Delivery Optimization


You can optimize push delivery with push amplification and sending to app inbox.

Optimize with Push Amplification

Push notifications are a great way to engage customers despite the issue of low deliverability on certain device manufacturers. In addition, more and more users choose to opt out of push notifications.

With push amplification, you can counter this challenge by enhancing the delivery of push notifications to devices that missed receiving them. This feature is supported for Android and Flutter apps.

Enable Push Amplification

To enable this feature:

  1. Integrate code for custom push amplification handling into your Android app code. For detailed steps, refer to Custom Push Amplification Handling.
  2. Navigate to Settings > Engage > Setup > Push Amplification in the CleverTap dashboard.
  3. Turn on the push amplification toggle.

The Enable Push Amplification popup opens.

  1. Click Enable. After enabling the Push Notification Amplification successfully, the message Push Amplification is enabled is displayed:


Turn On/Off Push Notification Amplification

After you turn on push amplification, all the push campaigns created are amplified from that moment onward. This applies the same way when you turn it off.

After push amplification is turned on, the push notification campaigns reach more users. You can check the uplift on the push campaign stats page.


Support for Push Amplification via Inbox

  • We support Push Amplification via Inbox and retrying push notifications due to delivery issues with certain OEMs.

  • If the app is online when Push is delivered, the inbox delivery is done on the next App Launch and not immediately after the Push is delivered.

Optimize with App Inbox

Apart from push amplification, you can further increase delivery of push notification by sending a copy of the same message to App Inbox.

To send a copy of the push message to App Inbox, click the checkbox that appears at the bottom of the message builder of push notification in the What section.


App Inbox as its Own Channel

App Inbox also exists as a stand-alone channel. For more information, refer to App Inbox.

From this screen, you can do the following:

  • You can customize the same push message for App Inbox.
    • You can change the title color, message color, background color, and also add filter tags that classify your message into tabs. For more information, refer to Message Tags.
    • You can set a time to live (TTL) for App Inbox message in the setup section. For more information on setting up TTL, refer to Time to Live.

Push Amplification and App Inbox Stats

You can view the stats for push messages copied to App Inbox on the Push stats page. The percentage boost represents the percentage of messages boosted by App Inbox as compared to the total of messages sent via App Inbox and Push Amplification.

To view the stats for the copied messages, you can use the tab App Inbox stats.

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