Use Partner Vouchers in Campaigns

Learn how to engage users using the CT Partner Voucher Rewarded event and drive conversions.

Engage with Voucher Assigned Users

CleverTap allows you to target users who have received a voucher by creating a campaign based on the CT Partner Voucher Rewarded event. This event helps personalize communication and drive users toward completing a desired action, such as making a purchase or redeeming an offer.

For example, suppose you are a food delivery app that wants to increase redemption rates on the app. Let's say you want to remind users who received a discount voucher but have not redeemed it yet. You can set up a campaign as follows:

  1. Go to Campaigns from the CleverTap dashboard.
  2. Click + Campaign and select a messaging channel from the Messaging Channels dropdown.
  3. Click Add an event from the Who section.
  4. Select the CT Partner Voucher Rewarded event and the required Event Property.
Target Users with a Campaign/Journey

Target Users with a Campaign/Journey

For more information about creating a campaign, refer to the Create Message document of the respective messaging channel.

CT Partner Voucher Rewarded

After a voucher is assigned to a user, CleverTap triggers the CT Partner Voucher Rewarded event. This event enables you to engage users by creating targeted campaigns based on voucher-related actions.

The event includes the following System and Custom event properties, which help you track and personalize user engagement strategies:

System Event Property

PropertyDescriptionExample Value
CT SourceIdentifies the source system or module that triggered the event.Promo Module

Custom Event Properties

PropertyDescription
campaignIdThe unique identifier of the campaign through which the voucher was distributed. For example, CMP123456.
eventTimestampThe exact time when the voucher was assigned to the user. For example, 1708351200.
listDescriptionA brief description of the voucher list, typically outlining its purpose or restrictions. For example, Winter Sale 2024 - โ‚น500 off on orders above โ‚น2000
listExpiryThe expiration date of the voucher list, after which no more vouchers from this list can be assigned. For example, 2024-03-31T23:59:59Z
listTagA short, unique identifier for the voucher list, used to categorize vouchers within CleverTap. For example, winter_sale_500.
partnerThe name of the voucher provider. For example, Puma
sourceThe origin of the voucher assignment. For example, Campaign or API.
voucherCodeThe unique code assigned to the user for redemption. For example, PM500FF
voucherListIdThe unique identifier of the voucher list to which the assigned voucher belongs. For example, 1837

These properties can be leveraged in Liquid Tags to personalize messages, enabling dynamic content in your engagement campaigns.