Mixpanel Export
Understand how you can export event data from CleverTap to the Mixpanel dashboard. To learn more about the import feature, refer to Mixpanel Import.
Feature in Beta
This is a pre-release feature. If you have any queries about the feature, contact CleverTap Customer Success Team.
Overview
Mixpanel data export enables exporting your CleverTap event data to the Mixpanel dashboard.
Export Limit Per Event
Mixpanel supports the export of only 255 event properties per event. If the limit exceeds, the CleverTap exports the first 255 event properties.
Setup
The setup involves adding Mixpanel project details to the CleverTap dashboard. To add the project details:
- Log in to your CleverTap account.
- Navigate to Settings > Partners > Exports.

- Click the Mixpanel icon under the Unconnected partners section. The Mixpanel page displays.
- Enter the Mixpanel project details.

Field | Description |
---|---|
Mixpanel Project ID | The Project token is used to send event data to Mixpanel. For more information, refer to Project ID. |
Service Account Username | A descriptive name for the service account in Mixpanel. For more information, refer to Service Account Username. |
Service Account Secret | The secret API is the key that corresponds to your project. For more information, refer to Service Account Secret. |
Data Residency | The physical/geographical storage location of a project's data (EU or Standard) at a project level (per project). |
Mixpanel Distinct ID Mapping | This user property is used as an identifier when sending events data to Mixpanel. For more information, refer to Distinct ID. |
- Click Save credentials. On clicking, the following popup displays:

Mixpanel is now displayed under Connected partners when you navigate to Settings > Partners > Exports.

Create New Export
To create a new export:
- Navigate to Settings > Partners > Exports.
- Navigate to the Activity log tab and then click + Create Export.

On clicking, the Create new board popup displays.

- Configure the settings as required.
- Choose an export partner: Select Mixpanel from the Choose an export partner list.
- Export details: Select the events to export from the available options. For more information, refer to Export Details.
- Choose export frequency: Select from one of the following options:
- One time: Single export for the export type selected. You can export data up to the last 60 days.
- Recurring: Set up a recurring export that exports all the new events captured in the last window. You can export data as frequently as every 4 hours and up to once every 24 hours.
Rate Limits
If you are a Mixpanel enterprise customer and require a higher limit for a one-time backfill, contact [email protected] with your project_id and use-case.
- Click Create export.

On successful creation of export, the following message is displayed:

- Click Ok to return to the Exports page.

Stop Export
You can also stop the export that you have created. To stop the current export:
- Click the
icon for the export request you want to stop and then click
.

You are prompted to confirm your action.

- Click Yes, stop export to stop the export request. On clicking, the following message displays:

- Click Ok to return to the Exports page.
Export Details
Select from one of the following options to export events from CleverTap to the Mixpanel dashboard:
All events
Export data for all defined events including System and Custom events.
Selected events
Select the specific events to export.
Engagement Events
Export the following engagement events:
CleverTap Event Name | Description |
---|---|
Notification Sent |
|
Notification Viewed |
|
Notification Clicked | The event is tracked when a user clicks on a mobile push, in-app, email, web-popup, or web push message sent via the CleverTap dashboard or through the campaign API. |
Push Impressions |
|
Notification Replied | This event is tracked when the brand receives a reply from the user for WhatsApp. |
Push Unregistered |
|
Control Group | The event is tracked when a campaign is activated with a Control group. |
Channel Unsubscribed |
|
Reachable By | The event is tracked for a profile when:
|
Notification Delivered | The event is tracked when the WhatsApp provider confirms that the notification has reached the end user (double-tick of WhatsApp). |
AB Experiment Rendered | The event is tracked when you are using the Product A/B Tests feature and the variant reaches the device. |
AB Experiment Stopped | The event is tracked when you are using the Product A/B Tests feature and the AB experiment is stopped. |
AB Experiment Rolled Out | The event is tracked when you are using the Product A/B Tests feature and the winner variant is sent to all the devices. |
Geocluster Entered | The event is tracked when you enable the geofence feature and your device enters a geofence. |
Geocluster Exited | The event is tracked when you enable the geofence feature and your device exits a geofence. |
Reply Sent | The event is tracked against the user profile of the end user when an agent (CleverTap user) replies to a WhatsApp message from the end user. |
App Uninstalled |
|
Webhook Delivered | The event is tracked when a webhook campaign is delivered successfully. |
State Transitioned |
|
UTM Visited |
|
Availability of Feature
This feature is available only for the Enterprise plan. Contact your sales account manager to activate it.
Updated about 1 year ago