Overview

Journey reports provide detailed insights into how your users move through journeys. You can analyze metrics such as entries, exits, goal conversions, and engagement trends, helping you understand the effectiveness of your journeys over time.

In the case of multiple journey versions, it also provides performance insights for each version of your journey. Whether you are analyzing a live journey or reviewing how an older version performed, the reports help you make data-driven decisions and track engagement trends over time. You can do the following:

• Track metrics for the current published version in real time.
• Access historical data for previously published versions.
• Compare engagement, conversions, and goal completions across versions.

Export Journey Reports

You can export Journey reports as CSV files directly from the dashboard. You can select one or more journeys and choose whether to include data from all versions or only selected versions of each journey.

To export journey reports, perform the following steps:

1. Select the period and the required Journeys from the Journeys list page.

2. Click the icon. The Email Report popup opens.

   

3. Choose All versions or Selected versions of the selected journeys.

   • Choose to include only specific versions of the selected journeys when:
     • You only want to review performance for the most recent version.
     • You need data for a particular published version that was live during a specific campaign or test.
   • Choose to include All versions of the selected journey when:
     • You want to analyze how the journey evolved over time.
     • You are comparing performance trends across multiple published versions.
     • You need a comprehensive dataset for audit, reporting, or analytics.
     • You are exporting reports for long-running journeys edited and republished multiple times.
       In this case, only active versions within the selected date range are available for export in the report.

4. Select the report type: Summary or Node wise.

5. Enter a report name.

Once configured, the report is emailed to your registered email address.

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Note

You can email reports for up to 100 Journeys at a time from the dashboard.

Schedule Journey Exports

You can choose to get daily or weekly reports for any Journeys with the running status. You can choose the period and frequency from the reports section in Settings. Go to Settings > Setup > Reports.

Types of Journey Reports

There are two types of Journey Reports available:

• Journey Summary Report
• Journey Nodewise Report

Journey Summary Report

This report provides a high-level summary of each journey. If a journey has multiple published versions, each version is listed as a separate row in the report.

Each row includes journey metadata, user engagement, goal conversion, and control group statistics. The data included in the report can be broadly categorized as: Journey Data and User Data.

Journey Data

This section contains journey-level metadata and configuration details. It helps identify the version and setup context for each report row.

User Data

This section includes user-level metrics such as entries, completions, goal conversions, and control group stats, which reflect how users engaged with a specific journey version.

Journey Nodewise Report

Each row in the report represents a node from a specific journey version, including logic nodes (for example, Segment, Delay) and engagement nodes (for example, Push, Email, WhatsApp).

If a journey includes multiple campaigns, variants, or connector paths, each variation is shown as a separate row in the report.

The data included in the Nodewise Report can be broadly categorized into: Journey Data, Node Data, Node User Data, and Campaign Data.

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Multiple Values for Report Column

The columns may contain multiple values separated by delimiters |, depending on the node configuration (for example, multiple variants, paths, or goal definitions). Such columns have been marked with * in the tables included in the sections to follow.

Journey Data

This section contains journey-level metadata and configuration details. It helps identify the version and setup context for each report row.

Node Data

This section describes the node-specific attributes within a journey version.

Node User Data

This section includes metrics for user movement through this node and outcomes recorded.

Campaign Data

This section is available for engagement nodes and captures delivery and interaction metrics.

Conversion Stats for WhatsApp Nodes

CleverTap BSP allows tracking clicks on the WhatsApp message. The stats for these clicks are available under the Campaigns > Stats page. If Click Tracking is enabled, the Journey Report will display the node stats for the sent > delivered > viewed > clicked > converted funnel. However, if Click Tracking is not enabled, only the viewed data is reported for your campaign. Therefore, the funnel in this case is, sent> delivered > viewed > converted .