Web Pop-up

Learn how you can leverage Web Push as a channel for engaging with your customers


Web popup messages are notifications that are displayed on desktop or mobile websites when a user is actively surfing a web page. CleverTap's Web Popup channel allows you to send quick alerts, offers, or how-to byte-sized content to your customers using CleverTap's built-in web popup builder or your own custom HTML templates.

CleverTap offers two types of web pop-ups:

  • Simple web pop-up notifications: You can use these templates to create your notifications including a box notification, a banner notification, and an interstitial notification.
  • Exit intent notifications: These notifications are displayed just as the user is about to exit your site by closing the browser window or tab. These are only available for desktop browsers. Read about web exit-intent pop-ups to learn more.



The prerequisite to set up web popup campaigns is to integrate your website with the CleverTap Web SDK. For more information, refer to Web in the developer documentation.

The Web Popup feature makes it easy to set up web popup campaigns for all your users or specific user segments.

Video Tutorial: Sample Web Popup Campaign

Refer to the short tutorial below to get started with Web Popup campaigns.

After sending the campaign, you can view detailed statistics on how many messages were sent, how many users converted as a result, and so on.