Overview

Scribe is an AI-powered writing assistant that helps you generate engaging content and optimize its emotional tone. Scribe communicates with the OpenAI APIs to generate messages for you. You can use a few text prompts to automatically generate attractive and emotionally relevant messages. It removes writer's block, allowing you to create message copies effortlessly and add emotional appeal to them. Scribe also uses emojis and hashtags wherever appropriate to generate appealing messages that help you drive engagement.

How Scribe Works

Scribe is available across Push, WhatsApp, Email, Web Push, and Content Blocks. You can access Scribe from your message editors to instantly generate or optimize text without leaving your workflow. Here is how to use it:

1. Click the Scribe icon next to the supported fields. The Scribe window opens, where you can generate or optimize your message content.
2. Enter your text in the Message/Prompt field and select any of the following options:
   • Generate Copy: Generate multiple campaign copies with varying emotions based on the prompt you enter.
   • Optimize for Emotions: Paraphrase and calibrate the emotional tone of the message.
3. Click View sample prompts if necessary. This will provide you with sample syntaxes for writing effective prompts.
4. Hover over the message and click the Copy to clipboard icon to copy the generated content.

Generate Copy

Based on the prompt you enter, Scribe generates up to three message options. It also analyzes the emotional tone of the content. For example, you can enter Give me a message with 30% off on Smart TV for Black Friday Sale. The message is evaluated for emotions such as Anticipation, Fear Of Missing Out (FOMO), Joy, Surprise, and Trust. It enables you to understand how the audience may perceive the message. The emotional tone analysis helps you choose the message most likely to drive engagement. Based on the emotion analysis, you can select a message.

You can also optimize the emotional tone of your generated message copy. For more information about optimizing emotions, refer to Optimize for Emotions.

Optimize for Emotions

After you generate different variations of the current message, copy the one that best aligns with your use case and brand tone. Paste the copied message into the Message/Prompt field, then click Optimize for Emotions to fine-tune the emotional tone of the selected message. Scribe displays up to ten options on the screen. Use the Increase drop-down to increase a specific emotion for your target audience. For example, enter the message Black Friday Sale Alert! Get a Smart TV with 30% off now! Don't miss out on this amazing deal! and click Optimize For Emotions. If you want the message to evoke more Joy, it displays the messages with the highest Joy emotion in descending order. You can click Optimize for Emotions again to generate more options.

Using Scribe in Messaging Channels

Scribe is available across the following messaging channels in CleverTap: Push, WhatsApp, Email, and Web Push.

Push Notification

Click the icon next to the Title or Message field in the Message Editor. Create your Push Notification message in the Scribe window.

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Note

The maximum character limit for the Message/Prompt field is 250.

Email

Once you are done drafting your email campaign, click the Scribe icon next to the following fields under the Sender Details tab:

• Subject Line
• Preheader
• Product Carousel Headline

WhatsApp

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Availability

Currently, Scribe is available exclusively to WhatsApp Direct customers. For further information, contact your Customer Success Manager or the CleverTap Support.

Click the icon next to the Title, Message and Footer in the template editor. Create your WhatsApp message in the Scribe window.

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Scribe Responses

Before adding a Scribe-generated response to your template, review and refine it to ensure compliance with the Meta Guidelines.

Web Push Notification

Click the icon next to the Title or Message fields in the message editor. Create your Web Push message in the Scribe window.

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Note

The recommended character limits are 40 for the Title and 50 for the Message field.

Using Scribe in Content Blocks

By leveraging Scribe within Content Blocks, you can streamline content creation, maintain consistent and engaging communication across channels, and efficiently deliver relevant messages at scale, significantly improving user engagement and reducing manual effort.

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Private Beta

This feature is currently a Private Beta Release. If you want access to it, contact your Customer Success Manager.

Scribe is only available for text content blocks. To use Scribe in content blocks, perform the following steps:

1. Go to Content Manager from the CleverTap dashboard and select Content Blocks.
2. Click New and select Text Content Block.
3. In the editor, click the Scribe icon to open the Scribe window, where you can generate or optimize your content.
4. You can also edit existing content blocks. Select the text block you want to edit and click Open in Editor.
5. Once you have set up your content, click Preview in the editor to test the message.

For more information about reusing content, refer to Content Blocks - Standardize Messaging.

Errors

Scribe alerts you with the following error messages if an issue occurs:

Video Tutorial

Discover the video tutorial for the Scribe overview and how to use this feature to create compelling copies.