In-App Stats
Measure the performance of your In-App campaign.
View In-App Campaign Stats
You can use the Campaign Filters to find your campaigns. Once the campaign is live, you can view its stats by selecting an In-App campaign from the Campaigns page on the CleverTap dashboard. Click to view its deliveries, clicks, and conversions.
Click to open the selected campaign. The campaign stats page displays.
You can track the following stats:
- Viewed: The total number of devices that receive the notification.
- Clicks: Number of clicks on the notification. Calculated as (Clicks/Viewed) * 100.
- CTR: The clickthrough rate of the campaign. It is measured by (Click/Viewed) * 100.
- Converted users: Users who viewed the campaign and completed the conversion goal event.
- Control group: The number of users considered in the control group for the campaign.
Message Trend
Shows the daily, weekly, and monthly trends for campaign messages.
Conversion Performance Overview
Conversion Performance
Shows the Conversion performance, Revenue performance, Users conversion funnel, and Influenced conversion funnel.
Revenue Performance
Revenue generated from the campaign.
Users conversion funnel
Allows you to view conversion by OS.
User Details
Click the View details of users who clicked linked on the Split of Clicks tab. The event analytics is displayed. Click the People tab to view user details.
Updated 6 months ago