Push Stats

Measure the performance of your push campaign.

View Push Campaign Stats

Once the campaign is live, you can view its stats by navigating to Push under Campaigns on the CleverTap dashboard and selecting the campaign of interest to view its deliveries, clicks, and conversions.


Filter by Channel

Click to open the selected campaign.


Push Campaign Stats

Under the Sent Conversions card, you can track the following stats for push notification campaigns:

  • Qualified: The number of users qualified for the campaign.
  • Sent: The total number of notifications sent to user devices.
    Impressions: The total number of devices that receive the notifications. Calculated with
    • (Impressions/Sent) 100. Available only for CleverTap SDK 3.5.1 and above.
      Uplift: Click to get details of uplift achieved by Pull Notification and sending to App inbox.
      Clicks: Number of clicks generated by the campaign. Calculated as (Clicks/Sent) * 100.
  • CTR: The clickthrough rate of the campaign. It is measured by (Click/Impressions) * 100.
    Converted users: The number of users that converted after receiving the campaign.
  • Errors: Number of errors for the campaign. These errors can be both technical errors such as FCM related errors or non-technical errors such as messages frequency exceeded.
  • Control group: The number of users considered in the control group for the campaign.
  • View through conversions: The users who converted after viewing the notification. View through conversions are measured by Users who converted after viewing / Users who were sent the notification * 100.
  • Click through conversions: The users who converted after clicking the notification. Click through conversions are measured by [(Users who converted after clicking / Users who were sent the notification) x 100].

Sent Conversions

Sample Single Message Campaign Stats

The following is a stats example of a single message campaign stats report:


Single Message Campaign Stats Report

Sample A/B Testing

The following is a stats example of an A/B testing campaign stats report:


A/B Testing Stats

The table will display results by the variants. The stats include Sent, Viewed, Clicked, CTR, and Errors, according to the channel.

You can also split the campaign stats and view the performance of each variant of the campaign.

Message Trend

Shows the daily, weekly, and monthly trends for campaign messages.


Daily Message Trend

Conversion Performance

Shows the Conversion performance, Revenue performance, Users conversion funnel, and Influenced conversion funnel.


Users Conversion Funnel


Influenced Conversion Funnel

OS and Device split

The impressions by the OS, such as iOS or Android, and devices.


Impression split by OS and Devices


You can view campaign errors from the Stats > Errors tab.


Push Stats Errors