CleverTap supports sending SMS through MSG91.

Sign up with MSG91 and then follow the below mentioned steps in the CleverTap Dashboard for a successful integration.

  • In the CleverTap Dashboard, navigate to Settings and click on Integrate SMS.
  • Select MSG91.
  • In the AuthKey text box, fill in your AuthKey from the MSG91 Dashboard.
  • In the Route text box, if your operator supports multiple routes then give one route name. Eg: route=1 for promotional, route=4 for transactional SMS.
  • In the Sender text box, fill in SenderId. See more here.



The messages sent out from CleverTap are encoded in the UTF-8 charset.