Delete User Profile

Overview

This section covers how an admin can delete a user profile.

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Permanent Deletion

Once an admin deletes a profile, the profile is permanently deleted and cannot be retrieved.

Delete a User Profile

To delete a user profile, perform the following steps:

  1. From the dashboard, navigate to Segments > Find People.
  2. Click on the appropriate profile once you have identified it.
  3. Click Delete Profile.
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Delete Profile

  1. On the window popup, select the checkbox to agree to delete profile data.
  2. Click Delete.
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Confirm Delete Profile

Deletion Timeline

Once a profile is marked for deletion, the actual deletion happens in the next 48 hours. Every day from 2 AM to 4 AM (local time), our system fetches the profiles which are marked for deletion, then deletes them in batches.

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Note

For each user profile deleted, the events will be saved with CleverTap as per the data retention policy

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Bulk Delete Profiles

You can bulk delete profiles using the API. For more information, refer to the delete user profile API.