Overview

Scribe is the first and only AI-powered writing assistant that can also analyze and adjust the emotional tone of your content. Scribe communicates with the OpenAI APIs to generate messages for you. You can use a few text prompts to automatically generate attractive and emotionally relevant messages. It removes writer's block, allowing you to create message copies effortlessly and add emotional appeal to them. Scribe also uses emojis and hashtags to generate appealing messages that help you drive engagement.

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Note

Currently, this feature is only available for the Push Notifications and Email channel in Campaigns and Journeys.

Scribe Overview Video Tutorial

Discover the video tutorial for the Scribe overview and how to use Scribe to create compelling copies.

Create a Push Notification Message using Scribe

This section describes the steps to create a Push Notification message using Scribe. This feature can generate relevant copies for the message title and body.

To create a push notification message using Scribe:

1. Create a Push Notification Message using Campaigns or Journeys.

2. On a Push Notification campaign, click the icon next to the Title or Message field on the message editor.

The Scribe window displays.

3. Enter your text in the Message/Prompt field and click any of the following buttons to
   • Generate Copy: Generate multiple campaign copies with varying emotions based on the prompt you enter.
   • Optimize for Emotions: Paraphrase and calibrate the emotional tone of the message.

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Note

The maximum character limit for the Message/Prompt field is 250.

4. Click View sample prompts if necessary. This will provide you with sample syntaxes for writing effective prompts.
5. To copy the generated content, hover over the message, click the icon, click Done to exit the Scribe window, and paste the message.

Create an Email Campaign using Scribe

This section describes the steps to create the following for an Email campaign using Scribe:

• Subject Line
• Preheader
• Headline for Product Carousel Annotations

To create an Email campaign using Scribe:

1. Create an Email using Campaigns or Journeys.
2. Navigate to Sender Details to use Scribe to generate prompts for the Subject Line, Preheader, and Headline for Product Carousel.

2. In an Email campaign, click the icon next to the following fields:
   • Subject Line
   • Preheader
   • Headline for Product Carousel Annotations
     The Scribe window displays.

3. Enter your text in the Message/Prompt field and click any of the following buttons to:
   • Generate Copy: Generate multiple campaign copies with varying emotions based on the prompt you enter.
   • Optimize for Emotions: Paraphrase and calibrate the emotional tone of the message.
4. Click View sample prompts if required. This provides you with sample syntaxes for writing effective prompts.
5. To copy the generated content, hover over the message, click the icon, click Done to exit the Scribe window, and paste the message.

Generate Copy

Based on the prompt you enter, Scribe generates up to three message options. It also analyzes the content's emotional tone. For example, you can enter Give me a message with 30% off on Smart TV for Black Friday Sale. The message is evaluated for emotions such as Anticipation, Fear Of Missing Out (FOMO), Joy, Surprise, and Trust. It enables you to understand how the audience may perceive the message. The emotional appeal of these messages can help you achieve a higher engagement. Based on the emotion analysis, you can select a message or click Optimize for Emotions to further optimize the emotions. For more information about optimizing emotions, refer to Optimize for Emotions.

Optimize for Emotions

Generates variations of the current messages and optimizes the emotional tone of the message variants. To do so:

1. Enter the message prompt and click Generate Copy. Scribe displays the top three options on the screen, along with the emotional tone for each option.
2. Select a particular option based on the emotion analysis and copy and paste it under the Message Prompt field.
3. Click Optimize for Emotions to suggest more options.
4. Use the Increase drop-down to increase a specific emotion for your target audience.
5. Copy the message of your choice, hover over the message, click the icon, click Done to exit the Scribe window, and paste the message.

For example, Black Friday Sale Alert! Get a Smart TV with 30% off now! Don't miss out on this amazing deal! is the copy you want to optimize. If you want the message to evoke more Joy, it displays the top three messages with the highest Joy element in descending order. You can use the Optimize for Emotions feature again to generate more options.

Error Messages

Scribe alerts you with the following error messages if an issue occurs: