The glossary is a repository of common terms and their definitions used in the CleverTap platform. This list is in alphabetical order.
New users who have downloaded an app.
An acknowledgment, interest, and conversion framework that provides an understanding of engagement through three layers of increasing engagement value during a customer lifecycle.
An acquisition, activation, retention, referral, and revenue framework that provides an understanding of customer behavior in progressive stages during a customer lifecycle.
An event that is currently logging data.
advanced role-based access control
The ability for admins to create custom roles that grant access to user groups based on specific permission.
A user who has no personal identifier in CleverTap.
App Launched (system event)
A mobile event that gets recorded automatically when a user opens a mobile application.
average revenue per user (ARPU)
The total revenue divided by the average number of users over a period of time.
A collection of cards containing key metrics.
Automated messages that are created for an interest segment for recurring business events in CleverTap.
The process of identifying areas where your code needs to be improved by testing it across various email clients making sure it is bulletproof.
A group of users with shared behaviors or characteristics.
The point at which a user performs a desired action.
An event that is the specified outcome.
A board created to display metrics specific to a business.
custom list segment
A type of segment of existing users that is based on a list from an external source.
daily active users (DAUs)
The total number of app users in a day.
A board that displays universal key metrics.
data retention policy (DRP)
The length of time that data is retained.
An attribute of data that defines which values it can receive and how it can be used (e.g., boolean, string, integer).
An event that has been deleted from the schema.
The process of engaging a user through available messaging channels both inside and outside an app.
A log of errors which includes any violations of rules defined in the schema and user identity.
A tracked user action on a digital platform (e.g., mobile app launch, web page view, notification click).
An attribute that provides additional information about an event.
The ability to turn a certain feature on or off in the dashboard.
A virtual boundary around a physical location.
A group of geofences.
Users who have a personal identifier (e.g., email, username, phone number).
An event that has never logged data.
A tool that generates screenshots of how a campaign will appear on different email clients on various devices (e.g., Gmail, Outlook, or Yahoo).
A tool that enables marketers to influence users into progressive lifecycle stages.
The ability to pull content via an API from a web server, third-party tool, or in-house software for personalization.
The variables from an open-source template language that is used to load dynamic content and personalize messages.
monthly active users (MAUs)
The total number of app users in a month.
The data that is transmitted in the webhook.
A shared workspace for teams to track and manage engagement for a mobile app or website.
The short summary text that follows the subject line when viewing an email from the inbox.
The ability to create personalized experiences in an app for different user segments that run perpetually.
restricted custom board
A board that is shared only with specific people.
The percentage of users who keep using an app over a certain period of time.
role-based access control (RBAC)
The ability for admins to assign roles to users granting specific permissions to the dashboard.
An organizational structure of events, event properties, user properties, their values, and data sources.
An event tracked by default.
A security measure where users will need both their password and a security code when they log in to their account.
An active event that has not been added to the schema.
A set of attributes that uniquely identify a user (e.g., email, mobile number, custom identifier).
An attribute that provides additional information about a user.
Updated 6 months ago