Amplitude Export

Analytics Partner

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Feature in Beta

Currently, this feature is released in public beta.

Overview

Amplitude, an analytics platform, drives growth by thoroughly understanding exactly what behaviors and traits are common among user segments to make informed decisions for powerful targeting. CleverTap integration with Amplitude allows you to export your CleverTap event data to your Amplitude dashboard. You can use this event data for further analysis.

Integrate Amplitude with CleverTap

This process involves the following two major steps:

  1. Find Amplitude Project Details.
  2. Configure CleverTap Dashboard.

Find Amplitude Project Details

  1. Log in to your Amplitude account.
  2. Navigate to the Settings page.
  3. Navigate to Org Settings > Projects.
  4. Click on a project to find the API Key under the General tab.
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Configure CleverTap Dashboard

This process involves adding Amplitude details to the CleverTap dashboard. To add the project details to the CleverTap dashboard:
a. Log in to your CleverTap account.
b. Navigate to Settings > Partners > Exports.

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c. Click the Amplitude icon under the Unconnected partners section. The Amplitude page is displayed.
d. Enter the following Amplitude details:

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Field

Description

Amplitude API Key

It is the unique code passed to Amplitude to verify your credentials. You can find the API key under Settings > Projects.

Data Residency

The Data Residency is the physical/geographical storage location of a project's data and is at a project level (per project). Select from the following available options:

  • Europe
  • Standard

Amplitude User ID Mapping

This identifier will be mapped to Amplitude's user_id field while sending data from CleverTap to Amplitude.

Amplitude Device ID Mapping

This identifier will be mapped to Amplitude's device_id field while sending data from CleverTap to Amplitude.

e. Click Save credentials. On clicking, the following popup is displayed:

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Amplitude is now displayed under Connected partners when you navigate to Settings > Partners > Exports.

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Create New Export

To create a new export:

  1. Navigate to Settings > Partners > Exports.
  2. Navigate to the Activity log tab and then click + Create Export.
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The Create an export popup displays.

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  1. Configure the following settings:
    • Choose an export partner: Select Amplitude from the Choose an export partner dropdown list.
    • Export details: Select the events to export from the available options. For more information, refer to Export Details.
    • Choose export frequency: Select from one of the following options
      • Once only: Single export for the export type selected. You can export data up to the last 60 days.
      • Recurring: Set up a recurring export that exports all the new events/user profiles captured in the last window. You can export as frequently as every 4 hours and up to once every 24 hours.
  2. Click Create export.
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The following message displays on successful creation of export:

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  1. Click Ok to return to the Exports page. CleverTap processes the export, and you can now see the newly created export for Amplitude.
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The status for each export is displayed as Pending as soon as the export is created. The status changes to Running after the processing starts. And, it changes to Done when the export is complete.

Stop Export

You can also stop the export that you have created. To do so:

  1. Click the ellipsesellipses icon for the export request you want to stop and then click stopstop.
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You are prompted to confirm your action.

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  1. Click Yes, stop export to stop the export request. On clicking, the following message is displayed:
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  1. Click Ok to return to the Exports page.

Export Details

Select from one of the following options to export events from CleverTap to the Amplitude dashboard:

All events

Export data for all defined events, including System and Custom events.

Selected events

Select the specific events that you want to export from CleverTap to the Amplitude dashboard.

Engagement Events

Export the following engagement events:

CleverTap Event Name

Event Description

Notification Sent

The event is tracked when the notification is successfully sent from CleverTap to the communication channel you select for your campaign.

Notification Viewed

This event is tracked when a user views an email, in-app notification, or a web notification sent from CleverTap.

Notification Clicked

This event is tracked only when a user clicks on a notification sent via CleverTap.Recorded when a user clicks on a mobile push, in-app, email, web-popup, or web push message sent via the CleverTap dashboard or through the campaign API.

Push Impressions

This event is tracked when a Push notification sent from CleverTap is delivered on a userโ€™s device.

Notification Replied

This event is recorded when a user replies to a WhatsApp message.

Push Unregistered

The event raised when the user unregisters to receive Push Notifications.

Control Group

The event raised when a campaign is activated with a Control group.

Channel Unsubscribed

The event raised when a user Unsubscribes to receive further communication through a channel

Reachable By

  • The debug event raised when the user becomes reachable by a communication channel such as SMS, email, mobile push, or when there are changes to the existing communication channel.
  • Tracked for a profile when:
    • Push token is added/changed.
    • Email ID is added/changed.
    • Phone number is added/changed.

Push Impressions

This event is tracked when a push notification sent from CleverTap is delivered on a userโ€™s device. The funnels on the Push campaign statistics page reflect the count for this event.

Notification Delivered

This event is recorded when communication is delivered to the user's device

AB Experiment Rendered

This event is recorded when communication is delivered to the user who is part of an A/B experiment campaign

AB Experiment Stopped

This event is recorded when AB experiment is stopped.

AB Experiment Rolled Out

This event is recorded when AB experiment is started

Geocluster Entered

This event is recorded to mark when a device enters a geofence.

Geocluster Exited

This event is recorded to mark when a device exits a geofence.

Reply Sent

This event is recorded when an agent (CleverTap user) replies to a message from the end-user.

App Uninstalled

This event is recorded when a user uninstalls your application.

Webhook Delivered

This event is recorded when a Webhook campaign is delivered successfully

State Transitioned

This event is recorded for lifecycle optimizer when a user transitions from one stage to another.

UTM Visited

This event is tracked when a user clicks on a link from a marketing campaign that has a UTM parameter defined on it.

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Availability of Feature

This feature is available for CleverTap for Enterprise plan.


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