CleverTap for Startups


The CleverTap for Startups helps early to mid-stage startups looking for an all-in-one engagement platform to grow their business. The plan can support up to 100,000 Monthly Active Users (MAUs), and the user history is retained for one year. Pricing starts at a base rate of $99/month with an MAU tier of up to 5,000 users. As your business scales, you can also access more features as free or paid add-ons.


Taxes Excluded

The pricing excludes taxes, paid add-ons, or overages.

Under CleverTap for Startups Program, you can be part of the CleverTap Basic or CleverTap Essentials plan.



CleverTap Basic plan will expire soon. For the existing customers, CleverTap will migrate them to the CleverTap Essentials plan.

CleverTap also offers a complete engagement and retention suite for your startup called CleverTap Leap. As a part of this program, CleverTap partners with a global network of accelerators, incubators, venture capital firms, and businesses to provide exclusive benefits and discounts on the CleverTap Basic or Essentials plan to their portfolio or network of startups. Our partner program benefits both current and alumni-affiliated startups.

For more information on the CleverTap Pricing and Plans, refer to the Pricing page.