Overview

Brand Kit helps ensure consistency across all generated assets, including copy and creative, and serves as a brand governance framework that defines your brand colors, tone, and buttons. Once configured, these settings are automatically applied across AI tools (Image Creator and Scribe), ensuring a unified branding experience in every campaign.

The following are the benefits of using a Brand Kit for your assets:

• Ensures automatic application of brand-specific colors, typography, and styles, maintaining a consistent look and feel across all content and visuals.
• Reduces back-and-forth during reviews by enforcing brand rules upfront, ensuring faster approvals and on-brand creative output.
• Scales campaign creation across regions and teams without diluting brand identity.
• Smarter content reuse with Campaign Lookback (for content only), enabling the AI to learn from past campaign tone and messaging patterns.
• Reduced dependency on the Copy and Design teams, enabling faster campaign iterations.

Accessing Brand Kit

You can access and manage Brand Kits from the Content Manager section of your account. Only users with CMS Brand Kit access can view or edit Brand Kits. Brand Kit permissions are managed through CMS Role-Based Access Control (RBAC) as follows:

Brand Kit Access in Teams

Teams is a separate feature currently available in Private Beta. Team-based Brand Kit access is visible only to accounts where Teams is enabled. When Teams is not enabled, all users in the account can view every available Brand Kit. For more information on how Teams works, refer to Teams Setup.

Refer to the following table for more details:

Create Brand Kit

Admins and content team members with access to Brand Kit define elements such as brand colors, button styles, and content guidelines to ensure every AI-generated asset aligns with your brand identity.

To create a new Brand Kit, perform the following steps:

1. Go to Content Manager > Brand Kit and click Add Brand Kit.

2. Enter the brand details, such as Setup, Content Guidelines, and Image Guidelines, and click Create.

Enter the following Brand Kit details:

Psych Triggers

Psych triggers are psychological motivators that influence how users respond to campaign copy. When selected in a Brand Kit, they guide Scribe to produce content that aligns with the emotional and behavioral patterns most relevant to your brand and audience.

You configure Psych Triggers in Create Brand Kit, under Content Guidelines.

Select 1 to 8 triggers. At least one must be selected; CleverTap does not allow you to save with none selected.

How Psych Triggers Work

CleverTap looks at your account's historical campaign data to identify which of your selected triggers performed best, based on click rates. When a marketer enters a prompt in the Scribe, the system:

1. Identifies the intent behind the prompt (for example, cart abandonment or re-engagement).
2. Surfaces the best-performing historical reference copies that used the selected triggers.
3. Identifies the dominant trigger from the top-performing copy and uses its sub-triggers to generate new variants.

For a new account with no campaign history yet, generation proceeds using your Brand Kit and selected triggers alone; no substitute reference data is used in place of your own campaign history.

Opting out of triggers

Brands can deselect specific triggers to restrict the types of copy the AI generates. This is useful in regulated industries, for example, a financial services brand might deselect Risk Reversal or Price & Discount to stay compliant with advertising guidelines.

Deselected triggers are excluded from copy generation for all campaigns created from this account.

Manage Brand Kits

From the Brand Kit page, you can:

• View all existing Brand Kits in a list or grid view.
• Edit, rename, or delete kits.
• Duplicate an existing kit to create a variant.

Edit Brand Kit

To edit an existing Brand Kit, perform the following steps:

1. Click icon and select Edit.

2. Modify the required details and click Save.

Best Practices for Defining Brand Kit Guidelines

Use the Instructions field to clearly express what your brand stands for and how your content should feel. These guidelines enable the AI to select the appropriate tone, wording, and visual direction for all generated content.

Follow these best practices listed below when defining your Brand Kit guidelines:

• Define your brand’s tone and communication style. Describe how your brand should sound and feel (for example, trustworthy, conversational, premium, inspiring, and so on). This helps the AI maintain consistent tonality across all content and imagery.
• Add clear instructions for generating copy and images. The more details you provide, the more accurately the AI can generate brand-aligned content and images.
• Clarify visual intent for images, such as mood, color direction, and overall feel (for example, clean, modern, high-contrast).
• Note any boundaries or must-avoid areas, including regulatory or compliance requirements.

Example by Industry

Use these as a starting point, and adapt the language to match your brand's actual tone rather than using it as-is.

FAQs

Can I edit or clone a Brand Kit later?

Yes. If you have edit access to the Brand Kit, you can edit all fields or clone a kit to create a new variant with similar settings.

How many Brand Kits can I create?

You can create up to 10 Brand Kits per account.

Can I assign a Brand Kit to multiple teams?

Yes. You can assign it to a single team or make it Global, so all teams can use it. Teams feature is in Private Beta. For more information, refer to Teams.

What happens if I lock a Brand Kit?

Locking a Brand Kit prevents users from editing or overriding its settings during campaign creation or image generation flow. When unlocked, users can make temporary, campaign-level, or thread-level adjustments that apply only to that instance and do not save back to the stored Brand Kit. Whether locked or unlocked, Brand Kit settings always take precedence over prompt inputs or AI variations.

What happens if I try to create something outside the Brand Kit settings?

If a Brand Kit is active, the AI automatically enforces its rules to maintain consistency. If your prompt or request conflicts with Brand Kit specifications (such as using a different color, font, or tone), the AI will prioritize the Brand Kit settings and adjust the output accordingly.