Overview

You can view the details of a segment to understand more about the underlying query. These details help you understand the following:

• Segment triggers and rules based on behavior and interests
• Frequency of users qualifying in a segment
• Reachability of qualified users with different engagement channels
• Qualified user profiles

View Segment Details

You can view Past Behavior and Live Segment details from the dashboard. To view segment details:

1. Navigate to Segments > Segments.
2. Search for the segment you are looking for, then click on it.

On clicking, it displays the following details:

• Segment Trend: Displays the number of users who qualified for the segment going forward, starting from the first full day after the segment creation.

• Insights: Displays the number of users reachable via different messaging channels and sample user profiles who qualify for the segment.

Export User Profiles

The Insights section allows you to export the users in the CSV format from any segment that you have created.

To export the users in CSV format:

1. Click the icon under the Insights section.
2. Select the fields that you may want to export and click Export.

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Mismatch in Segment Size and Number of Users Exported to CSV File

The number of users displayed under the Segment size and reachability section may vary from the number of users exported to the CSV file. This variation is due to the inclusion of blacklisted users under the Segment size and reachability section.

View Custom - List Based Segment Details

The Custom - List Based Segment details page displays all the available information for the segment, such as:

• Segment trend: If the users have increased or decreased over time.
• Campaigns and journeys: The number of campaigns and Journeys currently using the custom list segment.
• Segment size and reachability: The total number of users in the segment and their reachability across various engagement channels.
• Sample users: These are samples from your list. You can open any of them to check their details.

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Download in CSV

Click the download icon to download all the users in your segment.