To track clicks on email links, CleverTap redirects links in your email body first to a CleverTap server and then back to your landing page.
If you are using a mobile app deeplink in your email body, you might want to avoid this redirection. You can do this by setting the following tag in your email body:
<a data-track="off" href="donotoverrride"> Your link </a>
Setting this tag will ensure that CleverTap does not redirect the links that you have specified in your email body.
If you set this tag, CleverTap will not be able to track clicks on your email message.