Email Preheader

Understand how to provide a summary text for your Email in the user's inbox.

Preheaders

Email preheader is the summary text that follows a subject line when the email is viewed in an inbox. If there is no Preheader text, the email inbox simply displays the beginning of your email text. It's a great opportunity to influence open rates positively.

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After you have created the message from the what section, click Continue. To display Preheader in your message, enter the Preheader text in the Preheader box.

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It is recommended to limit the Preheader text to 100 characters. The final message will show the Preheader text along with the subject and the sender.