Interakt
Learn how to integrate Interakt with CleverTap for WhatsApp communication.
Overview
Interakt is a WhatsApp Business platform that allows businesses to engage customers using automated notifications, product catalogs, and real-time messaging. Integrating Interakt enables businesses to send personalized WhatsApp campaigns powered by CleverTap's user segmentation and behavior analytics.
Use this integration to:
- Send personalized campaigns using Meta-approved templates.
- Automate user communication with template-triggered journeys.
- Track delivery and engagement using CleverTap’s reporting.
Support for Integration
This integration is managed and continuously improved by Interakt. The CleverTap and Interakt integration has undergone stringent testing to ensure seamless functionality. For any questions or issues, contact Interakt for support and resolution.
Prerequisites for Integration
Check that you have the following:
- The WhatsApp Campaigns feature is enabled on your CleverTap account.
- A WhatsApp Business account on Interakt.
- An approved phone number is onboarded to WhatsApp Business via Interakt.
- The API credentials shared by the Interakt support team.
To activate a new WhatsApp Business number with Interakt, contact your Interakt Account Manager or write to [email protected].
Integrate Interakt with CleverTap
This process involves the following two steps:
Configure CleverTap dashboard
To configure the CleverTap dashboard:
- Go to Settings > Channels > WhatsApp > WhatsApp Connect from the CleverTap dashboard.
- Click + Add Provider and select Generic (Other) from the Provider list.
Provider Setup
- Enter the following details:
| Field | Details |
|---|---|
| Nickname | Enter the nickname as Interakt or Interakt91XXXXXXXXXX for easy reference. |
| Mobile Number | Add your WhatsApp Integrated number with country code (for example, +918889500122) |
| Request Type | Ensure the Request Type is POST. |
| HTTP Endpoint | Paste the following URL:https://api.interakt.ai/v1/platform_integrations/clevertap/message/Check that the URL is in HTTPS format, that is, your URL must begin with https// |
| Headers | Click Header > Enter the Key name as a user and enter the user value received from Interakt. Enter the second key name as password and enter the value received from Interakt. |
| Delivery Report Callback URL | This URL is generated automatically in the CleverTap dashboard. Refer to Set Up CleverTap Callbacks in Interakt. |
| Inbound Message Callback URL | This URL is generated automatically in the CleverTap dashboard. Refer to Set Up CleverTap Callbacks in Interakt. |
- (Optional) Select Mark this as default to make this service provider the default provider when sending a WhatsApp message via Interakt.
- (Optional) Select Set auto-reply for users not tracked on CleverTap to automatically reply to users who message on WhatsApp but are not tracked on the CleverTap dashboard.
- (Optional) Set the Maximum Concurrent API requests between 30 and 1000. Consider your requirements and the provider's limitations when defining this value.
- Send a Test WhatsApp notification:
Send a Test Message on WhatsApp
Set Up CleverTap Callbacks in Interakt
To set up CleverTap callbacks in Interakt, follow the steps below:
- Locate Callback URLs in CleverTap: Go to Settings > Channels > WhatsApp > WhatsApp Connect > Interakt from the CleverTap dashboard. You will find the Delivery Report Callback URL and Inbound Message Callback URL under the Provider Configuration page.
- Share Callback URLs with Interakt: Copy the Delivery and Inbound report callback URLs and send them to the Interakt WhatsApp support team for configuration or email the URLs at [email protected].
Callback URLs
Once configured, these webhooks ensure that message delivery reports and inbound messages sync correctly between CleverTap and Interakt.
Note
You have to get your templates approved on the Interakt dashboard. Once approved, add the same templates in the CleverTap dashboard for sending out messages.
Adding Message Templates
To create WhatsApp campaigns, you must have pre-approved WhatsApp message templates saved in the CleverTap dashboard. To add the templates, follow these steps:
- Go to Settings > Channels > WhatsApp > WhatsApp Connect > Provider Nickname in the CleverTap dashboard.
- Select the Templates option and click +Template.
Create a New Template
- Enter the template name.
Naming WhatsApp Templates
Template names and language variants must be unique for each provider configuration. This means that you can use the same template name once for each provider configuration.
For example, if you have multiple provider configurations, such as Phone_1 and Phone_2, you can use the particular template name once within Phone_1 and Phone_2.
- You can also choose the language in which you will display the message.
- Select the type of template header (Text or Media). For Media headers, you can use Image, Video, Document, or Location.
- Create a Limited Time Offer Template, if required.
- Enter the message content.
- Select Footer to add a footer text and a button (Quick Reply or a Call To Action).
Define Template Content
- Click Save Template.
Testing a Message Template
For detailed instructions on testing a WhatsApp message template, refer to Testing a Message Template.
Create Campaign
For detailed instructions on creating a WhatsApp campaign using Interakt as the provider, refer to Create a WhatsApp Campaign.
Creating a Journey
For detailed instructions on creating a WhatsApp journey using Interakt as the provider, refer to Create a WhatsApp Journey.
Updated about 7 hours ago