FirstConnectt

Overview

FirstConnectt is a CPaaS provider that enables businesses to engage customers across multiple channels. Its integration with CleverTap lets businesses send WhatsApp campaigns directly from the CleverTap dashboard using FirstConnectt's WhatsApp Business API infrastructure, with DLR tracking for delivery status and campaign performance visibility.

Here are a few use cases where businesses can integrate FirstConnectt with CleverTap: (@Dronal: in the SMS doc, we had a title for all the bullets - let's have it here also.)

• Approved Templates: Send WhatsApp campaigns using Meta-approved templates.
• Triggers: Trigger transactional and promotional messages based on CleverTap segments and user behavior.
• Delivery Tracking: Track delivery status and inbound user messages using CleverTap callbacks.

Prerequisites for Integration

Before configuring FirstConnectt as your WhatsApp provider in CleverTap, ensure the following are in place:

• The WhatsApp Campaigns feature is enabled on your CleverTap account.
• You have an active FirstConnectt account with access to the WhatsApp Business API (WABA).
• A WhatsApp Business number is provisioned and active in FirstConnectt.
• Meta-approved WhatsApp message templates are available in your FirstConnectt dashboard.

Configure CleverTap Dashboard

To configure the CleverTap dashboard, connect FirstConnectt as your WhatsApp provider using the Generic WhatsApp provider option.

1. Go to Settings > Channels > WhatsApp in the CleverTap dashboard.
2. Select the WhatsApp Connect tab.

3. Click + Provider Configuration.

3. Under Provider, select Generic (Other) from the dropdown.
4. Enter the following details:

6. Under Headers, add the following key-value pairs using the credentials shared by FirstConnectt during onboarding:

Replace <API_KEY> with the API key provided by FirstConnectt.

7. Select the following optional settings as required:

   • Set auto-reply for users not tracked on CleverTap: Automatically replies to users who send a WhatsApp message but are not tracked in the CleverTap dashboard.
   • Mark this as a default: Makes FirstConnectt the default provider for all WhatsApp messages.

8. (Optional) Set Maximum Concurrent API Requests to a value between 30 and 1,000, based on your requirements and FirstConnectt's throughput limits.

9. Click Send Test to verify the configuration, then click Save.

Set Up CleverTap Callbacks in FirstConnectt

Setting up callbacks lets FirstConnectt send delivery reports and inbound WhatsApp messages back to CleverTap for accurate reporting and two-way messaging.

1. In CleverTap, go to Settings > Channels > WhatsApp > WhatsApp Connect.
2. Open your FirstConnectt provider by clicking its nickname.
3. From the Provider Configuration form, copy the following auto-generated URLs:
   • Inbound Message Callback URL
   • Delivery Report Callback URL

4. Log in to your FirstConnectt dashboard and go to Config > WABA Onboarding > Webhook URL.
5. Paste the callback URLs, select CleverTap as the integration type, and complete the configuration.
6. Click Save to apply the changes.

Add WhatsApp Message Templates

WhatsApp message templates are reusable, Meta-approved messages you can send at scale for alerts, reminders, and promotional campaigns. For detailed instructions on creating and testing WhatsApp message templates, refer to WhatsApp Message Templates.

Create Campaign

For detailed instructions on creating a WhatsApp campaign with FirstConnectt as your provider, refer to Create WhatsApp Campaign.

Create Journey

For detailed instructions on creating a WhatsApp journey using FirstConnectt as your provider, refer to WhatsApp Flows.