Content Manager Templates
Learn how to use templates in CleverTap Content Manager for a consistent branding and messaging experience.
Overview
The Templates section helps you organize and standardize your messaging templates. You can save and reuse templates from the Templates section to have consistent messaging.
Custom RolesAll users with custom roles have read access to Templates by default. However, the administrator must grant write access for any Template operations. For more information, refer to Define Access for Custom Roles.
Supported Channels
The following channels are currently supported in the Templates section. We will soon start supporting more channels for template management in the Content Manager.
| Channel | Description | Documentation |
|---|---|---|
| Design reusable email structures using drag-and-drop, pre-built layouts, or the HTML editor. | Email Templates | |
| Push | Create reusable push notification templates with rich media, carousels, timers, and more. | Push Templates |
Template Operations
The Templates Editor offers the following multiple options for both Push and Email templates:
- Grid / List View: Switch between
list and card
view for templates. - Search Templates: Search for a template by name using the search bar.
- Sort Template: Sort templates by Name, Created On, or Edited On in ascending or descending order.

Template Operations
Individual Template Actions
Click the ⋮ (ellipsis) icon on any template card to access the following actions:
- Edit: Makes changes to the selected template.
- Clone: Creates a duplicate of the template that you can edit independently.
- Rename: Changes the display name of the template.
- Delete: Removes the template from the listing.
- Update Labels: Adds or updates labels on the template to help with organisation and filtering.

Template Options
Bulk Templates Actions
Click Selection Mode in the toolbar to access bulk action for templates:
- Select the templates you want to delete. Use Select all to select all templates on the page, or Clear selection to deselect.
- Click the
delete icon in the selection bar to delete all selected templates.

Bulk Templates Deletion
Template DeletionA template deleted from the template gallery does not affect the running campaign already using these templates.
Updated about 5 hours ago
