens on the right side.

4. Configure the following settings:

5. Click Send Report to send the report immediately or click Subscribe to send the reports at defined intervals.

You can include Campaign stats and Campaign overview in the campaign report for a maximum of 2500 campaigns. Also, you can include Campaign detailed stats in the campaign report for a maximum of 2000 campaigns.

You can view your campaign reports by navigating to FileDir:<accountID>/reports/ from your partner bucket. The report file name will be in the following format: reportName_Timestamp.csv, where Timestamp indicates the time when the report is delivered.

Subscribe to Reports

You may want to subscribe to a report in various scenarios. For example, select and subscribe to 4 campaigns on a monthly recurrence, or only subscribe to push campaigns that you created with a label for a monthly/daily recurrence.
The subscriptions are displayed on the Subscriptions tab of the Campaign Report window. To create a new report or create a new report subscription, refer to Generate Reports.

Edit/Delete Reports

The existing schedule for the reports is displayed on the Subscribe tab. To edit or delete a subscription to a report,

1. Click Subscribe to Reports on the campaign list page. The Campaign Summary Emails pane appears.
2. Select the Subscriptions tab
3. Click the ellipsis icon to edit or delete a report subscription.

Reports API

You can use the Get Campaign Report API to programmatically generate campaign reports for your consumption.

Campaign Report Data

The following table provides all the report columns based on the selected data group. For example, the first column, Campaign ID, will be part of each report, irrespective of the data group.
However, the Campaign Name appears as a column in your report only if you select Campaign overview when requesting the report.

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Report Enhancements

We have introduced new metrics for your Email, SMS, and WhatsApp campaigns, enhancing your campaign reporting capabilities. These additional metrics are designed to provide you with deeper insights into your campaigns.

Key Highlights:

Metrics Expansion: The Campaign Report now includes new columns to accommodate these metrics, ensuring you have access to comprehensive data for your campaigns.

Availability Date: These enhancements will be available starting from September 27, 2023.

Action Required:
To ensure a seamless transition and prevent any disruptions or issues in your reporting, please incorporate these changes into your report automation setup by September 27, 2023.

Resource for Reference:
For a detailed overview of the new columns and metrics, refer to our Sample Campaign Report.

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Send Copy of Push Campaign to App Inbox

When you choose to send a copy of a Push campaign to the App Inbox, it appears as a single campaign on the All Campaigns page on the dashboard. However, you will see two separate entries for the campaign in the campaign reports.

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Conversion Tracking Rules

To understand how CleverTap tracks conversions, it is essential to note the following rules:

• User is considered converted if they complete a conversion event within the conversion timeline.

• User is only counted as converted once for a particular conversion event within a campaign. For example, if a user completes the same conversion event multiple times within the same conversion timeline, it will only be counted once.

• If a user completes a conversion event within the same timeline for multiple campaigns, it is attributed to all the campaigns.

• A user is considered converted even if they do not open or click the message as long as they complete the conversion event within the conversion timeline. This is known as an influenced conversion.