Overview

BIK is a conversational commerce and WhatsApp engagement platform that enables businesses to interact with customers using the WhatsApp Business API. Integrating BIK with CleverTap allows you to send WhatsApp campaigns directly from the CleverTap dashboard while leveraging BIK’s WhatsApp infrastructure.

With this integration, businesses can:

• Send WhatsApp campaigns using Meta-approved templates.
• Trigger transactional and promotional messages based on CleverTap segments and user behavior.
• Track delivery status and inbound user messages using CleverTap callbacks.

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Support for Integration

BIK manages and continuously improves this integration. The CleverTap and BIK integration has undergone stringent testing to ensure seamless functionality. For any questions or issues, contact [email protected] for support and resolution.

Prerequisites for Integration

Check that you have the following:

• The WhatsApp Campaigns feature is enabled on your CleverTap account.
• You have an active BIK account with WhatsApp Business API (WABA) access.
• A WhatsApp Business number has been provisioned and is active in BIK.
• Meta-approved WhatsApp message templates in the BIK dashboard.

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BIK Onboarding and WhatsApp Setup

This is applicable only if you are new to BIK or have not yet completed WhatsApp onboarding, refer to the following guides:

• BIK Platform Onboarding Guide
• WhatsApp Business Onboarding with BIK

These steps are required only to provision your WhatsApp Business number in BIK. Once completed, you can proceed with the CleverTap integration.

Integrate BIK with CleverTap

This integration involves the following three key steps:

1. Configure CleverTap Dashboard
2. (Optional) Set Up CleverTap Callbacks in BIK

Configure CleverTap Dashboard

To configure BIK as your WhatsApp provider in CleverTap:

1. Go to Settings > Channels > WhatsApp > WhatsApp Connect on the CleverTap dashboard.
2. Click + Add Provider and select Generic (Other) from the Provider list.

3. Enter the following details:

4. Under Headers, add the authorization headers shared by BIK during onboarding, as follows:

   Key	Value
   Authorization	Basic [BIK API Key]
   Content-Type	application/json

5. (Optional) Select Mark this as default to make this service provider the default provider to send a WhatsApp message via BIK.

6. (Optional) Select Set auto-reply for users not tracked on CleverTap to automatically reply to users who message on WhatsApp but are not tracked on the CleverTap dashboard.

7. (Optional) Set the Maximum Concurrent API requests between 30 and 1000. Consider your requirements and the provider's limitations when defining this value.

8. Send a Test WhatsApp notification (refer to the following image).

Set Up CleverTap Callbacks in BIK

Callbacks allow BIK to send delivery reports and inbound WhatsApp messages back to CleverTap. To set up callbacks in the BIK dashboard, perform the following steps:

1. In CleverTap, go to Settings > Channels > WhatsApp > WhatsApp Connect > Provider Nickname.

2. Copy the following URLs:

   • Delivery Report Callback URL
   • Inbound Message Callback URL

   

3. Log in to your BIK Dashboard and go to the CleverTap integration configuration section.

4. Paste both callback URLs and save the configuration.

Once configured, message delivery updates and inbound WhatsApp messages sync correctly between CleverTap and BIK. You can now broadcast WhatsApp messages directly from the CleverTap dashboard using BIK.

Add WhatsApp Message Templates

WhatsApp message templates are reusable, pre-approved messages you can send to users at scale, such as alerts, reminders, or promotional campaigns. For detailed instructions on creating and testing WhatsApp message templates, refer to WhatsApp Message Templates.

Create Campaign

For detailed instructions on creating a WhatsApp campaign using BIK as the provider, refer to Create WhatsApp Campaign.

Create Journey

For detailed instructions on creating a WhatsApp journey using BIK as the provider, refer to Create WhatsApp Journey.