Recommended Delay for Inaction Campaigns


Recommended Delay is a feature that recommends the best time to send a message for an Inaction campaign.

This feature is built for Inaction campaigns, which are designed to engage users who do not do something. For example, with an Inaction campaign, you can message users who install your app (action), but do not purchase something within 2 hours (inaction). Using the Recommend Delay feature, you can let CleverTap automatically decide the best time to send a message to re-engage users who do not purchase something.

In this second scenario, the average time it takes a user to add an item to their cart (action 1) and then checkout (action 2) is five minutes. If the user has not completed the checkout process within five minutes of adding the item to their cart (inaction), then the likelihood that a user will checkout drops substantially. In this example, if you use the Recommended Delay feature which automatically recommends that you send a notification to the user if they have not completed the checkout process after five minutes.

How It Works

CleverTap creates this recommendation by calculating the average time users take to convert from one action to another action.

Beyond this average time, the likelihood that a user will complete the second action drops substantially. However, if you send a message to the user at that point, you can increase the conversion rate for the second action.

Feature Guide

Create an Inaction Campaign

Select When to Send the Campaign

Select the Action and Inaction

Click on Find Best Delay to Enable the Recommended Delay Feature



Event property personalization is available for inaction campaigns only if the inaction duration is within 24 hours.

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