View In-App Campaign Stats

You can use the Campaign Filters to find your campaigns. Once the campaign is live, you can view its stats by selecting an In-App campaign from the Campaigns page on the CleverTap dashboard. Click to view its deliveries, clicks, and conversions.

Click to open the selected campaign. The campaign stats page displays.
You can track the following stats:

• Viewed: The total number of devices that receive the notification.
• Clicks: Number of clicks on the notification. Calculated as (Clicks/Viewed) * 100.
• CTR: The clickthrough rate of the campaign. It is measured by (Click/Viewed) * 100.
• Converted users: Users who viewed the campaign and completed the conversion goal event.
• Control group: The number of users considered in the control group for the campaign.

Message Trend

Shows the daily, weekly, and monthly trends for campaign messages.

Conversion Performance Overview

Conversion Performance

Shows the Conversion performance, Revenue performance, Users conversion funnel, and Influenced conversion funnel.

Revenue Performance

Revenue generated from the campaign.

Users conversion funnel

Allows you to view conversion by OS.

Split of Clicks

You can track the distribution of clicks on each CTA that you include in your In-App campaign. For example, you want to send an In-App promotion for an upcoming movie on your video streaming app. You can create an In-App campaign, add CTAs for reviews, promotions, movie merchandise, and more, and then send it. We will record the clicks for each CTA in the In-App, and you can view them on the Campaign Stats page.