CleverTap User Docs

Welcome to the CleverTap User Docs. You'll find comprehensive guides and documentation to help you start working with CleverTap as quickly as possible, as well as support if you get stuck. Let's jump right in!

Intro to Reports

Overview

CleverTap lets you build reports to understand the impact of your campaigns on your users. You can use these reports to analyze your user engagement and guide product decisions.

We have two categories of reports:

  • Dashboards: These are pre-built dashboards to help you answer general questions about your app usage. For example, the Uninstall View shows you how many users recently uninstalled your app.
  • Analytics: These are custom analytics to help you answer specific questions about your app usage and business metrics. For example, the Funnel View can help you understand cart abandonment by analyzing the drop-off between the number of users who added an item to their cart to the number of users who completed the cart checkout process.

Dashboards

Today View

The Today View gives you a snapshot and trend analysis of your active and engaged users and their activities in your application across your apps and website.

Mobile App View

The Mobile App View provides various metrics related to app usage, user retention, engagement, and conversion across mobile platforms.

Uninstalls View

The Uninstalls View presents data on the number of users uninstalling your app, the number of new activations (first time app launches), and the net number of new installs.

Revenue View

The Revenue View tracks customer purchases.

Attribution View

The Attribution View lets you assess and score the effectiveness of your web ad campaigns (e.g. Facebook Ad and Google AdWords) both in aggregate and filtered by source, campaign, and/or specific user event in your app.

Device Crossovers View

The Device Crossovers View shows you how many of your users started using your app on one device and came back later on a different device.

Analytics

Funnels

A funnel is a way of grouping users who take a specific event in your app and comparing how many of those users go on to take a second event in your app in a specified period of time. For example, you might construct a funnel analyzing the users in your app who added an item to cart and then went on to complete the cart checkout process.

For more information, please visit the Funnels page.

Cohorts

Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior over time. Cohorts are commonly used to understand user retention or churn by measuring how long it takes users who have launched your application to come back and launch it in a subsequent time.

With the flexibility we provide, you are able to create a cohort of users based on any event in your system and measure the time it takes them to perform any other subsequent event – for example:

  • First App Launch to next App Launch (retention).
  • First App Launch to Purchase (initial conversion).
  • Video Played to next Video Played (engagement).

For more information, please visit the Cohorts page.

Trends

Trends analysis is the process of comparing events over time to identify patterns. For example, identifying and analyzing event patterns in your app can help you assess how well you are doing in encouraging specific user behavior over time.

You can use the Trends View to see trend analysis on specific events in your application. You can also filter by specific properties of those events, user attributes, or device models.

For more information, please visit the Trends page.

Pivots

The Pivot analysis tool summarizes your data, and helps you slice it and dice it with the help of tables and other data visualizations. A Pivot analysis is especially useful when you are dealing with a large volume of data, as it allows you to create incisive summaries and view custom reports to gain insights.

Pivot Analysis will help you answer questions like:

  • At what time of the day, which categories of my products are selling best?
  • In which city are my sales for Nike Shoes the lowest?
  • How many mins of sports content do my platinum customers consume each day of the week?

For more information, please visit the Pivots page.

Flows

Flows let you understand all the ways a user navigates through your app giving you a broad view of the common paths users follow as well as where they get stuck.

Flows provides you with three convenient modes of analysis to determine:

  • What users did AFTER a starting event (such as Launching the App)
  • What users did BEFORE an ending event (such as App Uninstall)
  • How users perform a specific (selected) set of events

For more information, please visit the Flows page.