Attribution Partners

CleverTap can track app installations, measure attribution with third-party sources, and view reports in the CleverTap Dashboard.

CleverTap supports integrations with the following third-party attribution providers:

Types of Data

CleverTap receives event data from the specified attribution partner and then processes and saves it. The following three types of event data are received from our attribution partners:

  • Inorganic Install Events - These install events are attributed to some media source, for example, paid advertisements running on some third-party applications. It implies that the application is installed as a result of engaging with any advertisement.
  • Organic Install Events - These install events are attributed to the website or app store or referrals. It implies that the application is installed either from the website, app store, or via referrals and not by engaging with any kind of advertisements.
  • Custom Events - These events can be any events (other than install events) that are provided by the attribution partner and tracked in the app.

The following table lists the default toggle state for each event:

Attribution Partner
Inorganic Intall Events
Organic Install Events
Custom Events

CleverTap

NA

ON

NA

Adjust

Always On

OFF

OFF

AppsFlyer

Always On

OFF

OFF

Branch

Always On

NA

OFF

Enabling Attribution Data

You can enable or disable the tracking of event data from the Attribution Partners page of the CleverTap dashboard.

Note

To update the settings of this page, the user must have admin access or the required access rights.

To enable event data:

  1. Go to Settings > Partners > Attribution Partners.
  2. Click the Edit icon to view the toggle options.
Clicking Edit icon

Clicking Edit icon

The status for events can be as follows:

Status
Definition

On

Accept event data when shared by the partner.

Off

Decline event data shared by the partner.

NA

Event data not shared by the partner.

Always On

Always accept event data shared by the partner.

  1. Turn on the toggle to track event data for the required partner. You are prompted to save the changes.
Saving Changes

Saving Changes

  1. Click Save. On clicking, the respective attribution partner information is updated.

Warning

If you enable more than one organic attribution partner, a warning for duplication of events is displayed at the top of the page as shown in the figure below. It is recommended to track the organic install event from only one attribution partner.

Warning for duplication of events

Warning for duplication of events

Updated 12 days ago


Attribution Partners


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