Overview

This section covers how an admin can delete a user profile.

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Permanent Deletion
Once an admin deletes a profile, the profile is permanently deleted and cannot be retrieved.

Delete a User Profile

To delete a user profile, perform the following steps:

From the dashboard, go to Segments > Find People.
Click on the appropriate profile once you have identified it.
Click Delete Profile.

In the pop-up window, select the checkbox to agree to the deletion of profile data.
Click Delete.

Deletion Timeline

Once a profile is marked for deletion, the actual deletion happens within approximately 48 hours. Our system processes profiles marked for deletion during a maintenance window (2 AM–6 AM local time) and deletes them in batches.

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Note
For each user profile deleted, the events will be saved with CleverTap as per the data retention policy

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Bulk Delete Profiles
You can bulk delete profiles using the API. For more information, refer to the delete user profile API.