Email Campaign Stats

Measure the performance of your Email campaign.

View Email Campaign Stats

You can view the stats of your message from the All Campaigns page. Click Campaigns from the dashboard to view all campaigns. Select your campaign and open it. The Stats tab displays the campaign stats to view the sent, opens, clicks, unsubscribed, and conversions.

Click to open the selected campaign. The campaign stats page displays. The Overview tab shows the campaign overview.


Campaign Overview - Who


Campaign Overview - What, When

Click the Stats tab to view the campaign stats.


Campaign Stats

The stats card shows the total count and the percentage. You can track the following stats:

  • Sent: The total number of emails.
  • Viewed: It shows the open percentage for your message, which is calculated as (Viewed/Sent * 100). It also shows the total number of emails opened.
  • Clicks: It shows the percentage of clicks from the total sent messages. Calculated as (Clicks/Sent) * 100. It also shows the number of clicks on the emails.
  • CTR: The clickthrough rate of the campaign. It is measured by (Click/Viewed) * 100.
  • Converted users: The percentage of total users that performed the conversion event. For example, purchased an item. It also shows the number of users that converted after receiving the campaign.
  • Errors: Number of errors for the campaign. These errors can be technical errors such as email provider errors or non-technical errors such as messages frequency exceeded.
  • Control group: The number of users considered that are part of a control group for the campaign.
  • Unsubscribes: Displays the number of unsubscribes.

Message Trend

Click Message Trend to view the message trends by Sent, Viewed, or Clicked. You can view the trend on a daily, weekly, or monthly basis.


Message Trend

Conversion Performance Overview

Click Conversion Performance to view conversion, revenue performance, and users' conversion funnel.


Conversion Performance

Conversion Performance

The conversion performance section shows the conversion boost achieved from your campaign. You can compare your campaign conversions with the control group conversions to see the impact of your campaign.


Conversion Performance Stats

Revenue Performance

The Revenue Performance section shows the revenue boost achieved from your campaign.

Users conversion funnel

Shows the conversion funnel, that is Sent > Viewed > Clicked > Converted. You can understand the drop-offs at each step of the campaign.


Users' Conversion Funnel

Hide Viewed

The Viewed numbers in a report can sometimes be unusually high because of virus scanners, email forwards, email groups, and so on. For more information, see Unusually High Email Opens and Clicks. In this case, you can hide the viewed step by selecting the Hide Viewed button.


Hide Viewed Funnel

Split of Clicks

You can track the distribution of clicks on each link that you include in your email campaign. For example, you want to send an email promotion for an upcoming movie on your video streaming app. You can create an email campaign and add links for reviews, promotions, movie merchandise, and so on, and then send the campaign. We will record the clicks for each link in the email, and you can see them on the Campaign Stats page.


Split Clicks

User Details

Click the View details of users who clicked linked on the Split of Clicks tab. The event analytics is displayed. Click the People tab to view user details.


Event Analysis for Notification Clicked


You can view campaign errors from the Stats > Errors tab.


Email Campaign Errors


A bounced email is an email message that gets rejected by a mail server. There are two types of bounces:

Soft Bounce

A soft bounce indicates that mail bounced due to one of the following reasons even though the email address was valid, and the email message reached the recipient's mail server:

  • The mailbox was full (the user has consumed all the quota)
  • The server was down
  • The message was too large for the recipient's inbox
    CleverTap campaign reports include soft bounces and do not mark the users as unsubscribed.

Hard Bounce

A hard bounce indicated that the email was returned to the sender and was completely undeliverable. However, common reasons it got rejected include:

  • The email address is invalid
  • The email address does not exist
  • The recipient's email server has blocked the emails

CleverTap campaign reports include hard bounces and mark the users as unsubscribed.


Retries for Soft Bounce

The number of retries for a soft bounce depends on the Email Service Provider.