Segmentation
Understand what are CleverTap Segments and how it works.
Overview
A segment in CleverTap is a group of users with the same characteristics, such as actions performed, actions not performed, or user profile properties based on the defined criteria. For example, a segment can be users who launched the app for the first time in the past 30 days. A more complex segment could be users who live in New York, were acquired via a Facebook campaign in April, transacted three or more times in May and June, and have not transacted in the past two weeks.
From the Segments page, you can create segments, perform different operations on the segments, and view segment trends over time to understand how a segment behaves in response to your marketing initiatives. The entire CleverTap dashboard can be filtered by any segment you create, including any of our analytics features.
All Segments
Field | Description |
|---|---|
Segment details | Displays the details such as segment name, ID, and email ID of the user who created the segment. |
Type | Displays the type of segment. The following are the options available: |
Created on | Displays the date on which the segment was created. |
Updated on | Displays the date on which the segment was last updated. |
Updated by | Displays the email ID of the user who last updated the segment. |
Goals | Displays the number of goals that are running on the segment. |
IBS Goals | Displays the number of goals running with Intent-Based Segment. |
Resources
Refer to the following documents to understand CleverTap's enhanced Segmentation feature:
Updated 9 months ago