Plans and Programs

The Essentials plan is a package designed for early to mid-stage startups with customizable add-ons.

Here are the essential components of CleverTap for Startup customers: the Essentials Plan and the Leap Program. Whether you require comprehensive solutions or strategic partnerships, these offerings are tailored to empower your startup's growth and success.

Essentials Plan

The Essentials plan helps early to mid-stage startups looking for an all-in-one engagement platform to grow their business. Pricing starts at a base rate of $75/month with an MAU tier of up to 5,000 users. The plan can support up to 100,000 MAU (Monthly Active Users), and the user history is retained for one year. To make this more customizable to the specific requirements of your business, you can choose to add paid add-ons as per your use case.

The billing is based on the Monthly Billable Users, derived from Monthly Active Users and the processed Data Points, whichever is higher. For more information, refer to the Billing.

To get a comprehensive and supervised understanding of how the product works, register here for our interactive webinars. You can also sign up with the Essentials Plan and get access to a demo account that has been populated with sample data for you to understand and explore the platform’s features and functionalities.

Leap Program

CleverTap offers a complete engagement and retention suite for your startup. As part of the Leap program, we are offering growing companies generous discounts to get started.

Take a look at the Startup growth partners that are supported as of now:

"Leap Discount Partnerships: Accelerators and Incubators"

Leap Discount Partnerships


As part of the Leap Program, you gain access to the following:

  • A discount on the CleverTap for Startups Plan, including add-ons.
  • Complete access to a library of marketing resources, product documentation, and ongoing user engagement events and webinars.
  • Opportunity to collaborate with us on joint marketing initiatives such as case studies and webinars.

Eligibility Criteria

To be eligible for the CleverTap Leap program, all businesses must meet the following criteria:

  • Applicable only on CleverTap for Startups.
  • Have not previously received CleverTap discounts/credits.
  • Should be a current participant or alumni with one of our startup growth partners.
  • Applicable only to customers who are new to CleverTap.

How to Apply?

To take advantage of the benefits offered by CleverTap, follow these simple steps:

  • Sign up for the CleverTap for Startups plan
  • If you have already subscribed, fill out the application form.
  • Sit tight! We will get back to you.