Understand how to integrate Google Ads with CleverTap to be able to run marketing campaigns

You must integrate Google Ads, and CleverTap accounts to segment users in CleverTap and automatically upload those users to the Google Ads account. The integration enables you to easily run remarketing campaigns where you show ads to specific segments of your users across Google Search Network, YouTube, and Gmail.

Connect Google Ads account

The process involves adding Google Ads Customer ID to the CleverTap dashboard. To do so:

  1. Log in to the CleverTap Dashboard.
  2. Navigate to Settings > Channels > Remarketing.
  3. Enter the Customer ID and then click Connect.
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The Customer ID is listed under the Account Information of the Settings section of the Google Ads dashboard. For more information about finding your Ads Customer ID, refer to Google Support.


Admin User

The user with Admin rights on Google Ads Platform can integrate Google Ads and CleverTap accounts.

  1. Click Allow when prompted by Google to give access to CleverTap.


Verify Credentials

If you have multiple CleverTap accounts, check that you are using the correct account. Similarly, if you have multiple Ads accounts, verify it is the correct account.