Overview

Scribe is the first and only AI-powered writing assistant that can also analyze and adjust the emotional tone of your content. Scribe communicates with the OpenAI APIs to generate messages for you. You can use a few text prompts to automatically generate attractive and emotionally relevant messages. It removes writer's block, allowing you to create message copies effortlessly and add emotional appeal to them. Scribe also uses emojis and hashtags wherever appropriate to generate appealing messages that help you drive engagement.

Scribe Overview Video Tutorial

Discover the video tutorial for the Scribe overview and how to use Scribe to create compelling copies.

Create a Push Notification Message using Scribe

This section describes the steps to create a Push Notification message using Scribe. This feature can generate relevant copies for the message title and body.

To create a push notification message using Scribe:

1. Create a Push Notification Message using Campaigns or Journeys.

2. On a Push Notification campaign, click the icon next to the Title or Message field on the message editor.

The Scribe window displays.

3. Enter your text in the Message/Prompt field and click any of the following buttons to
   • Generate Copy: Generate multiple campaign copies with varying emotions based on the prompt you enter.
   • Optimize for Emotions: Paraphrase and calibrate the emotional tone of the message.

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Note

The maximum character limit for the Message/Prompt field is 250.

4. Click View sample prompts if necessary. This will provide you with sample syntaxes for writing effective prompts.
5. To copy the generated content, hover over the message, click the icon, click Done to exit the Scribe window, and paste the message.

Generate Copy

Based on the prompt you enter, Scribe generates up to three message options. It also analyzes the emotional tone of your content. For example, you can enter Give me a message with 30% off on Smart TV for Black Friday Sale. The message is evaluated for emotions such as Anticipation, Fear Of Missing Out (FOMO), Joy, Surprise, and Trust. It enables you to understand how the audience may perceive the message. The emotional appeal of these messages can help you achieve a higher engagement. Based on the emotion analysis, you can select a message. You can also optimize the emotional tone of your generated message copy. For more information about optimizing emotions, refer to Optimize for Emotions.

Optimize for Emotions

After you generate different variations of the current message, copy the one that best aligns with your use case and brand tone. Paste the copied message into the Message/Prompt field, then click Optimize for Emotions to fine-tune the emotional tone of the selected message. Scribe displays up to ten options on the screen. Use the Increase drop-down to increase a specific emotion for your target audience. For example, enter the message Black Friday Sale Alert! Get a Smart TV with 30% off now! Don't miss out on this amazing deal! and click Optimize For Emotions. If you want the message to evoke more Joy, it displays the messages with the highest Joy emotion in descending order. You can click Optimize for Emotions again to generate more options.

Create an Email Campaign using Scribe

This section describes the steps to create the following for an Email campaign using Scribe:

• Subject Line
• Preheader
• Headline for Product Carousel Annotations

To create an Email campaign using Scribe:

1. Create an Email using Campaigns or Journeys.
2. Navigate to Sender Details to use Scribe to generate prompts for the Subject Line, Preheader, and Headline for Product Carousel.

2. In an Email campaign, click the icon next to the following fields:
   • Subject Line
   • Preheader
   • Headline for Product Carousel Annotations
     The Scribe window displays.

3. Enter your text in the Message/Prompt field and click any of the following buttons to:
   • Generate Copy: Generate multiple campaign copies with varying emotions based on the prompt you enter.
   • Optimize for Emotions: Paraphrase and calibrate the emotional tone of the message.
4. Click View sample prompts if required. This provides you with sample syntaxes for writing effective prompts.
5. To copy the generated content, hover over the message, click the icon, click Done to exit the Scribe window, and paste the message.

Create WhatsApp Messages using Scribe

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Scribe Access

Currently, Scribe is available exclusively to WhatsApp Direct customers. For further information, contact your Customer Success Manager or the CleverTap Support.

You can leverage Scribe while setting up different message templates for your WhatsApp business account. Scribe helps you craft enticing, contextual, and personalized Titles, Body, and Footer Text messages subjective to your templates.

To create a WhatsApp message template using Scribe:

1. Navigate to Settings > Channels > WhatsApp
2. Select your WhatsApp Business Account
3. Navigate to Templates and click +Template

4. Select the message template type. Let us take Basic for this example.

5. Click the Scribe icon next to the Title or Message field. The Scribe window will display.

6. Enter your prompt in the Message/Prompt and click any of the following buttons to:

• Generate Copy: Generate multiple message copies with varying emotions based on the prompt you enter.
• Optimize for Emotions: Paraphrase and calibrate the emotional tone of the Title/ Message.

Here's a sample prompt to create an enticing Title using Scribe for Festive Sale.

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Scribe Responses

Before adding a Scribe-generated response to your template, review and refine it to ensure compliance with the meta guidelines.

Create a Web Push Notification using Scribe

This section describes the steps to create a Web Push Notification message using Scribe. Scribe leverages AI to craft engaging content for your message title and body.

To create a Web Push Notification message using Scribe:

1. Create a Web Push notification using Campaigns or Journeys.

2. On the message editor, click the Scribe icon. The Scribe window displays.

3. Enter your text in the Message/Prompt field and click any of the following buttons to:
   • Generate Copy: Generate multiple campaign copies with varying emotions based on the prompt you enter.
   • Optimize for Emotions: Paraphrase and calibrate the emotional tone of the message.
4. To view sample syntaxes for writing prompts, click View sample prompts.

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Note

The recommended length for the Message/Prompt field is 40 characters for Title and 50 characters for Message.

5. To copy the generated content, hover over the message, click the icon, click Done to exit the Scribe window, and paste the message on the message editor section. Once you have set up your content, you can click Preview & Test from the message editor to test the final message.

Error Messages

Scribe alerts you with the following error messages if an issue occurs: