Overview

Comprehensive reports are viewable for all campaigns you send out of CleverTap. You can use these reports to analyze campaign performance, compare performance across campaigns, and understand engagement trends.

Campaign reports provide the capability to monitor a campaign's performance at a glance. You can email a summary report of all campaigns sent out in a particular date range or split it by day. This report includes metrics, such as campaign deliveries, engagements, conversions, and errors. To optimize dashboard performance, the data in the report is cached and you can receive data that has been generated up to four hours earlier. Also, it is possible that the report is sent to you within six hours depending on the other activities happening at the time of requesting the report.

Generate Reports

You can view the campaigns from the campaigns list page. To view a report, perform the following steps:

1. From the dashboard, navigate to Campaigns.
2. Select the campaigns for the report or select using the filter criteria.
3. Click the email icon or the Subscribe to Reports icon. Then, the Campaign Summary Emails screen displays.

4. Set up the campaign report. Select the report criteria.

• Create a report for - Select a report for the following:
• Selected campaigns: Generates reports only for the campaigns selected from the list.
• All campaigns with filters applied: Generates report for all the campaigns displayed after applying filters on the campaigns list page.
• Data to include - Determine what data to include in the report:
• Campaign overview: Provides an overview of all the campaigns in the report.
• Campaign stats: Provides important stats for the selected campaigns.
• Campaign detailed stats: Shows all campaign-related stats, such as total campaigns sent, the total number of devices, and so on.
• Campaign errors: Displays all the campaign errors.
• Split all data by - Split data by the required parameters:
• Day: Shows reports by each day.
• OS: Shows reports by OS, that is Android and iOS.
• Variant type: Shows report by the variant type for AB test campaigns.
• Frequency: Displays report based on the selected frequency.
• One-time: Sends report only once.
• Recurring: Sends recurring reports on the selected days or dates.

You can have a one-time report or a recurring report and subscribe to it based on the selected frequency.

For a report subscription, you are redirected to the Subscribe tab. The report is emailed to you on the selected days.

This report summarizes data on all campaigns that were sent out the previous week in CleverTap.

Subscribe to Reports

You may want to subscribe to a report in various scenarios. For example, select and subscribe to four campaigns on a monthly recurrence, or only subscribe to push campaigns that you created with a label for a monthly/daily recurrence.

To view your existing subscriptions, click the Subscribe to Reports link from the Campaigns list page. The subscriptions are displayed on the Subscriptions tab.

To create new report subscriptions, perform the following steps:

1. Select the required campaigns from the Campaigns list page.

2. Click the Subscribe to Reports link from the campaigns list page. The Campaign Summary Emails screen displays.
3. From the setup tab, select the required options and click Send Report.
4. Your existing subscription to reports is displayed on the Subscriptions tab.

Edit or Delete Reports

The existing schedule for the reports is displayed on the Subscriptions tab.

1. To edit or delete a subscription to a report, click Subscribe to Reports on the campaign list page. The Campaign Summary Emails screen displays.
2. Click the vertical ellipsis.

3. Click Edit or Delete to make changes to a report subscription.

Reports API

You can get the campaign report API to programmatically generate campaign reports for your consumption.

Campaign Report Data

The following table provides all columns part of the report based on the selected data group. For example, the first column Campaign ID will be part of each report, irrespective of the data group. However, the campaign name will display as a column in your report, only if you select Campaign overview while requesting the report.