Journey Performance

Concepts

You will need to know some key terms to understand the Journey stats.

  • Goal Met: If a goal is set in the Journey builder, these are all users who met the goal.
  • Journey Timeout: If a Journey timeout is set in the Journey builder (entry criteria), these are all the users who timed out.
  • Node Timeout: The qualifying window that is set for the node, after which the users will move on to the next node via the Node timeout connector.
  • Completed: If a goal is not set in the Journey builder, these are all the users who successfully reached the last node of the Journey.

Overview

Click Engage > Journeys from the left side menu. The Journey List page appears. Search for a journey and then click to open a Journey. The Journey Canvas has three tabs:

  1. Overview Tab - Shows your Journey components and connections.
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Overview

  1. Node Stats Tab - Shows stats for each node.
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Node stats

  1. Journey Stats Tab - Shows stats for the Journey.
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Journey Stats

Node Stats

The Node Stats tab shows you the stats for each node. You can account for all users who entered the Journey and their current state.

The ID mentioned at the node is the sequence number of the node.
Each step is indicated by an ID on the top right corner of the pertinent node.

Click the Node Stats tab. Select the date range from the calendar. The following section show how to check the statistics for each of the node types:

Entry Node

This is the first node in the Journey. There can be only one Entry node. An Entry node can only be a Segment node.

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Entry node

Stat

Description

Qualified

The total number of users who qualified for the journey. This stat is available only on the entry node.

Entered Journey

The users who have entered a Journey via node connectors, such as Yes or No.

Control Group

The number of users who were marked for the control group.

A control group is a set of users who do not receive any marketing campaigns. You can measure the effectiveness of your initiatives by comparing this group with the target group of users who received your campaigns.

Segment Nodes

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Segment node

Stat

Description

Entered Node

The total number of users who entered the node. It includes the sum of all the users from Moved forward, Waiting users, Goal Met, and Journey timeout.

Moved forward

The users who have moved forward via node connectors, such as Yes, No, or Node Timeout.

Waiting users

The users waiting at a node to qualify. The users may wait for either of two reasons:

  • Delay from a previous node
  • Waiting to perform an action

Goal Met

These users have performed the intended goal, such as viewing a movie or purchasing a product.

  • Before Node
    Indicates that the user is still on the path and there is a delay from a previous node.
  • At Node
    • Indicates that the user is on the node
    • If the 'Failed' connector is not connected, the users in this state are counted as At Node.

Journey timeout exits

These are the users who exited the Journey after the time duration set for the Journey, that is, Journey Timeout is complete.

Engage Nodes

Simply put, Engage nodes are campaigns. You can see the stats of each campaign from the Node Stats tab. Click the Engage node from the Nodes Stats tab to see the campaign statistics.

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Engage node

Stat

Description

Entered Node

The total number of users who entered the node. It includes the sum of all the users from Moved forward, Waiting users, Goal Met, and Journey timeout.

Moved Forward

Users who have moved forward via node connectors, such as Sent, Viewed, Clicked, Failed, and Unreachable.
Unreachable’ profiles are profiles that do not have any identity, email, phone, or token (web/ push).

Waiting users

These users may wait for either of two reasons:

  • Before Node
    • Delay from a previous node.
    • Unreachable profiles if an Unreachable path is not drawn.
  • At Node
    The outcome for these users is not defined. For example, if the 'Failed' connector is not connected, the users in this state will be counted in the At node.

Goal Met

These users have performed the intended goal, such as viewing a movie or purchasing a product.

  • Before Node
    Indicates that the user is still on the path and there is a delay from a previous node.
  • At Node
    • Indicates that the user is on the node
    • If the Failed connector is not connected, the users in this state are counted in the At node.

Journey timeout exits

These are the users who exited the Journey after the time duration set for the Journey, that is, Journey Timeout is complete.

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Campaign Stats

You can view the campaign-level stats for every node. Click the Engage node to open the campaign-level stats.

Force Exit Node

This node stat shows only the number of force exits.

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Force exit node

Frequently asked questions

Q. Why do my users not qualify?
A. Check if your user matches all the entry-level segments in the initial node.
If it is an action, check if the event is from API. If yes, then check if you are passing the event in real-time or in batches. Passing the event with backdated timestamp will not qualify users in a live-action.

Q. What are last nodes?
A. These are the nodes that do not have an output path. These nodes are present in Journeys without goals.

Q. What happens to my users if my Journey does not have a goal?
A. If you do not set a goal, the users from the last node exit the Journey. Their Journey is considered complete when they reach the last node.

Q. Where can I see the users who are waiting because of delay or sleep defined between two nodes?
A. You will see them on the following node under 'Waiting users'.

Q. What are Unreachable profiles?
A. Unreachable profiles are profiles that do not have any identity, email, phone, or token (web/ push).

Q. What happens to Unreachable profiles if they reach the last engagement node?
A. If Journey Goal is set up, Unreachable profiles move to Waiting users > Before Node stats.
If Journey Goal is not set up, Unreachable profiles exit the journey.

Q. Why is the number of users on nodes not matching or adding up?
A. The count of users depends on the selected date range. If the original date range of the Journey does not match the date range in your search, then the numbers will differ from the original.

Q. How do I verify the number of users entering a specific node?
A. The number of users moving forward from a node will always match the number of users who are entering the following nodes.

Q. Why do my stats at the last node do not match?
A. In the Journeys created before Dec 27, 2019, You might see a mismatch of user counts or a drop in users. This is because earlier we used to have a dummy wait step after the last node, where users will move and wait for the goal to be met. In the new Journeys (created post-Dec 27, 2019), the dummy step no longer exists and there is no mismatch.

Q. What is this intermediate stat on node stat?
A. If you draw the same connector, such as 'Yes', multiple times from a node and connect it to multiple Segment nodes, the users will move after the first action. The stats for these Waiting users are displayed as an intermediate node on the connector.

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Intermediate node - Build

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Intermediate node - Stats

Q. How will I see the stats for the Phantom node?
A. A Phantom node appears only when a Viewed or Clicked connector is drawn from an Engage node. The originating node will display the Sent count and the Phantom node will display the Clicked or Viewed count. For more information on Phantom nodes, see Users waiting at Engage nodes.

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Phantom node - Build

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Phantom node - Stats

Journey Stats

Click the Journey Stats tab. The Journey Stats page appears. Select the date range from the calendar to display the Journey stats.

The Journey Stats tab shows you the combined statistics for the entire Journey. Journey ID is mentioned on the top left of the Journey Stats page.

All data except the user in Journey count, which is displayed on the upper right corner of the Journey Stats tab, are based on the selected date range.

The main stats are displayed at the top section that relates to the main stages of the user Journey.

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Journey stats - main

The Goal conversion section displays the performance of the journey. You can see your influenced conversions here. It also shows a comparison with the control group's performance.

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Journey stats - goal conversion

The trend section provides powerful insights about the Journey, such as:

  • The users who entered the Journey
  • The users who exited the Journey
  • The users who met the specified goal
  • The users who were timed out of the Journey on a daily, weekly or monthly basis
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Journey stats - trends