Image Specifications

Overview

These are CleverTap recommendations to help you render your messages correctly. While we specify image sizes on the application window, these are recommendations for each channel to help your image find a sweet spot.

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Content Tip

The content must always be center-heavy. If not, some devices may crop the images from the edges. The file size is available on the user interface.

Push Notifications

The supported file types are PNG, JPG, and GIF (only iOS).

Android Push Notifications

For Android, use the following guidelines:

  • Aspect ratio: 2:1
  • Maximum size: 40 KB
  • Supported types: PNG, JPG, and JPEG

iOS Push Notifications

For iOS push notifications, use the following guidelines:

Orientation

Aspect Ratio

Landscape

16:9

Portrait

1:1

Media File Sizes

The following media file sizes are supported by iOS:

In-App

For in-app, use the following guidelines:

File Type

Maximum Size

Image

500 KB

Audio (only for Interstitial)

5 MB

Video (only for Interstitial)

50 MB

The supported file formats are JPG, JPEG, PNG, GIF, MP3, and MP4. PNGs convert to JPEG using selected background colors.

Covers

For covers, the aspect ratio is 2:1.

Android

For Android covers, use the following guidelines:

Device Screen

Crop Factor

Android XXXHDPI

307px from top and bottom

Android HDPI and XXHDPI

470px from top and bottom

Android - XHDPI

563px from top and bottom

The following shows the Android devices' crop factor.

iPhone

For iPhone covers, use the following guidelines:

Device Screen

Crop Factor

iPhone X and above

None

iPhone 5 to 8

316px from top and bottom

iPhone 4s

632px from top and bottom

The following shows the iPhone devices' crop factor.

iPad Cover

For iPad covers, use the following guidelines:

  • Aspect ratio: 1:1.3
  • Crop factor: None

Interstitial

The supported file types are video, audio, and GIF.

Image

The image aspect ratio is 1:1.7812.

iPad Interstitial

The aspect ratio is 1:1.26.

Image with Content

For an image with content, use the following guidelines:

  • Aspect ratio: 16:9
  • Supported file formats: JPG, JPEG, PNG, GIF, MP3, MP4

PNGs convert to JPEG using selected background colors.

File Type

Maximum Size

Image

500 KB

Audio

5 MB

Video

50 MB

Half Interstitial

This section covers specifications for half interstitials options.

Image

For an image, use the following guidelines:

Image and Position

Aspect Ratio

Image

1:1.3513

Header

1:1

Footer

1:1

iPad

For iPad, the aspect ratio is 1:1.35.

Custom HTML

This depends on your custom template.

App Inbox

For app inbox, the supported file formats are JPG, JPEG, PNG, GIF, MP3, and MP4.

More aspect ratios include:

Orientation

Aspect Ratio

Portrait

1:1

Landscape

16:9

File Type

Maximum Size

Image

500 KB

Audio

5 MB

Video

50 MB

Web Push

For web push, the aspect ratio is 2:1.

Supported Browsers

We support the following browsers:

  • Chrome
  • Firefox
  • Safari

Web Pop-up/Exit Intent

For web pop-up and exit intent, use the following guidelines:

  • Aspect ratio: 1.12:1
  • Maximum height: 400px

The aspect ratio remains constant. While the image width is 80% of the overall container, the width adjusts automatically.


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