Overview

Amplitude, an analytics and business intelligence platform, helps make informed decisions for targeting users. Integration CleverTap with Amplitude allows you to export your CleverTap event data to your Amplitude dashboard. You can use this event data for further analysis.

Integrate Amplitude with CleverTap

This process involves the following two steps:

Find Amplitude Project Details

Log in to your Amplitude account.
Navigate to the Settings page.
Navigate to Org Settings > Projects.
Click on a project to find the API Key under the General tab.

Configure CleverTap Dashboard

To configure the CleverTap dashboard:

Navigate to Settings > Partners from the CleverTap dashboard.

Hover on the Amplitude icon and click Integrate. The Integrate analytics partner - Amplitude popup opens on the right side of the screen.

Enter the following details and click Integrate:

Field	Description
Partner Nickname	Enter the Nickname for your integration.
API key	The unique code for Amplitude to verify your credentials. For more information about obtaining the key, refer to Find Amplitude Details.
Data Residency	The Data Residency is the physical/geographical storage location of data for each project. Select from the following available options: Europe (default) Standard
Device ID Mapping	This field is mapped to Amplitude's `device_id` field for identification when sending data from CleverTap to Amplitude.
User ID Mapping	This field is mapped to Amplitude's `user_id` field for identification when sending data from CleverTap to Amplitude.

2224 — Enter Amplitude Project Details to Integrate

After successful integration, the Integrated tag displays against Amplitude on the Partner List page.

Create New Export

This section lists steps to create a new export from the CleverTap dashboard. To do so:

Navigate to Settings > Partners > Exports from the CleverTap dashboard.
Click + Export and select Amplitude from the Partners dropdown.

The Export to Amplitude window displays on the right side of the screen.

Configure the following settings:
- Type: Select the events to export from the available options. For more information, refer to Export Details.
- Frequency: Select from one of the following options:
  - Once only: A single export for the selected export type. You can export data up to the last 60 days. You create an export for a specific day, date range, previous month, current month, and more.
  - Recurring: Set up a recurring export that exports all the new events/user profiles captured in the last window. You can export as frequently as every 4 hours and up to once every 24 hours.
Click Export. The Export to Amplitude window closes, and the following message displays at the top of Exports page:

CleverTap processes the export, and you can now see the newly created export for Amplitude.

2216 — New Amplitude Export Displays on Exports Page

The status for each export is displayed as Pending as soon as the export is created. The status changes to Running after the processing starts. In the case of Once only export, the status changes to Done when the export is complete.

Stop Export

You can also stop the export that you have created. To do so, click the Stop export icon for the export request you want to stop and then click Stop to confirm your action.

You now return to the Exports page, and the Amplitude data export stopped message displays at the top. The status of the export is displayed as Stopped.

Export Details

Select from one of the following options to export events from CleverTap to the Amplitude dashboard:

All events

Export data for all defined events, including System and Custom events.

Selected events

Select the specific events you want to export from CleverTap to the Amplitude dashboard.

Engagement Events

Select this option to export the following engagement events:

CleverTap Event Name	Event Description
Notification Sent	The event is tracked when the notification is successfully sent from CleverTap to the communication channel you select for your campaign.
Notification Viewed	This event is tracked when a user views an email, in-app notification, or a web notification sent from CleverTap.
Notification Clicked	This event is tracked only when a user clicks on a notification sent via CleverTap. It is recorded when a user clicks on a mobile push, in-app, email, web popup, or web push message sent via the CleverTap dashboard or through the campaign API.
Push Impressions	This event is tracked when a Push notification sent from CleverTap is delivered on a user’s device.
Notification Replied	This event is tracked when a user replies to a WhatsApp message.
Push Unregistered	The event is raised when the user unregisters to receive Push Notifications.
Control Group	The event is raised when a campaign is activated with a Control group.
Channel Unsubscribed	The event is raised when a user unsubscribes to receive further communication through a channel.
Reachable By	The debug event is raised when the user becomes reachable by a communication channel such as SMS, email, or mobile push, or when there are changes to the existing communication channel. Tracked for a profile when: Push token is added/changed. Email ID is added/changed. Phone number is added/changed.
Push Impressions	This event is tracked when a push notification sent from CleverTap is delivered on a user’s device. The funnels on the Push campaign statistics page reflect the count for this event.
Notification Delivered	This event is recorded when communication is delivered to the user's device
AB Experiment Rendered	This event is recorded when communication is delivered to the user who is part of an A/B experiment campaign
AB Experiment Stopped	This event is recorded when AB experiment is stopped.
AB Experiment Rolled Out	This event is recorded when AB experiment is started
Geocluster Entered	This event is recorded to mark when a device enters a geofence.
Geocluster Exited	This event is recorded to mark when a device exits a geofence.
Reply Sent	This event is recorded when an agent (CleverTap user) replies to a message from the end-user.
App Uninstalled	This event is recorded when a user uninstalls your application.
Webhook Delivered	This event is recorded when a Webhook campaign is delivered successfully
State Transitioned	This event is recorded for Lifecycle Optimizer when a user transitions from one stage to another.
UTM Visited	This event is tracked when a user clicks on a link from a marketing campaign that has a UTM parameter defined on it.