Understand how to create a campaign for Google Ads
Create a New Campaign
Create a campaign to deliver your Google Ads message.
To create a new campaign:
- From the CleverTap dashboard, select Campaigns.
- Click + Campaign.
- From the Messaging Channels list, select Google Ads.
The Campaigns page displays.
Define all the sections and publish the campaign.
Start Campaign Setup
The Start here section displays the setup information.
This section has the following parts:
- Start here: Displays the information for platforms such as FCM, Xiaomi, or iOS. Check that the required platforms are integrated and ready for campaigns. When the account set up is not done, the following warning message is displayed and you need to set up the account to be able to run campaigns:
When the account setup is done, the following message is displayed and you can now create a campaign:
Set a goal: You can track your campaign conversion by setting up a goal. Setting a goal allows you to measure your campaign effectively against what you want to achieve with the campaign. You can define your conversion goal further by filtering an event by event properties. This selection is optional.
The campaign goal can be as generic or as specific as you want. It can answer questions from How many users were influenced for purchasing an X amount? to *How many first-time visitors purchased red shoes worth a minimum of X amount and blue jackets worth a minimum of Y amount? ".
Define the Audience
You must indicate the target audience for your Ads campaign. You can specify your target audience from the Target segment section. Here, you can create a new segment or use a previously saved user segment from the segment list.
For Past Behavior segments, you also calculate the Estimated reach.
If you want to create an ad-hoc segment, you can select a type of segment on which to base your Ads campaign. You can create the target based on past user behavior and user properties.
On this basis, you would then set up the Who by choosing to send this campaign to all users who qualify or just a portion of the users who qualify under Estimated reach.
Deliver Ads Notifications based on Past Behavior (PBS)
You can also target users their past user behavior. For past behavior campaigns, you also have an option to calculate Estimated reach. The estimated reach shows the number of users that qualify for the campaign criteria and the number of reachable users.
Filter by User Properties
Using the With user properties filter in the Who section, you can segment your campaign to only reach users who meet specific criteria.
For example, you can send an Ads notification to English-speaking female users who live in the United States.
The following table explains the various property types:
|User Properties||Custom user profile properties that you define and send to CleverTap.||Customer Type = Platinum|
|Demographics||Demographics filters include Age and Gender.||Age = 25 to 40 years|
Gender = Female
|Geography||User's coarse location. Filters include Country, Region, and City. CleverTap's SDK can automatically detect this from the user's IP address.||Country = United States|
State = California
City = San Francisco
|Geography Radius||User's exact location. You can select a city, and then define the target radius. You can also select multiple cities. You can send this information using CleverTap's SDK. For more information, refer to the iOS and Android developer guides.||Locations = San Francisco, USA; Paris, France|
|Reachability||Reachability filters include Has email address, Has phone number, Unsubscribed email, and Unsubscribed SMS.||Unsubscribed email = No|
|App Fields||App fields filters include App Version, Device Make, Device Model, OS Version, and CleverTap SDK Version. This information is sent by CleverTap's SDK for each device that has your app, which means a single user can have multiple devices associated with their user profile.||OS Version = 10|
To know more about what segments can be used, see Segments.
Define the Message Content
Now, you can set up the What, which is the Ads campaign content. Click Go To Editor to create your message.
You can either append an existing audience list or create an audience list. Select the user details such as Email or Phone that you want to upload to this list.
Add qualified users using CleverTap
Check that you have available CRM lists before adding users.
Create a new audience on Google using CleverTap
Define the Campaign Schedule
You can set up the When to schedule the campaign start and end using the options below:
The delivery preferences for Past behavior campaigns can be set as follows:
- Send Now: Select this option to send the campaign right away.
- Schedule for later: Select this option to send the campaign on a specific date and time.
- Set as Recurring: Select this option to send the campaign at specific intervals.
Global campaign limits are limits you can apply to determine how many Ads notifications each app user receives per day. If you want to override these settings for an important campaign, you can select the Don’t apply global campaign limits to this campaign checkbox.
You can also click the Advanced checkbox to specify Do Not Disturb (DND) hours during which notifications from this push campaign are prevented from going out, either by discarding them or delaying delivery after DND hours, such as 9 PM to 9 AM.
Since past behavior campaigns can have scheduled times, you have the option to stop a campaign delivery after a certain cut-off time, or even deliver at the specified time in the user’s timezone. For more information, refer to Delivery in User’s Timezone.
If you specify a recurring day for a campaign such as the 7th of each month, then the campaign will start for the specified day and ignore the creation date. This is a precaution to avoid sending a campaign unintentionally on a prior date.
After testing and previewing the appearance of your campaign, finalize your campaign by clicking Publish Campaign.
Updated 8 days ago