In-App Stats

Measure the performance of your In-App campaign.

View In-App Campaign Stats

You can use the Campaign Filters to find your campaigns. Once the campaign is live, you can view its stats by selecting an In-App campaign from the Campaigns page on the CleverTap dashboard. Click to view its deliveries, clicks, and conversions.


Filter by Channel

Click to open the selected campaign. The campaign stats page displays.
You can track the following stats:

  • Viewed: The total number of devices that receive the notification.
  • Clicks: Number of clicks on the notification. Calculated as (Clicks/Viewed) * 100.
  • CTR: The clickthrough rate of the campaign. It is measured by (Click/Viewed) * 100.
  • Converted users: Users who viewed the campaign and completed the conversion goal event.
  • Control group: The number of users considered in the control group for the campaign.

Message Trend

Shows the daily, weekly, and monthly trends for campaign messages.


Daily Message Trend

Conversion Performance Overview

Conversion Performance

Shows the Conversion performance, Revenue performance, Users conversion funnel, and Influenced conversion funnel.

Revenue Performance

Revenue generated from the campaign.

Users conversion funnel

Allows you to view conversion by OS.


Users Conversion Funnel

User Details

Click the View details of users who clicked linked on the Split of Clicks tab. The event analytics is displayed. Click the People tab to view user details.