Personalize Message

Understand how to personalize Web Push messages to engage better with your customers


You can personalize the Web Push title and message body for every user based on specific user property or event property values. For more information on user profile properties and events (dynamic replacements), refer to User Profiles and Events.


To invoke the personalization menu, type the @ symbol in the title or the text fields while creating the Web Push message.

You can also add dynamic replacements in the Web Push title and body to send personalized web push notifications.


Inline Personalization

In addition to the title, and the message body, you can also personalize media URLs, deep links, and button URLs. An @ icon in a box indicates that it can be personalized.

Personalize Media

Personalize Media

For more information on using tags, refer to Liquid Tags.


Click the Personalization icon in the editor to open personalization options.

After you have uploaded a Catalog, you can display personalized recommendations to your customers. Imagine sending a web push notification with shoe recommendations to a user who recently added shoes to their cart but didn't purchase. For more information on recommendations, see Recommendations.