CleverTap for Startups is a self-serve program where we provide the Core Plan for early-stage startups to understand, segment, and engage their users for increased retention, customer lifetime value, and campaign return on investment(ROI).

As part of the CleverTap for Startups program, we also have a community called CleverTap Leap. We partner with a global network of accelerators, incubators, venture capital firms, and businesses to provide exclusive benefits and discounts on the CleverTap Core Plan to their portfolio or network of startups. Our partner program benefits both current and alumni-affiliated startups. You can find more details and check your eligibility for the LEAP Program here.

It is powered by TesseractDBTM, the world's first purpose-built database. This helps you pursue user engagement and retention, delivering incredible performance, lightning-fast data processing, and unlimited, secure storage capacity.

CleverTap can be integrated into a product in any domain where understanding users helps make good decisions to retain them. A few of them are:

• Ecommerce
• FinTech
• Media & Entertainment
• Travel & Transportation
• Food Tech

Plans and Programs

Refer to the following CleverTap for Startups plans and programs:

• Core Plan
• Leap

Core Plan

The Core Plan helps early to mid-stage startups looking for an all-in-one engagement platform to grow their business. Pricing starts at a base rate of $99/month with an MAU tier of up to 5,000 users. The plan can support up to 100,000 MAU (monthly active users), and the user history is retained for one year. As your business scales, you can access more free or paid features add-ons.

The billing is based on the Monthly Billable Users, derived from Monthly Active Users and the processed Data Points, whichever is higher. For more information, refer to the Billing.

Register here for our interactive webinars if you're a startup trying to understand how the product works. You can also sign up with the Core Plan and access a demo e-commerce account populated with sample data to understand and explore the platform’s features and functionalities.

Leap

As part of the CleverTap for Startups Program, we have a community called CleverTap Leap. We partner with a global network of accelerators, incubators, venture capital firms, and businesses to provide exclusive benefits and discounts on the CleverTap Core Plan to their portfolio or network of startups. Our partner program benefits both current and alumni-affiliated startups. You can find more details and check your eligibility for the LEAP Program here.

Refer to the Startup growth partners that are supported as of now:

What’s Included?

• A discount on the CleverTap for Startups Plan, including add-ons.
• Complete access to a library of marketing resources, product documentation, and ongoing user engagement events and webinars
• Opportunity to collaborate with us on joint marketing initiatives such as case studies, and webinars
  Bragging rights and startup love

Who’s Eligible?

• To be eligible for the CleverTap Leap program, all businesses must meet the following criteria:
  • Applicable only on CleverTap for Startups
  • Have not previously received CleverTap discounts/credits
  • Should be a current participant or alumni with one of our startup growth partners.
  • Applicable only to customers who are new to CleverTap.

How to apply?

• Sign up for the CleverTap for Startups plan.
• If you’ve already subscribed, fill out the application form.
• Sit tight!
• We’ll get back to you shortly.